Photo A Day

2004Participatory photo challenge / video compilationclassic

Also known as: Project 365 · 365 Project

Photo A Day is a 2004 participatory photo challenge where people photograph themselves daily and compile the images into time-lapse videos, popularized by Noah Kalina's 2006 six-year YouTube self-portrait film.

Photo-a-Day projects, also known as Project 365, involve taking one photograph every day and sharing the results through blogs, video compilations, or social media. Web developer George Taylor McKnight formalized the concept as an internet challenge in 20042, though filmmaker Jamie Livingston had been shooting daily Polaroids since 19791. The format went viral in 2006 when Noah Kalina and Ahree Lee uploaded YouTube time-lapse compilations of years of daily self-portraits, turning a private creative exercise into a global participatory trend3.

TL;DR

Photo-a-Day projects, also known as Project 365, involve taking one photograph every day and sharing the results through blogs, video compilations, or social media.

Overview

Photo-a-Day projects follow one core idea: take a photograph every day and keep it. Some practitioners shoot only self-portraits, producing time-lapse videos that compress years of aging into minutes. Others photograph whatever catches their eye. The practice serves as a creative discipline, a photography training method, and a personal record that reveals patterns invisible day-to-day10.

The tradition spans analog and digital eras. Photographers experimented with daily and annual photo series long before the internet existed. Digital cameras, Flickr, and YouTube opened the practice to anyone with a camera and a connection, turning solitary creative exercises into shared global challenges with dedicated communities and millions of participants3.

One early precedent is *The Brown Sisters*, a portrait series by photographer Nicholas Nixon that began in 1975. Nixon shot a single group portrait of his wife and her three sisters each year, always in the same left-to-right arrangement, creating a stark visual record of aging displayed at institutions including the National Gallery of Art5.

Jamie Livingston, a filmmaker and Bard College student, acquired a Polaroid SX-70 camera in 1979 and noticed after a few weeks that he was averaging about one photo per day6. He committed to the routine and called it "Photo of the Day." Over 18 years he produced more than 6,000 Polaroids capturing friends, picnics, street scenes, and TV screens showing presidents Carter, Reagan, and Clinton4. Livingston died of a brain tumor on October 25, 1997, his 41st birthday. His final Polaroid was a self-portrait from his deathbed1.

The modern internet challenge format started in 2004 when web developer George Taylor McKnight began taking a photo every day as a personal creative exercise. He called it Project 3652. After completing the year, he reflected: "Relationships with people are the most important thing in life. Project 365: Best idea ever"2. McKnight took 2005 off, then resumed in 2006, this time using Flickr to host his images and starting a group that encouraged other photographers to join the challenge5.

Origin & Background

Platform
Personal blog (George Taylor McKnight), YouTube (viral compilations), Flickr (community groups)
Key People
George Taylor McKnight, Noah Kalina, Ahree Lee, Jamie Livingston
Date
2004

One early precedent is *The Brown Sisters*, a portrait series by photographer Nicholas Nixon that began in 1975. Nixon shot a single group portrait of his wife and her three sisters each year, always in the same left-to-right arrangement, creating a stark visual record of aging displayed at institutions including the National Gallery of Art.

Jamie Livingston, a filmmaker and Bard College student, acquired a Polaroid SX-70 camera in 1979 and noticed after a few weeks that he was averaging about one photo per day. He committed to the routine and called it "Photo of the Day." Over 18 years he produced more than 6,000 Polaroids capturing friends, picnics, street scenes, and TV screens showing presidents Carter, Reagan, and Clinton. Livingston died of a brain tumor on October 25, 1997, his 41st birthday. His final Polaroid was a self-portrait from his deathbed.

The modern internet challenge format started in 2004 when web developer George Taylor McKnight began taking a photo every day as a personal creative exercise. He called it Project 365. After completing the year, he reflected: "Relationships with people are the most important thing in life. Project 365: Best idea ever". McKnight took 2005 off, then resumed in 2006, this time using Flickr to host his images and starting a group that encouraged other photographers to join the challenge.

How It Spread

McKnight's Project 365 got its first media attention from photography site Photojojo and Lifehacker in October 2006.

