Who Is She? (Vine) — Tweet from @contrachloe mocking Jake Paul's iconic moments

Who Is She? (Vine)

2015viral videoclassic

Published October 5, 2026

In July 2015, teenager Chloe Woodard uploaded a six-second Vine of herself shimmying to A-ha's "Take On Me" before whipping around to reveal braces, pimples and tiny sunglasses. The clip pulled in tens of millions of loops within months and spawned one of the defining Vine remix formats of the mid-2010s2.

vine memes bait and switch memes mashup video memes accidental fame memes mid 2010s memes

Overview

The Who Is She? Vine runs on a simple bait-and-switch. Chloe Woodard, posting as chloe lmao, films herself from behind in a tie-dye shirt with a high ponytail, shoulders bouncing to the opening synth riff of A-ha's "Take On Me"1. On the beat, she turns, and the camera catches the full teen reveal: a mouthful of braces, acne, and sunglasses two sizes too small2.

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The comedic trick is that the setup promises a glam reveal and delivers an awkward one. That gap is what fueled the remix wave, with other Viners dropping their own faces, pets, celebrities and movie clips into the turnaround beat1. The audio cue became shorthand on its own, so even edits that dropped the dance kept the "Take On Me" sting as the punchline marker2.

Origin & Background

Platform
Vine
Creator
Chloe Woodard
Date
2015

Chloe Woodard posted the original Vine on July 2nd, 20151. By April 2016, the clip had logged more than 90.5 million loops, 626,000 likes, and over 331,000 revines on the platform1. Woodard, who went by chloe lmao, filmed the clip as a self-aware joke about her own teenage look, which she later discussed in a Paper Magazine interview that September1.

The original is six seconds of Woodard shimmying away from the camera before pivoting into the reveal shot, scored to the Norwegian synth-pop hook that anchors the whole gag1.

How It Spread

The video moved fast on Vine. Woodard said it cleared 100,000 loops within 24 hours and crossed one million by July 4th, 20151. It peaked five days after posting, on July 6th and 7th, when established Viners Jared Wonago and Matt Maraldo built parody edits that each pulled in millions of their own loops1. The original added another 60 million loops over the following three months1.

Mainstream outlets picked up the format in early 2016. On February 5th, Entertainment Weekly staged a tribute with Jurassic Park star Jeff Goldblum doing the same shoulder-shimmy and dramatic turn, a version that drew more than 24 million loops on Vine1.

The clip reentered the conversation in June 2018 when Jake Paul tweeted a near-recreation framed as an effort to "save Vine"3. Woodard replied asking Paul to never associate with her, a tweet that pulled over 76,000 retweets and 392,000 likes4. Paul answered by filming the Vine again and flipping off the camera, after which Woodard mocked his past controversies in a follow-up and said his fans had flooded her mentions5. The Daily Dot covered the exchange the same week3.

Timeline

2015-07-02

Chloe Woodard posts the original Who Is She? Vine, with her dancing before turning to reveal braces and tiny sunglasses to A-ha's "Take On Me."

2015-07-03

The Vine clears 100,000 loops within 24 hours of posting.

2015-07-04

Loop count passes one million.

2015-07-06

The clip hits peak virality as Jared Wonago and Matt Maraldo post parody remixes that rack up millions of loops.

2015-09

Paper Magazine runs a Q&A with Woodard about making the Vine.

2016-02-05

Entertainment Weekly posts a Jeff Goldblum recreation that pulls more than 24 million loops.

2018-06-04

Jake Paul tweets his own recreation in a bid to "save Vine," prompting Woodard to call him out publicly.

2018-06-05

Woodard posts a follow-up mocking Paul after he reshoots the Vine with a middle finger; The Daily Dot covers the feud.

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