Batman

1939image macroclassic

Batman is the DC Comics superhero created by Bob Kane in 1939 who became one of the internet's most recycled meme templates, powering image macros like Scumbag Batman and hashtag pile-ons like the 2013 #Batfleck backlash. The character's decades of film, TV, and comic panels give meme makers an endless supply of reaction material.

Overview

Batman is the DC Comics superhero alter ego of Bruce Wayne, a Gotham City billionaire who trained his mind and body to near physical perfection after his parents were shot dead in front of him as a child1. On the internet, the character is a bottomless well of meme material, from image macros mocking plot holes in the comics to hashtag campaigns targeting film casting decisions3.

The two most durable meme flavors are the smirking Scumbag Batman image macro, which is used to point out contradictions in Batman's moral logic3, and the recurring casting outrage cycle, best captured by the 2013 #Batfleck backlash against Ben Affleck2. Reaction panels pulled from the 1960s Adam West show, the 1989 Tim Burton film, and Christopher Nolan's 2005 Batman Begins keep the character in steady rotation as a reusable punchline3.

How It Spread

Spratt's illustration circulated widely on Tumblr under #batmanisadick, with users adding captions calling out irrational decisions and contradictions in Batman canon3. The format traveled across image-macro sites and hit critical mass alongside the broader Scumbag advice-animal wave in 2011 and 20123.

The biggest Batman-related outburst on social media was the Ben Affleck casting announcement in August 2013. Analytics firm Fizziology found that 71% of the 96,088 tweets posted within the first hour of the Warner Bros. reveal were negative3. Hashtags including #Batfleck and #BetterBatmanThanBenAffleck trended on Twitter, and users flooded the site with photoshopped images of Affleck as Batman and his friend Matt Damon as Robin3. A Change.org petition asked Warner Bros. to remove Affleck, arguing he was "not intimidating enough" to play a character who "strikes fear in the hearts of men"2.

Beyond specific campaigns, Batman is still one of the most templated superheroes online, with reaction panels ranging from the "my parents are dead" burn to Adam West dance loops in constant re-upload cycles3. The character's official Facebook page had over 4.8 million likes by July 2012, reflecting the size of the built-in audience meme makers were remixing for3.

How to Use This Meme

The Scumbag Batman template typically pairs Sam Spratt's smirking illustration with captions pointing out plot holes or moral hypocrisies in Batman stories, such as no-killing rules that seem to bend around specific villains3. For reaction images, users commonly grab panels from the 1966 Adam West show, the 1989 Burton film, or the Nolan trilogy and drop them into unrelated situations as a superhero-shaped punchline1.

Frequently Asked Questions