Borzoi Long Nose Dog

2016image macroclassic

Borzoi Long Nose Dog is an image and video meme built around wide-angle 0.5-lens close-ups of borzoi snouts, which stretch the already lengthy nose into something cartoonishly surreal. It started on Vine in 2016 with a borzoi named Esper, went viral as an Instagram exploitable in October 2020, and exploded on TikTok in late 2022 paired with the Miss Piggy cover of 'Cellophane.'

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Overview

Borzoi Long Nose Dog, often just called Long Nose Dog or Snoot, is a visual meme built around the borzoi, a Russian sighthound breed with a comically elongated snout, skinny frame, and shaggy fur1. The joke is almost entirely a camera trick, people crouch down, jam a phone's 0.5x wide-angle lens right up to the dog's nose, and let the lens distortion stretch an already long face into something that looks impossibly cursed2.

The format works because the dog itself is real. There is no Photoshop needed for most posts, just a curious borzoi and a fisheye-adjacent lens, and captions usually lean into surreal descriptors like 'soft soggert' or riffs on the classic bar joke 'why the long face'2. Later waves added Photoshopped edits and video set-pieces, but the core template stayed the same, a borzoi's snout dominating the frame while the tiny head recedes into the background3.

How It Spread

Borzoi content jumped from pet page to meme page in October 2020, when Instagram shitposters started reusing Lapsha's photos. The earliest documented example is a post from @lord_ix with the caption 'Why Is Her Lil Nose So Long,' followed by the same account coining nicknames like 'Soft Soggert' and 'Soft Sog' on October 26, 20202. Other pages such as @spoonlordu78 and @borzoi_enthusiast piled on through November 2020, the latter sharing a Snapchat news screenshot claiming a borzoi was 'Taller Than Shaq'2.

Twitter picked it up in early 2021. On February 26, 2021, @faporizer tweeted a borzoi photo with the line 'imagine how long it takes for smells to reach his brain,' and the tweet racked up about 246,700 likes over eight months2. A July 2021 @loopsnoot post drew around 16,100 likes and was turned into a 'why the long face' Whisper meme by @_cumsky_, which was then reposted by @hambubrger for roughly 24,500 likes and later by Twitter account @JESTERSCRUSADE for about 44,300 likes in September 20212.

The biggest revival hit TikTok in late 2022 and early 2023, tied to the Miss Piggy cover of FKA twigs' 'Cellophane,' also known as 'Let Me Do It For You'2. On December 11, 2022, TikToker sugarthesilken posted a bath video of her borzoi set to the sound, earning roughly 9.9 million plays and 2 million likes in a month3. Other owners followed, including thatoingosmyboingo two days later, and on January 7, 2023, drawzillazzz posted a Pringles-can borzoi animation that hit roughly 45.7 million plays and 5.4 million likes in four days, with a duet from alyssa.rileyyy adding another 12.4 million plays3.

How to Use This Meme

To make a Borzoi Long Nose Dog post, people typically use a phone camera's 0.5x wide-angle setting and hold it a few inches from the tip of a borzoi's nose so the snout balloons into the foreground1. Captions often riff on 'why the long face,' nickname the dog 'snoot' or 'soggert,' or overlay text that treats the nose as a physical mystery, like Twitter jokes about smells taking a long time to reach the brain2. For video versions, the common convention since December 2022 is to set the clip to the Miss Piggy cover of 'Cellophane' and let the dog's body movement carry the punchline2.

Frequently Asked Questions

Borzoi Long Nose Dog

2016image macroclassic

Borzoi Long Nose Dog is an image and video meme built around wide-angle 0.5-lens close-ups of borzoi snouts, which stretch the already lengthy nose into something cartoonishly surreal. It started on Vine in 2016 with a borzoi named Esper, went viral as an Instagram exploitable in October 2020, and exploded on TikTok in late 2022 paired with the Miss Piggy cover of 'Cellophane.'

dogs pet video memes animal memes tiktok sound trends photo fad memes

Overview

Borzoi Long Nose Dog, often just called Long Nose Dog or Snoot, is a visual meme built around the borzoi, a Russian sighthound breed with a comically elongated snout, skinny frame, and shaggy fur1. The joke is almost entirely a camera trick, people crouch down, jam a phone's 0.5x wide-angle lens right up to the dog's nose, and let the lens distortion stretch an already long face into something that looks impossibly cursed2.

The format works because the dog itself is real. There is no Photoshop needed for most posts, just a curious borzoi and a fisheye-adjacent lens, and captions usually lean into surreal descriptors like 'soft soggert' or riffs on the classic bar joke 'why the long face'2. Later waves added Photoshopped edits and video set-pieces, but the core template stayed the same, a borzoi's snout dominating the frame while the tiny head recedes into the background3.

How It Spread

Borzoi content jumped from pet page to meme page in October 2020, when Instagram shitposters started reusing Lapsha's photos. The earliest documented example is a post from @lord_ix with the caption 'Why Is Her Lil Nose So Long,' followed by the same account coining nicknames like 'Soft Soggert' and 'Soft Sog' on October 26, 20202. Other pages such as @spoonlordu78 and @borzoi_enthusiast piled on through November 2020, the latter sharing a Snapchat news screenshot claiming a borzoi was 'Taller Than Shaq'2.

Twitter picked it up in early 2021. On February 26, 2021, @faporizer tweeted a borzoi photo with the line 'imagine how long it takes for smells to reach his brain,' and the tweet racked up about 246,700 likes over eight months2. A July 2021 @loopsnoot post drew around 16,100 likes and was turned into a 'why the long face' Whisper meme by @_cumsky_, which was then reposted by @hambubrger for roughly 24,500 likes and later by Twitter account @JESTERSCRUSADE for about 44,300 likes in September 20212.

The biggest revival hit TikTok in late 2022 and early 2023, tied to the Miss Piggy cover of FKA twigs' 'Cellophane,' also known as 'Let Me Do It For You'2. On December 11, 2022, TikToker sugarthesilken posted a bath video of her borzoi set to the sound, earning roughly 9.9 million plays and 2 million likes in a month3. Other owners followed, including thatoingosmyboingo two days later, and on January 7, 2023, drawzillazzz posted a Pringles-can borzoi animation that hit roughly 45.7 million plays and 5.4 million likes in four days, with a duet from alyssa.rileyyy adding another 12.4 million plays3.

How to Use This Meme

To make a Borzoi Long Nose Dog post, people typically use a phone camera's 0.5x wide-angle setting and hold it a few inches from the tip of a borzoi's nose so the snout balloons into the foreground1. Captions often riff on 'why the long face,' nickname the dog 'snoot' or 'soggert,' or overlay text that treats the nose as a physical mystery, like Twitter jokes about smells taking a long time to reach the brain2. For video versions, the common convention since December 2022 is to set the clip to the Miss Piggy cover of 'Cellophane' and let the dog's body movement carry the punchline2.

Frequently Asked Questions