What is Borzoi Long Nose Dog?

It is a meme format built around wide-angle 0.5-lens close-ups of borzoi dogs, whose already long snouts look absurdly stretched in the resulting photos and videos.

Where did Borzoi Long Nose Dog come from?

The earliest viral borzoi was Esper on Vine in 2016, but the modern snoot format was popularized by the Instagram account @loopsnoot starting in October 2018 and picked up by meme pages in October 2020.

What does Borzoi Long Nose Dog mean?

It is mostly absurdist visual humor about how odd a borzoi's face looks under a wide-angle lens, often paired with captions like 'why the long face' or nicknames like 'soft soggert'.

How do you use Borzoi Long Nose Dog?

People typically shoot a borzoi's nose with a 0.5x phone lens for a fisheye effect, then add nose-related captions or, for TikTok, set the clip to the Miss Piggy 'Cellophane' cover.

Is Borzoi Long Nose Dog still popular?

It is a classic dog-meme format that had major waves on Vine in 2016, Instagram in 2020, Twitter in 2021, and TikTok in 2022 to 2023, where borzoi 'Cellophane' videos passed tens of millions of views.

Borzoi Long Nose Dog

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Published August 6, 2026

Borzoi Long Nose Dog is an image and video meme built around wide-angle 0.5-lens close-ups of borzoi snouts, which stretch the already lengthy nose into something cartoonishly surreal. It started on Vine in 2016 with a borzoi named Esper, went viral as an Instagram exploitable in October 2020, and exploded on TikTok in late 2022 paired with the Miss Piggy cover of 'Cellophane.'

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Overview

Borzoi Long Nose Dog, often just called Long Nose Dog or Snoot, is a visual meme built around the borzoi, a Russian sighthound breed with a comically elongated snout, skinny frame, and shaggy fur1. The joke is almost entirely a camera trick, people crouch down, jam a phone's 0.5x wide-angle lens right up to the dog's nose, and let the lens distortion stretch an already long face into something that looks impossibly cursed2.

TikTok

The format works because the dog itself is real. There is no Photoshop needed for most posts, just a curious borzoi and a fisheye-adjacent lens, and captions usually lean into surreal descriptors like 'soft soggert' or riffs on the classic bar joke 'why the long face'2. Later waves added Photoshopped edits and video set-pieces, but the core template stayed the same, a borzoi's snout dominating the frame while the tiny head recedes into the background3.

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Origin & Background

Platform

Vine (early) / Instagram (viral exploitable)

Date

2016

The first borzoi to break through in viral internet content was a dog named Esper, featured on the Vine account j_ethan starting in 20162. A July 2, 2016 Vine of Esper running in tight, fast circles pulled in roughly 12 million loops, and an August 28, 2016 clip titled 'My little #Russian lady,' with Esper wearing a blanket like a babushka hood, added another 10 million loops2.

The modern wide-angle snoot format is credited to Lapsha, a borzoi with a dedicated Instagram page called @loopsnoot that began posting in August 20181. The account's first extreme close-up nose shot appeared on October 13, 2018, and set the visual template that later meme pages copied wholesale2.

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Instagram

How It Spread

Borzoi content jumped from pet page to meme page in October 2020, when Instagram shitposters started reusing Lapsha's photos. The earliest documented example is a post from @lord_ix with the caption 'Why Is Her Lil Nose So Long,' followed by the same account coining nicknames like 'Soft Soggert' and 'Soft Sog' on October 26, 20202. Other pages such as @spoonlordu78 and @borzoi_enthusiast piled on through November 2020, the latter sharing a Snapchat news screenshot claiming a borzoi was 'Taller Than Shaq'2.

Twitter picked it up in early 2021. On February 26, 2021, @faporizer tweeted a borzoi photo with the line 'imagine how long it takes for smells to reach his brain,' and the tweet racked up about 246,700 likes over eight months2. A July 2021 @loopsnoot post drew around 16,100 likes and was turned into a 'why the long face' Whisper meme by @_cumsky_, which was then reposted by @hambubrger for roughly 24,500 likes and later by Twitter account @JESTERSCRUSADE for about 44,300 likes in September 20212.

The biggest revival hit TikTok in late 2022 and early 2023, tied to the Miss Piggy cover of FKA twigs' 'Cellophane,' also known as 'Let Me Do It For You'2. On December 11, 2022, TikToker sugarthesilken posted a bath video of her borzoi set to the sound, earning roughly 9.9 million plays and 2 million likes in a month3. Other owners followed, including thatoingosmyboingo two days later, and on January 7, 2023, drawzillazzz posted a Pringles-can borzoi animation that hit roughly 45.7 million plays and 5.4 million likes in four days, with a duet from alyssa.rileyyy adding another 12.4 million plays3.

How to Use This Meme

To make a Borzoi Long Nose Dog post, people typically use a phone camera's 0.5x wide-angle setting and hold it a few inches from the tip of a borzoi's nose so the snout balloons into the foreground1. Captions often riff on 'why the long face,' nickname the dog 'snoot' or 'soggert,' or overlay text that treats the nose as a physical mystery, like Twitter jokes about smells taking a long time to reach the brain2. For video versions, the common convention since December 2022 is to set the clip to the Miss Piggy cover of 'Cellophane' and let the dog's body movement carry the punchline2.