The Jellybean meme emerged during the 2023 discourse cycle around TikTok creators and represented the complicated relationship between creator culture and meme culture. Jellybean's distinctive colorful aesthetic and gaming content made her distinctive enough for meme formats to emerge, but the memes became entangled with genuine criticism and bullying behavior. Unlike memes based on celebrities or fictional characters, the Jellybean meme directly targeted an actual young content creator, creating ethical complications. The meme format illustrated how TikTok creator culture can generate both organic fan content and hostile response formats. Some versions of the meme were meant affectionately, others were explicitly mocking, and some involved coordinated harassment.

Jellybean rose to prominence on TikTok through her gaming content and distinctive visual aesthetic, attracting millions of followers. As her visibility increased, she became a subject of online discourse and critique. In 2023, the discourse around Jellybean intensified, with various communities creating content about her. Some of this content was standard fan culture, some was critical commentary, and some involved harassment. The meme format that emerged occupied an ambiguous space between these categories, contributing to tension around the meme's acceptability. The Jellybean situation reflected broader conversations about online harassment, cyberbullying, and the ethics of making content about creators.

Jellybean memes typically either celebrate her content and aesthetic or mock certain aspects of her personality or content direction. The format can range from affectionate fan content to critical commentary. However, the line between criticism and harassment became increasingly blurred, leading to fewer people creating or sharing these memes responsibly.