Calendargate — Conservative Dad's Real Women of America 2024 calendar cover showing Riley Gaines in patriotic bikini.

Calendargate

2023eventdead

Published November 11, 2026

Calendargate was the December 2023 online right-wing meltdown over Ultra Right Beer's Conservative Dad's Real Women of America 2024 Calendar, which showed female conservative influencers in lingerie and swimsuits. The fight split the movement between religious figures calling the pin-ups 'demonic' and pro-calendar voices mocking them as prudes, climaxing in a 20,000-listener X Space hosted by Jack Posobiec on December 27th.

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Overview

Calendargate, also tagged #Calendargate on X, was the two-week argument that broke out across right-wing social media in late December 2023 over whether a pin-up calendar of conservative influencers was wholesome marketing or soft-core sleaze1. The product at the center of it was Ultra Right Beer's Conservative Dad's Real Women of America 2024 Calendar, which paired twelve named conservative women, including Riley Gaines, Dana Loesch and Ashley St. Clair, with lingerie and swimsuit photos2.

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The debate split the online right into two camps. Religious and 'trad' accounts attacked the calendar as pornographic and accused buyers of being 'degenerate coomers,' while pro-calendar voices, led by the models themselves and figures like Jack Posobiec, mocked the critics as scolds and engagement farmers1. A recurring undertone was that both sides accused each other of grifting off the fight for clout1.

Origin & Background

Platform
Ultra Right Beer website (product launch) / X (viral spread)
Creator
Seth Weathers
Date
2023

Catalyst event: Seth Weathers, founder of Ultra Right Beer, launched the Conservative Dad's Real Women of America 2024 Calendar on December 7th, 2023 as a Christmas-season release, with 10% of sales pledged to the Riley Gaines Center2. Weathers framed the product as a push against 'wokeism' in women's sports and told Fox Business the calendar would remind viewers that 'men can never replace the beautiful women of America'2.

Meme emergence: the actual Calendargate discourse kicked off on Christmas Eve, December 24th, 2023, when the network around @RealBrysonGray posted that the calendar was 'demonic,' a tweet that pulled over 1,000 likes within four days1. Josie the Redheaded Libertarian, Miss November on the calendar, replied to Gray mockingly, and the hashtag #Calendargate began attaching itself to the exchange across X1.

How It Spread

The argument jumped quickly from @RealBrysonGray's circle to larger right-wing accounts. Jenna Ellis, a conservative commentator and former Trump attorney, posted against the calendar, and Josie the Redheaded Libertarian's counter-reply pulled over 5,400 likes in under a day1. On Christmas Eve, Anna Perez called male buyers 'degenerate coomers' in a post that drew nearly 200 likes over four days1, and on December 26th, @KeenanPeachy's complaint about the sexualization of young women earned close to 1,000 likes before pro-calendar accounts piled on1.

The peak moment came on December 27th, 2023, when Jack Posobiec hosted a three-and-a-half-hour X Space on Calendargate with over 20,600 listeners1. Guest Ashley St. Clair told the room she had posed for the calendar as a direct imitation of a Dylan Mulvaney photo shoot, tying the product back to the Bud Light boycott that birthed Ultra Right Beer2. The Space skewed pro-calendar, and @EvanAKilgore's critical thread about it collected roughly 80 likes the same day1.

The fight closed out on December 28th, 2023 with a stunt endorsement: George Santos recorded a Cameo, commissioned by Seth Weathers, in which he called the calendar 'a major cultural moment' and gave it his blessing3. Weathers posted the clip to X, where it drew nearly 500 likes in under a day and effectively served as the victory lap for the pro-calendar side3.

Timeline

2023-12-07

Ultra Right Beer launches the Conservative Dad's Real Women of America 2024 Calendar with a Fox Business exclusive featuring Riley Gaines.

2023-12-24

@RealBrysonGray posts that the calendar is 'demonic,' and Josie the Redheaded Libertarian replies mockingly, kicking off #Calendargate.

2023-12-24

Anna Perez attacks buyers as 'degenerate coomers' in a post that pulls nearly 200 likes over the next four days.

2023-12-26

@KeenanPeachy's thread about the sexualization of young models hits nearly 1,000 likes before being swarmed by pro-calendar accounts.

2023-12-27

Jack Posobiec hosts a three-and-a-half-hour X Space on Calendargate with over 20,600 listeners; Ashley St. Clair compares her shoot to Dylan Mulvaney's.

2023-12-28

George Santos's Cameo endorsement, commissioned by Seth Weathers, is posted to X and draws almost 500 likes in a day.

How to Use This Meme

Participants typically picked a side by quote-tweeting a model or a critic with the #Calendargate tag. Common posts included screenshots of the calendar pages next to Bible verses from the religious camp, or screenshots of the critics captioned with 'puritan' jokes from the pro-calendar side. Models like Josie the Redheaded Libertarian often replied in character, leaning into the critics' insults rather than defending the photos on their merits1.

Frequently Asked Questions