Jaws Poster Parodies

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Published September 2, 2026

Jaws Poster Parodies are remixes of the 1975 Jaws movie poster, keeping the same shape of frame while swapping the great white shark or the swimming woman for characters from other films, games, and pop culture. The first known version ran on the January 1976 cover of MAD Magazine with Alfred E. Neuman as the target, and artists kept remaking the layout for decades after.

Overview

The parodies keep the poster's exact composition: a lone figure floating at the water's surface, a threat charging up from the blue below, and the film's title in red block letters overhead1. Most swaps happen in one of two slots. Either the shark gets replaced with a different predator, monster, or mascot, or the swimmer gets replaced with a character the artist wants eaten.

Because the source image reads as a silent visual gag about a fatal surprise from below, almost any pairing works at a glance2. Some parodies target a specific film, like a 2013 mock poster placing Pacific Rim's Kaiju in the shark's spot6. Others go for broader pop culture, using video game creatures, animated mascots, or political figures as the substitute5.

Origin & Background

Platform
Print (MAD Magazine) / Internet (viral spread)
Date
1976

The Jaws film opened in United States theaters on June 20th, 19754. Its promotional artwork was based on artist Roger Kastel's 1974 paperback cover for Peter Benchley's novel, showing a great white shark rising toward an unaware swimmer with the word JAWS in red above them4. That single image became one of the most copied compositions in film advertising history.

The earliest known parody appeared on the January 1976 cover of MAD Magazine, which put mascot Alfred E. Neuman in the swimmer's spot with a shark closing in4.

How It Spread

On August 3rd, 1978, the horror film Piranha shipped with a promotional poster that slotted a giant piranha in for the shark and a floating woman on the surface, an early direct film-to-film reworking1. On October 2nd, 2003, comedy site Something Awful ran a piece titled 'Nazi Jamboree' with an anti-Semitic version of the poster, an example of the template getting pulled into edgy shock humor3.

The format hit a second wave online in the early 2010s. On August 3rd, 2011, Acid Cow published a roundup of notable Jaws parody images, and Neatorama posted its own compilation the following day2. The British site ShortList followed on February 29th, 2012, with a gallery titled '16 Alternative Jaws Posters'5.

Remix communities kept it going. On June 20th, 2013, pop culture blog Blurppy featured artist Matt Ferguson's Pacific Rim tribute poster styled directly after the original6. That October, Redditor eput posted a Minecraft version called 'Squids!' to /r/Minecraft, which pulled over 1,300 upvotes and about 70 comments before archiving7. On January 20th, 2014, TV Tropes opened a 'Jaws Attack' page cataloguing references to the poster and film across pop culture8.

How to Use This Meme

Artists typically keep the poster's exact layout: red block title above, swimmer on the water's surface, and the attacker rising from below1. Common swaps include cartoon mascots, video game creatures, or other movie monsters in the shark slot6. The JAWS title text often gets replaced with a matching one-word name for the new threat, keeping the same red block lettering8.

Frequently Asked Questions