What's Your Game?! — Mr. T with gold chains and mohawk pointing at the viewer

What's Your Game?!

2007video / image macroclassic

Published October 5, 2026

What's Your Game?! was the slogan of a 2007 World of Warcraft celebrity ad campaign that pulled in Mr. T, William Shatner and others declaring their in-game characters. The campaign spawned a wave of YouTube video parodies and image poster edits that outlived the original commercials, with the earliest known fan parody landing on YouTube in December 20072.

warcraft memes advertising memes late 2000s memes catchphrase memes celebrity reaction memes

Overview

What's Your Game?! started as the tagline of a World of Warcraft TV campaign in which celebrities like Mr. T and William Shatner described the fantasy character they played in Blizzard's MMORPG, released in 20041. The spots followed a tight template: a famous face, a boast about their class and race, and the slogan punch at the end, which made the ads easy to copy frame for frame.

The parody wave split into two formats. Video edits on YouTube redubbed or recut the celebrity segments to swap classes, insert unrelated games, or mock the self-serious tone of the originals2. Still-image parodies kept the poster layout of the print campaign, pasting new faces and absurd character descriptions over the same visual grid, with French-language jokes dominating one notable 2008 contest2.

Origin & Background

Platform
Television advertising / YouTube (parody spread)
Date
2007

Blizzard's What's Your Game?! advertising rolled out in late 2007 for World of Warcraft, the MMORPG the studio had shipped three years earlier1. WoW already had a small Internet remix history before the campaign, including a 2006 YouTube cut that spliced the game together with Office Space and pulled over 600,000 views, but reworks of the actual commercials were rare before this slogan arrived2.

The earliest documented What's Your Game?! parody was uploaded on December 6, 2007 by YouTube user IceflowStudios, the first known fan edit built directly on the campaign template2. Blizzard refreshed the series through 2008 with new celebrity ads, including spots featuring Ozzy Osbourne and Steve Van Zandt, keeping the slogan in circulation while fan edits kept piling up2.

How It Spread

After the December 6, 2007 IceflowStudios upload, YouTube became the main host for video-format parodies of the campaign through early 20082. The format then jumped formats and languages: on March 12, 2008, the French blog Nioutaik ran a poster-making contest that drew 110 submissions, most of them French-language gags with a handful in English2.

Coverage caught up by late 2008, when WoW database site Wowhead published a November 2008 writeup analyzing the commercials' impact and the pile of fan parodies they had produced, timed to a new round of celebrity ads featuring Ozzy Osbourne and Steve Van Zandt2. The What's Your Game?! phrasing also drifted into general Internet slang, with user-submitted Urban Dictionary entries treating it as a stand-alone question long after the Blizzard campaign ended3.

Timeline

2004

Blizzard releases World of Warcraft, the MMORPG whose later advertising becomes the basis of the meme.

2006

A WoW and Office Space mashup video circulates on YouTube and clears 600,000 views, previewing fan interest in remixing the game.

2007-12-06

YouTube user IceflowStudios uploads the earliest documented parody based on the What's Your Game?! campaign.

2008-03-12

French blog Nioutaik launches a What's Your Game?! poster parody contest that collects 110 entries.

2008-11

Wowhead publishes an analysis of the commercials and their parodies alongside Blizzard's new Ozzy Osbourne and Steve Van Zandt ads.

How to Use This Meme

Parodies typically keep the campaign's structure intact: a close-up on a person, a short monologue describing an invented character class or race, and the What's Your Game?! tag at the end2. Image versions usually copy the poster grid, swapping the celebrity headshot and the character stat block for a joke subject while leaving the Blizzard-style frame recognizable2.

Frequently Asked Questions