The viral breakthrough came through YouTube. On August 11, 2006, California-based artist Ahree Lee uploaded a time-lapse video assembling three years of daily self-portraits. She had used a Nikon with a flip screen, Photoshop to align her eyes, and After Effects for animation, investing 200 to 300 hours total. Sixteen days later, Noah Kalina uploaded *Everyday*, a six-minute compilation of 2,356 daily photos taken from January 11, 2000, to July 31, 2006, set to a piano score by his then-girlfriend Carly Comando.

Kalina's video spread fast. The New York Times featured his work, quoting Musée de l'Élysée director William A. Ewing: "Noah's video represents a phenomenal amplification not just in what he produced and how he did it, but how many people the piece touched in such a short period of time. There is nothing comparable in the history of photography". As of 2025, the video has over 27 million YouTube views.

New communities formed around the concept. A self-portrait-only Flickr pool launched in January 2008, and dedicated platforms like 365 Project (2009) and P365 (2009) gave daily photographers their own social spaces. McKnight's original Flickr group grew to over 26,000 members with nearly 1.5 million photos by 2012.

How to Use This Meme

The basic Photo-a-Day format is simple:

1

Pick a start date. January 1 is the most common choice, but any day works.

2

Take one photo every day. Self-portraits, random subjects, or themed shots all count. Consistency matters more than perfection.

3

Share it somewhere. Instagram, a blog, a Flickr group, or a dedicated platform are all common choices.

4

Compile the results. Many participants create a time-lapse video, a photo book, or an online gallery.

Cultural Impact

Kalina's *Everyday* video earned attention from the art world, featured in the exhibition "We're All Photographers Now" at the Musée de l'Élysée in Lausanne as a key example of how digital technology was changing portrait photography. The NBA used Carly Comando's piano score from the video in its "Where Amazing Happens" ad campaign from 2007 to 2012.

Jamie Livingston's Polaroid collection took on a second life as a viral internet discovery story in 2008, with coverage from the New York Times, the Guardian, and Fox News. The Bard College exhibition drew visitors who had followed Chris Higgins' Mental Floss investigation online.

FatMumSlim's Photo A Day challenge turned the format into a low-barrier social media community, attracting participants from hobbyists to small businesses. The daily prompt structure influenced countless later Instagram and TikTok challenges built around the same principle of creative constraints.

Full History

Jamie Livingston's Polaroid collection sat largely unknown outside his circle for a decade after his death. His close friends Hugh Crawford and Betsy Reid had promised to keep the project alive. In October 2007, ten years after Livingston died, they mounted an exhibition at Bard College's Bertelsmann Campus Center, displaying 6,697 dated Polaroids in a chronological grid that filled a 7-by-120-foot space. Risa Mickenberg, one of the organizers, described it as "a work of light, color, laughter, pain, travel, beauty, wonton soup, afternoons, coffee, hanging out, love, life in its entirety".

Crawford also put the images online, originally as a coordination tool for the exhibition team rather than a public site. In 2008, writer Chris Higgins stumbled across the collection while browsing blogs. There was no author listed and no contact information. "I was stunned by what I found," Higgins wrote. He spent two days investigating the website's source code and trying various searches before identifying the photographer as Livingston. His Mental Floss article brought an avalanche of traffic that crashed Crawford's other sites. "The first I knew about it was when all my other websites started closing down under the strain," Crawford told the Guardian. Coverage followed from the New York Times, the Guardian, and Fox News.

Crawford reflected on why the photos connected with so many strangers: "Jamie wasn't this amazing-looking guy. He led an incredible life, but there's an everyman quality to the photographs". The collection documented everything from Livingston's lunch to discarded Kodak packaging in a bin. Because he took only one picture and kept it no matter what, the mundane often won out over the spectacular.

Noah Kalina's *Everyday* was generating its own cultural ripples during the same period. On December 16, 2007, *The Simpsons* parodied the project in "Eternal Moonshine of the Simpson Mind," showing 39 years of Homer Simpson's life in the same time-lapse style, set to Carly Comando's piano score. Comando was caught off guard. She had discussed a $6,000 licensing fee with a *Simpsons* producer via email, but the thread died and she assumed the music wouldn't be used. In December 2006, VH1 had also commissioned Kalina to pose alongside celebrities including Paris Hilton, David Hasselhoff, and "Weird Al" Yankovic at the VH1 Big in '06 Awards.

