Draw 25 Cards

2020Image macro / exploitable templatesemi-active

Also known as: UNO Draw 25 · Draw 25 UNO Meme

Draw 25 is a two-panel image macro meme based on a custom UNO wild card that presents a humorous choice: do something undesirable or draw 25 cards. The format exploded on Facebook, Twitter, and Reddit in early January 2020, with the original post pulling in hundreds of thousands of shares. Its dead-simple template made it one of the fastest-spreading memes of that month.

Overview

The Draw 25 format uses two images side by side. The left panel shows a customized UNO wild card with text that reads "[do something] or draw 25." The right panel shows a man holding an absurdly large hand of UNO cards, implying he chose to draw 25 rather than do the thing on the card. The joke works because whatever action is listed on the card is something the subject would never do, and the oversized hand of cards is the visual punchline confirming their refusal2.

The format belongs to the broader family of "choice" memes where humor comes from someone making an obviously irrational decision to avoid a specific action. What made Draw 25 especially spreadable was its simplicity. Anyone could edit the wild card text to reference any situation, personality, or fandom.

On January 4th, 2020, Facebook user Damien Jones posted the two-panel image with the wild card reading "call/text your recent ex or draw 25," captioned "Say No More". The post took off immediately, racking up over 195,000 shares, 44,000 comments, and 20,000 reactions within its first week on Facebook.

The man in the right panel, holding the massive hand of cards, became the visual anchor of the format. His expression and the sheer volume of cards in his hands sold the joke without any additional context needed.

Origin & Background

Platform
Facebook (original post), Twitter / Reddit (viral spread)
Creator
Damien Jones
Date
2020

On January 4th, 2020, Facebook user Damien Jones posted the two-panel image with the wild card reading "call/text your recent ex or draw 25," captioned "Say No More". The post took off immediately, racking up over 195,000 shares, 44,000 comments, and 20,000 reactions within its first week on Facebook.

The man in the right panel, holding the massive hand of cards, became the visual anchor of the format. His expression and the sheer volume of cards in his hands sold the joke without any additional context needed.

How It Spread

The meme jumped from Facebook to Twitter the very next day. On January 5th, 2020, Twitter user @Fujyno reposted the format with the same "call/text your recent ex" prompt2. That tweet blew up to over 353,500 likes and 113,300 retweets in four days. The same day, Redditor Scaulbylausis cross-posted @Fujyno's image to r/blursedimages, where it pulled 13,100 upvotes at 98% approval.

By January 8th, the format had fully colonized Reddit. Instagram user meme_appetit posted a branded version reading "Watch Tasty Video or Draw 25," which picked up 19,100 likes in a single day. On r/memes, Redditor JonathanMU posted a rickroll variation that earned 15,600 points.

The real explosion happened on r/dankmemes. Redditor DDO1904 scored 29,400 points with their version, while Redditor Spoxx1 posted a clever twist that replaced the second panel with an image of someone writing out the word "four," hitting 44,500 points at 94% approval in one day. That meta-variation showed the format was already generating second-order jokes within its first week.

The meme spread across virtually every major platform throughout January 2020, with users customizing the wild card to reference everything from gaming habits to relationship dynamics to workplace complaints2.

Platforms

RedditTwitterTikTokInstagram

Timeline

2018

Draw 25 Cards first appears online

2018

Gains traction on social media

2019

Reaches peak popularity

2020-01-01

Draw 25 Cards reached mainstream popularity and media coverage

2021-01-01

Brands and companies started using Draw 25 Cards in marketing

2023-01-01

Draw 25 Cards entered the broader pop culture conversation

2025-01-01

Draw 25 Cards is still actively used and shared across platforms

View on Google Trends

How to Use This Meme

The Draw 25 format typically follows a simple formula:

1

Take the UNO wild card template (the left panel)

2

Write an action that a specific person, group, or character type would refuse to do

3

Add "or draw 25" below the action

4

Pair it with the image of the man holding a massive hand of cards (right panel)

Create Your Own

Cultural Impact

Draw 25 hit during a period when exploitable meme templates were cycling through social media at high speed, but its January 2020 timing gave it a unique window. It spread in the weeks just before COVID-19 lockdowns reshaped internet culture, making it one of the last "normal era" viral memes before pandemic content dominated feeds.

The format also got picked up by brand social media accounts and content pages looking to engage audiences with low-effort, high-reward posts. Its UNO branding gave it a built-in familiarity, since most people know the card game, which lowered the barrier to understanding the joke.

Fun Facts

The original Facebook post by Damien Jones got 195,000 shares in a single week, making it one of the fastest-spreading image macros of early 2020.

The Twitter repost by @Fujyno outperformed the Facebook original in raw engagement, hitting 353,500 likes.

The meme went from Facebook post to dominating multiple Reddit front pages in just four days.

The "four" variation on r/dankmemes outperformed most standard versions, suggesting audiences rewarded meta-humor within the format.

Derivatives & Variations

Rickroll Draw 25:

Redditor JonathanMU combined the format with Never Gonna Give You Up imagery, posted to r/memes on January 8th, 2020.

"Four" meta-variation:

Redditor Spoxx1 replaced the second panel with someone writing the word "four" instead of drawing 25 cards, earning 44,500 upvotes on r/dankmemes.

Brand/content page versions:

Pages like meme_appetit on Instagram adapted the format for promotional content, swapping in brand-specific actions on the wild card.

Frequently Asked Questions

References (2)

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