George Takei
George Takei is the Star Trek actor whose social media presence, especially his Facebook page and his signature drawn-out catchphrase "Oh Myyy," turned him into one of the earliest celebrity meme figures of the 2010s. His feed of sci-fi jokes, image macros, and LGBT advocacy posts made him a household name online well past his Sulu days.
Overview
George Takei is the actor best known for playing Hikaru Sulu on Star Trek, but online he's mostly known as the guy who runs one of the most-shared Facebook feeds of the early 2010s3. The page mixes sci-fi jokes, animal photos, LGBT rights posts, and image macros with the kind of gentle innuendo that his fans expect1. His drawn-out "Oh Myyy" became the audio signature attached to almost every double entendre he posted.
The catchphrase itself predates the meme by more than a decade. Takei first said "Oh my" in a memorable clip from the sitcom 3rd Rock from the Sun, in a Season 2 episode that aired on September 29th, 19963. Radio host Howard Stern later sampled the line so often that it fused permanently to Takei's public voice, and by the time Takei was active on social media, fans already knew the exact tone they were reading in their heads3.
How It Spread
How to Use This Meme
The meme is mostly used two ways. "Oh Myyy," written with extra Ys, is dropped into comments and captions as a reaction to anything mildly suggestive, in the same slot other people use "phrasing" or a smirking emoji2. Takei's name is also used as slang on Urban Dictionary as a nickname for a nap and as shorthand for someone who over-shares memes on Facebook, both plays on his very online reputation2.