The Photo-a-Day concept migrated to new platforms as social media expanded. In 2012, Australian blogger Chantelle Ellem, known online as FatMumSlim, created a monthly Photo A Day challenge for Instagram. Each month she published a list of daily word prompts like "yellow," "open," or "food" designed to spark creative thinking. Participants shared photos with the hashtag #FMSPAD, and a team of moderators selected daily highlights. The community grew fast, with over 25 million photos shared through the challenge. Newcomers could jump in for a single day or month without committing to a full year, and phone camera snapshots were perfectly welcome.

Kalina's fame from *Everyday* led to other high-profile work. In May 2012, he was selected to photograph the surprise backyard wedding of Facebook CEO Mark Zuckerberg and Priscilla Chan. The resulting image, posted to Zuckerberg's own profile, racked up over a million likes. Kalina initially received no photographer credit on the viral post, though a subsequent credit update got far less attention.

Through all of this, Kalina never stopped his daily photo. He released a 12-year update in September 2012, a 20-year compilation in January 2020, and a 21-year AI-enhanced version in July 2021 created with data scientist Michael Notter. In January 2023, he launched everyday.photo, a website cataloging every day of his project by location, clothing, and beard length, with individual photos available to mint as NFTs.

Fun Facts

Livingston's entire Polaroid collection was nearly lost in the late 1980s when he was evicted from his apartment and refuse collectors accidentally hauled away all his belongings. He recovered them by sorting through an entire garbage truck.

Kalina's *Everyday* video took only four hours to assemble. The six years of daily photos were the hard part.

Of Livingston's full collection, 86 Polaroids went missing over the years, leaving 6,697 intact.

McKnight technically shot 366 photos in his first Project 365, since 2004 was a leap year.

Derivatives & Variations

FatMumSlim #FMSPAD:

Monthly Instagram photo challenge with daily word prompts, launched in 2012 by Chantelle Ellem. Over 25 million photos have been shared through the community[7].

"Eternal Moonshine of the Simpson Mind":

*The Simpsons* adapted Kalina's *Everyday* format for Homer Simpson in December 2007, using the same Carly Comando piano score[8].

The Arrow of Time:

Photographer Diego Goldberg's annual family photo ritual, taken every June 17, documenting his family's aging over decades[14].

Frequently Asked Questions

PhotoADay

2004Participatory photo challenge / video compilationclassic

Also known as: Project 365 · 365 Project

Photo A Day is a 2004 participatory photo challenge where people photograph themselves daily and compile the images into time-lapse videos, popularized by Noah Kalina's 2006 six-year YouTube self-portrait film.

Photo-a-Day projects, also known as Project 365, involve taking one photograph every day and sharing the results through blogs, video compilations, or social media. Web developer George Taylor McKnight formalized the concept as an internet challenge in 2004, though filmmaker Jamie Livingston had been shooting daily Polaroids since 1979. The format went viral in 2006 when Noah Kalina and Ahree Lee uploaded YouTube time-lapse compilations of years of daily self-portraits, turning a private creative exercise into a global participatory trend.

TL;DR

Photo-a-Day projects, also known as Project 365, involve taking one photograph every day and sharing the results through blogs, video compilations, or social media.

Overview

Photo-a-Day projects follow one core idea: take a photograph every day and keep it. Some practitioners shoot only self-portraits, producing time-lapse videos that compress years of aging into minutes. Others photograph whatever catches their eye. The practice serves as a creative discipline, a photography training method, and a personal record that reveals patterns invisible day-to-day.

The tradition spans analog and digital eras. Photographers experimented with daily and annual photo series long before the internet existed. Digital cameras, Flickr, and YouTube opened the practice to anyone with a camera and a connection, turning solitary creative exercises into shared global challenges with dedicated communities and millions of participants.

One early precedent is *The Brown Sisters*, a portrait series by photographer Nicholas Nixon that began in 1975. Nixon shot a single group portrait of his wife and her three sisters each year, always in the same left-to-right arrangement, creating a stark visual record of aging displayed at institutions including the National Gallery of Art.

Jamie Livingston, a filmmaker and Bard College student, acquired a Polaroid SX-70 camera in 1979 and noticed after a few weeks that he was averaging about one photo per day. He committed to the routine and called it "Photo of the Day." Over 18 years he produced more than 6,000 Polaroids capturing friends, picnics, street scenes, and TV screens showing presidents Carter, Reagan, and Clinton. Livingston died of a brain tumor on October 25, 1997, his 41st birthday. His final Polaroid was a self-portrait from his deathbed.

