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Beer Poster Trend

2021viral photo challengeresurgent

Published August 27, 2026

The Beer Poster Trend is a TikTok challenge where people edit themselves into fake beer advertisements for brands like Budweiser, Corona, and Twisted Tea, usually copying pin-up style beach ads. It kicked off in June 2021 and has come back every summer since, spawning parody versions, printed gift posters, and an AI-image wave in the mid-2020s.

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Overview

The Beer Poster Trend, also called the Beer Poster Challenge or Fake Beer Posters Trend, is about editing yourself into a homemade beer ad using photo apps outside TikTok1. The setup usually copies pin-up style beach photography, with women in bikinis or swimwear posing beside logos for Budweiser, Corona, Heineken, Coors Light, or Twisted Tea2. Apps like PicsArt include ready-made beer stickers for major brands, which made the format easy to attempt from a single summer photo2.

Two side variants shape the trend. Users going for laughs make parody posters using intentionally goofy photos of themselves rather than flattering ones4. Others print the finished posters and gift them to boyfriends or girlfriends as a novelty, which turned into a running theme under the #beerposter tag1. In the mid-2020s revival, AI art tools started replacing real photos in many attempts4.

Origin & Background

Platform
TikTok
Creator
lizzyfromtheblock99
Date
2021

The exact first Beer Poster Trend post is not definitively known, but the format took shape in mid-to-late June 2021 on TikTok4. The earliest documented example came from TikTok user lizzyfromtheblock99 on June 20th, 2021, who described making a Budweiser poster and a Corona poster for her boyfriend5. The clip picked up over 3.8 million views as the tag spread.

How It Spread

The day after lizzyfromtheblock99's post, TikToker emily_richey uploaded a Western-themed take that pulled roughly 34,000 likes6. PopSugar wrote up the trend on June 22nd, 2021 with a walkthrough on editing yourself into a beer ad using outside apps1. Two days later, The Drinks Business reported the #beerposter tag had already stacked more than 50 million views2.

The Drinks Business compared the challenge to the earlier Vogue cover challenge, where users turned selfies into glossy magazine covers2. Guys joined in with joking versions on Reddit and Instagram, and Refinery29 covered the format on June 26th, 2021 as a whole summer mood3. Beer brands themselves stayed surprisingly quiet on all the free advertising, according to industry coverage at the time2.

The format returns each summer. On May 31st, 2025, TikTok user beerposterbabe said the trend was making a comeback and hit over 128,800 likes with her attempt7. The mid-2020s wave leaned heavier on AI-generated backdrops than the 2021 originals, which relied on straight photo edits4.

How to Use This Meme

To make a Beer Poster, people typically start with a favorite summer photo of themselves at the beach or pool, then open a photo editor like PicsArt to drop in a beer brand logo or a large bottle1. The logo is usually placed so it slightly overlaps the subject, and the eraser tool is used to bring the person back to the front for that inside-the-ad look1. Common finishing touches include palm trees, tan lines, and captions written in vintage brewery ad style, then the post goes up under #beerposter2.

Frequently Asked Questions