Pepe the King Prawn TikTok emerged as a reaction format when a specific TikTok video captured a relatable reaction or attitude that audiences found universally applicable. The format spread to Twitter, Instagram, and other platforms where users shared the video as a reaction to various situations.

The meme functions similarly to other reaction video formats, where the clip is inserted in response to statements, content, or situations where the reaction feels appropriate. The specific qualities of the Pepe the King Prawn content, whether comedic, absurd, or expressing a particular attitude, made it shareable.

The format maintains active status in 2024 with continued usage across platforms. Users continue discovering and sharing the meme as it applies to various contexts.