The modern internet challenge format started in 2004 when web developer George Taylor McKnight began taking a photo every day as a personal creative exercise. He called it Project 365. After completing the year, he reflected: "Relationships with people are the most important thing in life. Project 365: Best idea ever". McKnight took 2005 off, then resumed in 2006, this time using Flickr to host his images and starting a group that encouraged other photographers to join the challenge.

Origin & Background

Platform
Personal blog (George Taylor McKnight), YouTube (viral compilations), Flickr (community groups)
Key People
George Taylor McKnight, Noah Kalina, Ahree Lee, Jamie Livingston
Date
2004

One early precedent is *The Brown Sisters*, a portrait series by photographer Nicholas Nixon that began in 1975. Nixon shot a single group portrait of his wife and her three sisters each year, always in the same left-to-right arrangement, creating a stark visual record of aging displayed at institutions including the National Gallery of Art.

Jamie Livingston, a filmmaker and Bard College student, acquired a Polaroid SX-70 camera in 1979 and noticed after a few weeks that he was averaging about one photo per day. He committed to the routine and called it "Photo of the Day." Over 18 years he produced more than 6,000 Polaroids capturing friends, picnics, street scenes, and TV screens showing presidents Carter, Reagan, and Clinton. Livingston died of a brain tumor on October 25, 1997, his 41st birthday. His final Polaroid was a self-portrait from his deathbed.

The modern internet challenge format started in 2004 when web developer George Taylor McKnight began taking a photo every day as a personal creative exercise. He called it Project 365. After completing the year, he reflected: "Relationships with people are the most important thing in life. Project 365: Best idea ever". McKnight took 2005 off, then resumed in 2006, this time using Flickr to host his images and starting a group that encouraged other photographers to join the challenge.

How It Spread

McKnight's Project 365 got its first media attention from photography site Photojojo and Lifehacker in October 2006.

The viral breakthrough came through YouTube. On August 11, 2006, California-based artist Ahree Lee uploaded a time-lapse video assembling three years of daily self-portraits. She had used a Nikon with a flip screen, Photoshop to align her eyes, and After Effects for animation, investing 200 to 300 hours total. Sixteen days later, Noah Kalina uploaded *Everyday*, a six-minute compilation of 2,356 daily photos taken from January 11, 2000, to July 31, 2006, set to a piano score by his then-girlfriend Carly Comando.

Kalina's video spread fast. The New York Times featured his work, quoting Musée de l'Élysée director William A. Ewing: "Noah's video represents a phenomenal amplification not just in what he produced and how he did it, but how many people the piece touched in such a short period of time. There is nothing comparable in the history of photography". As of 2025, the video has over 27 million YouTube views.

New communities formed around the concept. A self-portrait-only Flickr pool launched in January 2008, and dedicated platforms like 365 Project (2009) and P365 (2009) gave daily photographers their own social spaces. McKnight's original Flickr group grew to over 26,000 members with nearly 1.5 million photos by 2012.

How to Use This Meme

The basic Photo-a-Day format is simple:

1

Pick a start date. January 1 is the most common choice, but any day works.

2

Take one photo every day. Self-portraits, random subjects, or themed shots all count. Consistency matters more than perfection.

3

Share it somewhere. Instagram, a blog, a Flickr group, or a dedicated platform are all common choices.

4

Compile the results. Many participants create a time-lapse video, a photo book, or an online gallery.

Cultural Impact

Kalina's *Everyday* video earned attention from the art world, featured in the exhibition "We're All Photographers Now" at the Musée de l'Élysée in Lausanne as a key example of how digital technology was changing portrait photography. The NBA used Carly Comando's piano score from the video in its "Where Amazing Happens" ad campaign from 2007 to 2012.

Jamie Livingston's Polaroid collection took on a second life as a viral internet discovery story in 2008, with coverage from the New York Times, the Guardian, and Fox News. The Bard College exhibition drew visitors who had followed Chris Higgins' Mental Floss investigation online.

FatMumSlim's Photo A Day challenge turned the format into a low-barrier social media community, attracting participants from hobbyists to small businesses. The daily prompt structure influenced countless later Instagram and TikTok challenges built around the same principle of creative constraints.

