Suh Dude

2015Catchphrase / video memeclassic

Published March 30, 2026

Also known as: Asuh Dude · Suh Dew

"Suh Dude" is a slurred, stoner-inflected greeting meaning "What's up, dude?" that blew up on Vine in late 2015. The phrase was popularized by Vine comedian Nick Colletti and dubstep producer Tanner Petulla (a.k.a. Getter) through a series of short video clips featuring lazy peace signs and half-closed eyes1. It quickly became one of Vine's signature catchphrases, spawning merchandise, a dedicated website, and countless imitations before the platform's shutdown.

vine memescatchphrase memesslang memesmid 2010s memesmeme merchandise

Overview

"Suh Dude" is a deliberately slurred way of saying "sup dude," which is itself shorthand for "what's up, dude?"3. The phrase is pronounced roughly as "suh-dew" and is delivered in a low, drawling voice that suggests the speaker is extremely relaxed or high1. The visual signature of the meme includes lazy peace signs thrown up at the camera and eyes squinted halfway shut, mimicking the laid-back demeanor that Tanner Petulla brought to the original clips1.

The greeting caught on because of its dead-simple format and infectious delivery. Anyone could replicate it: just slur your words, squint, and throw up a peace sign. That low barrier to entry made it perfect for Vine's six-second format3.

Origin & Background

Platform
Vine
Key People
Nick Colletti, Tanner Petulla / Getter
Date
2015

On March 23, 2015, Nick Colletti uploaded a Vine of himself yelling "ayy dude!" during a phone call with Tanner Petulla3. Petulla responded with a casual "suh dude," and the clip captured that exchange in its raw, unpolished form1. At the time, it was just a quick moment between friends. Colletti was building a following as a Vine comedian, while Petulla was known in the electronic music scene as the dubstep producer Getter1.

The phrase sat relatively quiet for months. Then on November 13, 2015, Colletti posted a new Vine of himself saying "suh dude" directly to the camera while making peace signs3. The same day, Petulla uploaded several of his own "suh dude" clips to Vine, each one delivered with the same squinty, half-baked energy that would define the meme3.

How It Spread

Things moved fast once the November clips dropped. On November 13, 2015, Viner G. Avocado edited the various "suh dude" clips together into a single mashup3. Two days later, Petulla reposted that compilation to his Facebook page, where it racked up over 8 million views and 80,000 shares within two months3.

On November 20, the Funny Things YouTube channel reuploaded the mashup video, bringing the meme to a new audience outside Vine3. Two days after that, a Reddit user named guywhosaysyeah posted the video to the r/videos subreddit, pushing it further into mainstream internet awareness3.

Petulla kept the momentum going. On December 4, he filmed himself yelling "suh dude" at a stranger riding a self-balancing scooter down the sidewalk3. By late December, the pair leaned into the meme's commercial potential. Petulla's retail site TrippyBurger began selling "Suh Dude" merchandise on December 28, 20151.

January 2016 marked the meme's peak. On January 16, Petulla uploaded a Vine of himself and Colletti saying "suh dude" back and forth over the phone, laughing the whole time3. That clip pulled in over 2 million loops, 61,000 likes, and 29,000 revines in its first week3. The same day, the website Suhdu.de went live, featuring nothing but a clickable button that plays an audio clip of Petulla saying the phrase3.

The meme's popularity faded from its 2015-2016 peak as Vine itself shut down in early 2017. By that point, several Urban Dictionary entries had been submitted defining the phrase, a sign it had crossed from meme into general internet slang1. The stoner greeting became part of the mid-2010s Vine lexicon, alongside other catchphrases from the platform's golden era2.

How to Use This Meme

The "Suh Dude" format is simple. Use it as a greeting, either in video or text:

1

Say "suh dude" (or "asuh dude") in a slow, slurred voice

2

Squint your eyes halfway closed

3

Throw up a lazy peace sign at the camera

4

Optionally, add a low chuckle before or after the phrase

Cultural Impact

Colletti and Petulla turned a throwaway phone greeting into a genuine brand. The TrippyBurger merchandise line launched in December 2015, just weeks after the meme went viral, showing how quickly Vine creators could monetize their catchphrases1. The dedicated Suhdu.de website, while simple, showed the kind of single-serving web humor that thrived in the mid-2010s3.

The phrase also left a mark on internet slang more broadly. Dictionary.com added an entry for "suh" that specifically references the Colletti-Petulla Vine origin alongside the word's older meanings as a variant of "sir" in British and Southern American English1. That a slang dictionary treated a Vine catchphrase as worthy of documentation says a lot about the platform's impact on language during its brief life.

Fun Facts

The word "suh" appeared in print as a variant spelling of "sir" as far back as the 19th century, long before Vine existed1.

"Suh" is also a common Korean surname, a transliteration of the Hangul 서, shared by roughly 700,000 people as of a 2000 census1.

NFL defensive lineman Ndamukong Suh shares the surname but has no connection to the meme1.

The original March 2015 Vine sat for nearly eight months before the November clips turned the phrase into a full-blown meme3.

Derivatives & Variations

Suhdu.de soundboard

— A single-purpose website created on January 16, 2016, featuring a button that plays Petulla's "suh dude" audio clip[3].

TrippyBurger merchandise

— T-shirts and other items bearing the "Suh Dude" catchphrase, sold through Petulla's retail site starting December 28, 2015[1].

Peace sign imitation videos

— Spinoff clips featuring people holding up lazy peace signs with squinted eyes, mimicking Petulla's delivery style[1].

Frequently Asked Questions