Keep It Lemon

2022catchphrasedeclining

Keep It Lemon is a British slang catchphrase, roughly meaning 'keep it cool' or 'keep it fresh,' that took off on TikTok in 2022 alongside the lemon emoji and the charva stereotype. Videos typically pair the phrase with the techno track 'Give Me All Your Love' by Schwing and satirical northern-English lad fashion.

Overview

Keep It Lemon is a British slang catchphrase that loosely translates to 'keep it cool' or 'keep it fresh,' almost always written with the lemon emoji ๐Ÿ‹1. On TikTok the phrase is welded to the charva stereotype: young British lads doing an exaggerated one-finger point, wearing Nike tracksuits and Stone Island, and soundtracking clips with drum & bass or UK garage1.

The most common audio pairing is the techno track 'Give Me All Your Love' by Schwing, which effectively became the theme song of Keep It Lemon content1. Urban Dictionary entries reflect how loose the phrase's meaning is in practice, with users defining it as everything from a cheeky greeting to an in-joke among mates2. Origin theories jokingly link the wording to the album cover for The Stone Roses' debut and to Pro Clubs lobbies in the FIFA video game series, though neither is a confirmed source1.

How It Spread

Through spring 2022, other TikTok users copied the format, using the Schwing track and playing up charva mannerisms and outfits. On March 21st, 2022, @jakecook234 posted a 'keeping it lemon ๐Ÿ‹' clip that mocked Stone Island's sleeve badge with hand-drawn text and racked up around 440,500 plays and 32,700 likes in a year1. A month and a half later, on May 10th, @jjadeboyle posted 'keeping it lemon on a tuesday๐Ÿ‹๐Ÿ‹๐Ÿ‹,' which climbed to roughly 1.9 million plays and 270,600 likes1.

The phrase kept building into 2023 and got a real bump that autumn. On September 11th, 2023, @iamdavyd posted a Keep It Lemon video that gathered around 440,000 plays and 68,200 likes in nine days1. A viral April 1st, 2023 upload from @ministryofsound, showing a cameraman bumping into @jayjaybrooke1 in public over the Schwing track, hit roughly 226,800 plays and 13,400 likes across the following year1.

By September 20th, 2023, TikTok's #keepitlemon and #keepitlemon๐Ÿ‹ hashtags had racked up more than 121.1 million and 515.5 million views respectively1. Alongside the trend, Urban Dictionary submissions started defining the phrase, with entries ranging from a slang way of calling something 'cushty' to jokier or cruder readings2.

How to Use This Meme

A typical Keep It Lemon TikTok is short, shot in a British setting like a bedroom, pub or street, and set to 'Give Me All Your Love' by Schwing1. Creators often lip-sync or mime the catchphrase, do the charva one-finger point and wear stereotypical charva gear like a Nike tracksuit, Stone Island jumper or bucket hat1. Captions typically include the phrase itself plus one or more lemon emojis, sometimes riffed into variants like 'keeping it lemon on a tuesday๐Ÿ‹๐Ÿ‹๐Ÿ‹'1.

Frequently Asked Questions