Domo
Domo is a brown, jagged-toothed Japanese mascot who became an unlikely internet fixture in the early 2000s after fans started photoshopping him into scenes of chaos and disaster. Originally created for Japan's NHK broadcaster in 1998, he crossed over to English-speaking web culture through Fark, Newgrounds, and YTMND before landing real-world retail deals with Target and 7-Eleven.
Overview
Domo (short for Domo-Kun) is a boxy brown character with a wide sawtooth mouth, tiny arms, and no dialogue beyond low grunts that sound like his own name3. On the English-speaking internet he built a reputation as a chaos gremlin, with users photoshopping him into pictures of house fires, hurricanes, and other catastrophes as the apparent culprit3. The joke plays off the contrast between his cutesy plush-toy design and the destruction pinned on him.
His official backstory adds to the absurdity: he supposedly hatched from an egg, lives underground with an old rabbit named Usajii, loves TV, passes gas when nervous, and is deathly afraid of apples because his ancestors went extinct eating them3. That bizarre character sheet gave fans plenty to riff on, and Domo was treated as a blank template for gags and Photoshop composites rather than a strictly canonical mascot2.
How It Spread
How to Use This Meme
The typical Domo edit drops the character, usually the widely circulated photograph of two plush Domo-Kuns standing in front of a black cat, into a picture of some disaster (a house fire, tornado damage, wrecked cars) as the implied cause of the mess. The gag works because the tiny brown mascot is visually incongruous with destruction, so most edits skip a caption entirely and let the image do the joke3.