Doggo
Doggo is affectionate internet slang for a dog, popularized in the mid-2010s alongside related baby-talk terms like pupper and floof. The word spread through Reddit dog communities, image-macro charts, and Twitter pet accounts before Merriam-Webster added it to its Words We're Watching list in December 2017.
Overview
Doggo is affectionate internet slang for a dog, part of a wider vocabulary of dog-themed baby talk that pairs the word with "pupper" for a small dog2. The term shows up in image captions, tweets, and comment threads under photos of family pets.
The meme version travels with a specific chart-format joke that labels different animals with invented dog categories, such as a Shiba Inu treated as a "common doggo" and a fox as a "special doggo"4. By late 2017, Merriam-Webster noted the word's spike in usage and added it to a shortlist of terms it was tracking1.
How It Spread
How to Use This Meme
To use doggo slang, people typically pair the word with related dog-baby-talk terms like "pupper" for a small dog or "floof" for a fluffy one, often in captions under pet photos2. A common convention is the "what are aninmals?" chart format, where real animals are sorted into invented dog categories such as "common doggo" or "special doggo"4.