I Crave That Mineral

2014Captioned image / catchphraseclassic

Also known as: They Crave That Mineral

I Crave That Mineral is a 2014 Tumblr meme featuring an Alpine ibex licking salt from a mountainside cliff, captioned with the phrase that became the iconic catchphrase.

"I Crave That Mineral" is a catchphrase meme born on Tumblr in late October 2014, built around a photograph of an Alpine ibex licking salt deposits off the side of a near-vertical mountainside2. The original post by Tumblr user sixpenceee captioned "They crave that mineral" picked up over 283,000 notes within two months and triggered a wave of remixes, photoshops, and jokes that made it one of the most talked-about memes at the tail end of 20141.

catchphrase memestumblr memesanimal memesabsurdist humor memesmid 2010s memes

Overview

The meme centers on a real wildlife photograph of Alpine ibexes scaling steep, nearly vertical rock faces to reach natural salt deposits. These mountain goats are known for their extreme climbing abilities, and the image of one casually licking a cliff wall struck the internet as both impressive and deeply absurd2. The phrase "I crave that mineral" became a punchline applied to any situation involving intense, irrational desire or compulsion, often paired with images of people or characters in precarious positions1.

On October 27, 2014, Tumblr user sixpenceee posted a photograph of an Alpine ibex licking salt off a mountainside along with the caption "They crave that mineral"2. The post spread rapidly through Tumblr's reblog system, collecting more than 283,000 notes in its first two months2. The deadpan caption paired with the absurd image of a goat clinging to a cliff hit a sweet spot for Tumblr's humor at the time.

Origin & Background

Platform
Tumblr
Creator
sixpenceee
Date
2014

On October 27, 2014, Tumblr user sixpenceee posted a photograph of an Alpine ibex licking salt off a mountainside along with the caption "They crave that mineral". The post spread rapidly through Tumblr's reblog system, collecting more than 283,000 notes in its first two months. The deadpan caption paired with the absurd image of a goat clinging to a cliff hit a sweet spot for Tumblr's humor at the time.

How It Spread

The meme picked up significant momentum in mid-December 2014. On December 14th, Tumblr user Meladoodle posted a text joke reading "Me giving head: I crave that mineral," which pulled in over 4,400 notes within 72 hours. The next day, YouTuber Suicide Balloons uploaded a parody of One Direction's 2011 hit "What Makes You Beautiful" titled "Crave That Mineral".

December 16th was the meme's biggest single day. A Wikipedia page titled "I crave that mineral" was created (and quickly flagged for deletion). Tumblr user floozys declared it "the most unexpected, late entry meme of 2014". That same day, Tumblr user Mikasa-Ackerman posted an Attack on Titan anime screenshot with the caption "she craves that mineral," pulling 9,400+ notes in 24 hours. Tumblr user santakuroo also shared a photoshopped version of the original ibex image featuring That Feel Guy and Sad Frog (Pepe), which racked up over 21,300 notes in a single day.

Urban Dictionary picked up the phrase too, with entries describing it as "the supposed last meme of 2014" and noting the unlikely path from a wildlife photo on Tumblr to widespread internet joke.

How to Use This Meme

The phrase works as a punchline for any situation where someone (or something) is drawn to an object or goal with irrational, single-minded intensity. Common formats include:

- Pairing "I crave that mineral" with images of people, animals, or characters reaching for, climbing toward, or fixating on something - Using the first-person "I crave that mineral" as a caption for personal desire or compulsion - Swapping the ibex image with other subjects in similarly precarious or absurd positions - Applying "they crave that mineral" as a third-person observation on obsessive behavior

The humor typically comes from the contrast between the calm, matter-of-fact tone of the phrase and the extreme lengths someone is going to in the image.

Fun Facts

Alpine ibexes really do scale near-vertical dam walls and cliff faces to lick mineral salt deposits. The behavior is well-documented by wildlife researchers.

The meme went from zero to one of the biggest Tumblr posts of late 2014 in under two months, with the original post hitting 283,000+ notes.

The Wikipedia deletion debate itself became part of the joke, with Tumblr users sharing screenshots of the page's rapid creation and removal.

Derivatives & Variations

"Crave That Mineral" song parody

— YouTuber Suicide Balloons released a One Direction parody set to "What Makes You Beautiful" on December 15, 2014[2].

Attack on Titan edit

— Tumblr user Mikasa-Ackerman captioned an anime screenshot "she craves that mineral," gaining 9,400+ notes[2].

Pepe/Feels Guy photoshop

— Tumblr user santakuroo edited the original ibex photo to feature That Feel Guy and Sad Frog, collecting 21,300+ notes[2].

Wikipedia article (deleted)

— A Wikipedia page was created on December 16, 2014 and promptly nominated for deletion[2].

