5 Big Booms
Also known as: Aw We're So Sorry To Hear That Your Brother Passed Away · Five Boom Salute
5 Big Booms is a meme from the Costco Guys, a father-and-son TikTok duo known as A.J. and Big Justice, who used their signature "Boom Meter" rating system to pay respects to a viewer whose brother had died. The clip went viral in early January 2025 after viewers reacted with a mix of disbelief and laughter at the pair essentially "emoting" on someone's death. It quickly spread as a green-screen template and remix format across TikTok, inspiring edits paired with fictional death scenes and workplace humor.
Overview
The Costco Guys are a popular TikTok duo consisting of A.J. and his father Big Justice. Their content revolves around rating Costco products on a "Boom Meter," where the highest score is five booms, delivered with theatrical enthusiasm1. The 5 Big Booms meme comes from a specific moment during one of their TikTok Lives. A viewer shared that their brother had passed away, and A.J. responded: "Aw we're so sorry to hear that your brother passed away, he gets five big booms," followed by both of them shouting "Boom! Boom! Boom! Boom! Boom!"3.
The comedy lies in the tonal collision between a sincere condolence and a product-review catchphrase. Viewers described the duo as having "emoted on bro," treating a death the same way they'd treat a particularly good rotisserie chicken3. The five booms function as a symbolic gesture of love and respect, but the delivery through an over-the-top rating system creates an absurdity that audiences found irresistible2.
TikToker @absoluteexplorer posted the earliest known clip of A.J. and Big Justice giving someone "five big booms" as a tribute during a TikTok Live session3. In the video, A.J. acknowledges the viewer's loss before seamlessly transitioning into their signature loud, energetic boom countdown. The video pulled in over 31 million views and 4 million likes on TikTok3. Tana Mongeau was among the first notable figures to react, commenting "oh my god" on the original post3. She later stitched the video with the caption "the internet is a hilarious place," picking up over 100,000 likes in four days3.
The booms were originally meant as a genuine, if unusual, expression of condolence. A.J. and Big Justice used them as a "powerful expression of love and respect" toward the viewer's deceased brother, creating a connection between the living and the dead through their existing format2.
Origin & Background
How It Spread
How to Use This Meme
The 5 Big Booms meme typically works in one of two ways:
Green-screen edit: Use the CapCut green-screen template of A.J. and Big Justice delivering the booms. Place them over footage of a fictional character dying, a dramatic movie scene, or a relatable real-life scenario (like getting rejected or losing at a video game). The joke comes from the mismatch between the serious subject and the enthusiastic rating-system tribute.
Text caption format: Add the quote "Aw we're so sorry to hear that your brother passed away, he gets five big booms" as a caption over unrelated content where someone or something is being destroyed, eliminated, or suffering a loss.
Cultural Impact
Fun Facts
Tana Mongeau's stitch of the original video got over 100,000 likes in just four days, helping push the clip beyond the Costco Guys' existing audience.
The original clip pulled 31 million views, making it one of the Costco Guys' most-viewed moments.
The phrase "emoted on bro" became a popular comment under the original video, referencing how the duo treated a real person's death like a video game celebration.
The Costco Guys' rating system was already a proven engagement tool before this moment. The 5 Big Booms clip just applied that formula to the most unexpected possible subject.
Derivatives & Variations
Hopeless-core edits:
Pairing the 5 Big Booms clip with melancholic or emotionally heavy content, creating an ironic contrast between the upbeat booms and sad visuals. First popularized by @twilightlounge303 on January 5th, 2025[3].
Fictional death scene edits:
Syncing the booms with character deaths from animated films and shows, including *Big Hero 6* and *Arcane*[3].
Workplace humor edits:
Using the green-screen template to comment on corporate responses to employee grief, as in jessayetv's HR/management joke[3].
CapCut green-screen template:
A standalone template that lets creators place A.J. and Big Justice into any video background[3].
Frequently Asked Questions
References (3)
- 1
- 2
- 35 Big Booms - Know Your Memeencyclopedia