Stoner Sloth — Sloth in a white shirt with a blue bow sitting indoors with a glazed expression

Stoner Sloth

2015viral videoclassic

Published September 29, 2026

Stoner Sloth was a 2015 Australian anti-marijuana public awareness campaign starring a person in a sloth costume fumbling everyday tasks under the slogan "You're Worse On Weed." Commissioned by the New South Wales government at a cost of AU$500,000, the ads were immediately mocked online and became one of the most notorious backfired PSAs of the year.

backfire memes advertising memes australian memes stoner memes moral panic memes

Overview

Stoner Sloth is the mascot of a short-lived Australian anti-marijuana campaign in which a person wearing a full sloth costume slumps through ordinary teen scenarios, a family dinner, a group project, a house party, while friends recoil in disgust before the tagline "You're Worse On Weed" fills the screen3. The clips play the sloth completely straight, with no wink to the camera, which is exactly what viewers seized on as comedy gold2.

The ads became a meme through pure ridicule rather than remix culture. Compilation uploads, parody PSAs warning against other substances, and reaction videos from YouTubers piled up within days of the launch4. Australian outlets covered the mockery as a story in itself once the AU$500,000 price tag attached to the campaign leaked1.

Origin & Background

Platform
Facebook (campaign launch) / YouTube and Reddit (viral spread)
Creator
Saatchi & Saatchi for the NSW Department of Premier and Cabinet
Date
2015

Starting in November 2015, the New South Wales Department of Premier and Cabinet, working with the global creative agency Saatchi & Saatchi, published a run of short videos on a dedicated Stoner Sloth Facebook page aimed at teenagers3. Each spot showed the anthropomorphic sloth fumbling a simple social task, spilling sugar in a kitchen, failing to hand over a pen in class, sitting silent at a family dinner, followed by the campaign line "You're Worse On Weed"3.

The original video content was produced by the agency and government, not by fans, so the memeification came from viewers reposting the ads and treating them as accidental comedy rather than from user edits2.

How It Spread

On December 15, 2015, YouTube user aa4398743873 posted a compilation of the Stoner Sloth clips that racked up millions of views and thousands of comments, giving the ads their first big audience outside Australia3. A few days later, Redditor snowsoftJ4C cross-posted the compilation to r/AccidentalComedy, where the thread pushed the videos further into international meme circles2.

Parody videos followed almost immediately. On December 19, YouTuber quollism uploaded a Stoner Sloth style warning about the dangers of salt5, and on December 23, Australian comedian Lewis Spears posted a takedown titled "Stoner Sloth. The Worlds Worst Anti-Marijuana Campaign"6. On December 27, the Sydney Morning Herald reported that Saatchi & Saatchi was defending the campaign after the AU$500,000 taxpayer bill became public, adding a news-cycle layer to the mockery1.

The ads kept getting revisited well into 2016, including an April 17 Teens React episode from The Fine Brothers that walked a panel of teenagers through the clips3.

Timeline

2015-11

NSW Department of Premier and Cabinet launches the Stoner Sloth campaign on Facebook with videos produced by Saatchi & Saatchi.

2015-12-15

YouTuber aa4398743873 uploads a compilation of the clips that draws millions of views.

2015-12-19

YouTuber quollism posts a parody warning about the dangers of salt in the same format.

2015-12-23

Comedian Lewis Spears releases a takedown video titled "Stoner Sloth. The Worlds Worst Anti-Marijuana Campaign."

2015-12-27

Sydney Morning Herald reports the campaign cost taxpayers AU$500,000 and Saatchi & Saatchi issues a defense.

2016-04-17

The Fine Brothers publish a Teens React episode featuring the Stoner Sloth clips.

How to Use This Meme

The clips are typically shared as-is or in compilation form, with commenters pointing to specific moments (the sugar spill, the silent dinner) as shorthand for tone-deaf drug messaging. Parodies commonly swap the target substance, applying the same deadpan format to salt, caffeine, or alcohol to send up the original earnestness5.

Frequently Asked Questions