Full History

Jamie Livingston's Polaroid collection sat largely unknown outside his circle for a decade after his death. His close friends Hugh Crawford and Betsy Reid had promised to keep the project alive. In October 2007, ten years after Livingston died, they mounted an exhibition at Bard College's Bertelsmann Campus Center, displaying 6,697 dated Polaroids in a chronological grid that filled a 7-by-120-foot space. Risa Mickenberg, one of the organizers, described it as "a work of light, color, laughter, pain, travel, beauty, wonton soup, afternoons, coffee, hanging out, love, life in its entirety".

Crawford also put the images online, originally as a coordination tool for the exhibition team rather than a public site. In 2008, writer Chris Higgins stumbled across the collection while browsing blogs. There was no author listed and no contact information. "I was stunned by what I found," Higgins wrote. He spent two days investigating the website's source code and trying various searches before identifying the photographer as Livingston. His Mental Floss article brought an avalanche of traffic that crashed Crawford's other sites. "The first I knew about it was when all my other websites started closing down under the strain," Crawford told the Guardian. Coverage followed from the New York Times, the Guardian, and Fox News.

Crawford reflected on why the photos connected with so many strangers: "Jamie wasn't this amazing-looking guy. He led an incredible life, but there's an everyman quality to the photographs". The collection documented everything from Livingston's lunch to discarded Kodak packaging in a bin. Because he took only one picture and kept it no matter what, the mundane often won out over the spectacular.

Noah Kalina's *Everyday* was generating its own cultural ripples during the same period. On December 16, 2007, *The Simpsons* parodied the project in "Eternal Moonshine of the Simpson Mind," showing 39 years of Homer Simpson's life in the same time-lapse style, set to Carly Comando's piano score. Comando was caught off guard. She had discussed a $6,000 licensing fee with a *Simpsons* producer via email, but the thread died and she assumed the music wouldn't be used. In December 2006, VH1 had also commissioned Kalina to pose alongside celebrities including Paris Hilton, David Hasselhoff, and "Weird Al" Yankovic at the VH1 Big in '06 Awards.

The Photo-a-Day concept migrated to new platforms as social media expanded. In 2012, Australian blogger Chantelle Ellem, known online as FatMumSlim, created a monthly Photo A Day challenge for Instagram. Each month she published a list of daily word prompts like "yellow," "open," or "food" designed to spark creative thinking. Participants shared photos with the hashtag #FMSPAD, and a team of moderators selected daily highlights. The community grew fast, with over 25 million photos shared through the challenge. Newcomers could jump in for a single day or month without committing to a full year, and phone camera snapshots were perfectly welcome.

Kalina's fame from *Everyday* led to other high-profile work. In May 2012, he was selected to photograph the surprise backyard wedding of Facebook CEO Mark Zuckerberg and Priscilla Chan. The resulting image, posted to Zuckerberg's own profile, racked up over a million likes. Kalina initially received no photographer credit on the viral post, though a subsequent credit update got far less attention.

Through all of this, Kalina never stopped his daily photo. He released a 12-year update in September 2012, a 20-year compilation in January 2020, and a 21-year AI-enhanced version in July 2021 created with data scientist Michael Notter. In January 2023, he launched everyday.photo, a website cataloging every day of his project by location, clothing, and beard length, with individual photos available to mint as NFTs.

Fun Facts

Livingston's entire Polaroid collection was nearly lost in the late 1980s when he was evicted from his apartment and refuse collectors accidentally hauled away all his belongings. He recovered them by sorting through an entire garbage truck.

Kalina's *Everyday* video took only four hours to assemble. The six years of daily photos were the hard part.

Of Livingston's full collection, 86 Polaroids went missing over the years, leaving 6,697 intact.

McKnight technically shot 366 photos in his first Project 365, since 2004 was a leap year.

Derivatives & Variations

FatMumSlim #FMSPAD:

Monthly Instagram photo challenge with daily word prompts, launched in 2012 by Chantelle Ellem. Over 25 million photos have been shared through the community[7].

"Eternal Moonshine of the Simpson Mind":

*The Simpsons* adapted Kalina's *Everyday* format for Homer Simpson in December 2007, using the same Carly Comando piano score[8].

The Arrow of Time:

Photographer Diego Goldberg's annual family photo ritual, taken every June 17, documenting his family's aging over decades[14].

Frequently Asked Questions