Frequently Asked Questions

I Crave That Mineral

2014Captioned image / catchphraseclassic

Also known as: They Crave That Mineral

I Crave That Mineral is a 2014 Tumblr meme featuring an Alpine ibex licking salt from a mountainside cliff, captioned with the phrase that became the iconic catchphrase.

"I Crave That Mineral" is a catchphrase meme born on Tumblr in late October 2014, built around a photograph of an Alpine ibex licking salt deposits off the side of a near-vertical mountainside. The original post by Tumblr user sixpenceee captioned "They crave that mineral" picked up over 283,000 notes within two months and triggered a wave of remixes, photoshops, and jokes that made it one of the most talked-about memes at the tail end of 2014.

catchphrase memes tumblr memes animal memes absurdist humor memes mid 2010s memes

Overview

The meme centers on a real wildlife photograph of Alpine ibexes scaling steep, nearly vertical rock faces to reach natural salt deposits. These mountain goats are known for their extreme climbing abilities, and the image of one casually licking a cliff wall struck the internet as both impressive and deeply absurd. The phrase "I crave that mineral" became a punchline applied to any situation involving intense, irrational desire or compulsion, often paired with images of people or characters in precarious positions.

On October 27, 2014, Tumblr user sixpenceee posted a photograph of an Alpine ibex licking salt off a mountainside along with the caption "They crave that mineral". The post spread rapidly through Tumblr's reblog system, collecting more than 283,000 notes in its first two months. The deadpan caption paired with the absurd image of a goat clinging to a cliff hit a sweet spot for Tumblr's humor at the time.

Origin & Background

Platform
Tumblr
Creator
sixpenceee
Date
2014

On October 27, 2014, Tumblr user sixpenceee posted a photograph of an Alpine ibex licking salt off a mountainside along with the caption "They crave that mineral". The post spread rapidly through Tumblr's reblog system, collecting more than 283,000 notes in its first two months. The deadpan caption paired with the absurd image of a goat clinging to a cliff hit a sweet spot for Tumblr's humor at the time.

How It Spread

The meme picked up significant momentum in mid-December 2014. On December 14th, Tumblr user Meladoodle posted a text joke reading "Me giving head: I crave that mineral," which pulled in over 4,400 notes within 72 hours. The next day, YouTuber Suicide Balloons uploaded a parody of One Direction's 2011 hit "What Makes You Beautiful" titled "Crave That Mineral".

December 16th was the meme's biggest single day. A Wikipedia page titled "I crave that mineral" was created (and quickly flagged for deletion). Tumblr user floozys declared it "the most unexpected, late entry meme of 2014". That same day, Tumblr user Mikasa-Ackerman posted an Attack on Titan anime screenshot with the caption "she craves that mineral," pulling 9,400+ notes in 24 hours. Tumblr user santakuroo also shared a photoshopped version of the original ibex image featuring That Feel Guy and Sad Frog (Pepe), which racked up over 21,300 notes in a single day.

Urban Dictionary picked up the phrase too, with entries describing it as "the supposed last meme of 2014" and noting the unlikely path from a wildlife photo on Tumblr to widespread internet joke.

How to Use This Meme

The phrase works as a punchline for any situation where someone (or something) is drawn to an object or goal with irrational, single-minded intensity. Common formats include:

- Pairing "I crave that mineral" with images of people, animals, or characters reaching for, climbing toward, or fixating on something - Using the first-person "I crave that mineral" as a caption for personal desire or compulsion - Swapping the ibex image with other subjects in similarly precarious or absurd positions - Applying "they crave that mineral" as a third-person observation on obsessive behavior

The humor typically comes from the contrast between the calm, matter-of-fact tone of the phrase and the extreme lengths someone is going to in the image.

Fun Facts

Alpine ibexes really do scale near-vertical dam walls and cliff faces to lick mineral salt deposits. The behavior is well-documented by wildlife researchers.

The meme went from zero to one of the biggest Tumblr posts of late 2014 in under two months, with the original post hitting 283,000+ notes.

The Wikipedia deletion debate itself became part of the joke, with Tumblr users sharing screenshots of the page's rapid creation and removal.

Derivatives & Variations

"Crave That Mineral" song parody

— YouTuber Suicide Balloons released a One Direction parody set to "What Makes You Beautiful" on December 15, 2014[2].

Attack on Titan edit

— Tumblr user Mikasa-Ackerman captioned an anime screenshot "she craves that mineral," gaining 9,400+ notes[2].

Pepe/Feels Guy photoshop

— Tumblr user santakuroo edited the original ibex photo to feature That Feel Guy and Sad Frog, collecting 21,300+ notes[2].

Wikipedia article (deleted)

— A Wikipedia page was created on December 16, 2014 and promptly nominated for deletion[2].

Frequently Asked Questions