I'm Really Feeling It — Shulk from Xenoblade Chronicles holding the red Monado sword

I'm Really Feeling It

2014catchphraseclassic

Published August 31, 2026

"I'm Really Feeling It" is a catchphrase from Shulk, the protagonist of the 2010 Nintendo RPG Xenoblade Chronicles, that went viral in August 2014 after his surprise reveal as a fighter in Super Smash Bros. for Wii U and 3DS. The line spawned YouTube Poops, MLG montage parodies, and Tumblr photoshop templates that dominated Smash Bros. fan communities for months.

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Overview

The catchphrase works because of the way Shulk delivers it: an over-eager British shout dropped into the middle of combat animations, which sounds absurd once pulled out of the RPG context it was written for. Fans clipped the line and looped it, pitch-shifted it, and cut it into YouTube Poop remixes where every other word in a Nintendo trailer was replaced with Shulk yelling "I'm really feeling it!"1.

On Tumblr, the format took a visual turn. Fan artists photoshopped Shulk's Smash Bros. render into unrelated scenes and swapped the verb in the phrase for whatever he was doing in the picture, producing captions like "I'm Really Stealing It" or "I Fight For My Feelings"3. The line also became a stock reaction any time Smash Bros. players landed a good hit with Shulk online.

Origin & Background

Platform
Xenoblade Chronicles (source) / YouTube (viral spread)
Key People
Shulk
Date
2014

Shulk is the protagonist of Xenoblade Chronicles, the Monolith Soft RPG released in Japan in 2010 and in North America on April 6th, 2012. During random battles he shouts "I'm really feeling it!" as one of his standard combat barks, voiced by British actor Adam Howden2.

The line was a minor in-joke among Xenoblade fans until August 29th, 2014, when Nintendo released the reveal trailer announcing Shulk as a playable fighter in Super Smash Bros. for Wii U and 3DS. In the trailer, Shulk lands a Back Slash on Bowser and yells the phrase, and the internet latched onto it immediately1.

How It Spread

The groundwork was actually laid a few days before the official reveal. On August 25th, 2014, YouTuber djl12328 uploaded leaked 3DS gameplay footage showing Shulk using "I'm really feeling it!" as an in-game taunt; Nintendo later hit the video with a copyright claim and it was pulled3. Once the official trailer dropped on August 29th, the line spread fast across Smash Bros. fan spaces.

On August 30th, YouTuber BlewTanooki uploaded a YouTube Poop stitching together heavily edited versions of the trailer clip. The next day, the quote was added to the Super Smash Bros. entry on TV Tropes3. On September 7th, Slimecicle posted "MLG Shulk's Really Feeling It," a montage parody built entirely around remixes of the reveal trailer4.

The format then jumped to Tumblr in October 2014. On October 8th, user gamegrumpsbuttlumps posted a photoshop of Shulk swiping a bottle of liquor captioned "I'm Really Stealing It," which pulled more than 7,600 notes over the following month3. On October 17th, user fargunkel posted a Shulk edit captioned "I Fight For My Feelings," a crossover riff on Ike's Fire Emblem quotes that gathered over 1,800 notes in two weeks3.

How to Use This Meme

The catchphrase is typically shouted, in text or voice, at the moment someone lands a big move or gets hyped, mimicking Shulk's over-the-top delivery. In image form, people often paste Shulk's Smash Bros. render into an unrelated scene and swap the verb in the phrase to match what he is doing, e.g. "I'm Really Stealing It," "I'm Really Eating It." YouTube edits commonly loop or pitch-shift the audio clip from the 2014 reveal trailer over other footage.

Frequently Asked Questions