I Love You 3000

2019catchphraseclassic

Published August 29, 2026

"I Love You 3000" is a line Morgan Stark says to her father Tony in the 2019 film Avengers: Endgame1. Fans latched onto the exchange within hours of the premiere, turning it into a shorthand for over-the-top affection and a viral tribute to the film's emotional beats2.

Overview

The line comes from a family scene between Tony Stark and his young daughter Morgan, where Tony says he loves her "tons" and Morgan answers back with "I love you 3000"1. The moment gets an emotional callback later in Avengers: Endgame when the same phrase plays over Tony's holographic farewell message4.

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Fans read the number two ways. Some took it literally, pointing out that a ton is 2000 pounds so 3000 is more than a ton of love, while others treated it as a small kid picking the biggest number she could think of3. The phrase spread online as a caption on fanart, reaction posts, and tribute videos posted by fans and by Marvel Studios itself2.

Origin & Background

Platform
Film (Avengers: Endgame) / Twitter (viral spread)
Creator
Marvel Studios
Date
2019

Avengers: Endgame released in the United States on April 26, 20191. In the film, Tony Stark (Robert Downey Jr.) and his daughter Morgan (Alexandra Rachael Rabe) exchange the "I love you 3000" line in a quiet moment early in the film, and the same phrase returns as the emotional close to Tony's pre-recorded hologram at the end of the movie4.

How It Spread

Within a day of the film's release, viewers began posting reactions to the line on Twitter. User @Ashril_92 posted a breakdown explaining that a ton weighs 2000 pounds so "I love you 3000" mathematically beats "I love you tons," and the tweet pulled more than 14,000 retweets and 21,000 likes in its first 24 hours3. Other viewers paired screencaps of the scene with crying reaction images, and DeviantArt artist candymeltzz uploaded an illustration of Tony and Morgan hugging with "I love you 3000" as the caption3.

On April 28, 2019, the official Marvel Studios Twitter account posted a video tribute built around the line, writing "Thank you to all the fans around the world for being part of our universe. We love you 3000"2. The clip pulled more than 65,000 retweets and 240,000 likes within two days2. Urban Dictionary entries followed shortly after, defining the phrase as loving someone beyond a ton, or simply being loved by Tony Stark4.

How to Use This Meme

"I Love You 3000" is typically used as a text caption or reply to express affection that feels bigger than a normal "I love you." Common conventions include dropping it under an Endgame screenshot, using it as a Father's Day or birthday message, or replying with it to an emotional post as a shorthand Marvel tribute.

Frequently Asked Questions