Khloe Kardashian's New Face — Close-up of Khloe Kardashian's altered face with lighter skin, contouring and highlighted makeup

Khloe Kardashian's New Face

2020viral eventdeclining

Published November 13, 2026

Khloe Kardashian's New Face refers to a May 2020 Instagram carousel in which the reality star looked so different from earlier photos that Twitter users accused her of heavy Photoshop or extensive plastic surgery. By late May, side-by-side comparison tweets reached millions of impressions, and Insider and The Daily Dot covered the online reaction.

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Overview

Posts in this genre stack two or more photos of Kardashian from different years to argue her face looks nothing like it used to1. Jokes lean on the claim that the May 22nd, 2020 Instagram carousel was either Photoshopped beyond recognition or fresh evidence of plastic surgery2. A parallel strand of jokes compared her new look to her close friend Malika Haqq, with viral tweets asking whether Khloe had taken Haqq's face entirely4.

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Tone across the format is mocking rather than sympathetic, with captions suggesting she would lose her own lookalike contest5. Insider and The Daily Dot both documented the back and forth as it was happening, giving the comparison tweets secondary reach outside social feeds26.

Origin & Background

Platform
Instagram (source photos) / Twitter (viral spread)
Date
2020

On May 22nd, 2020, Khloe Kardashian uploaded an Instagram carousel captioned 'location: under bitches skiiiinnnnn 💋,' which drew over 5.2 million likes within four days1. Viewers said her features and skin tone looked drastically unlike her appearances from earlier years, triggering comparison threads on Twitter the same day2. The earliest viral comparison post came from @DoggoneLoverr_, who grouped yearly photos of Kardashian to make the point visually3.

How It Spread

@DoggoneLoverr_ tweeted the comparison grid on May 22nd with the caption 'Khloe Kardashian be looking like a different person every year,' and it reached over 21,300 likes and 5,700 retweets within four days3. The next day, @ludachrist0pher joked that if Khloe entered a Khloe Kardashian lookalike contest, 'I'm not sure she'd even be in the top 10,' earning over 11,700 likes in three days5. By May 22nd, her name was trending enough that an r/OutOfTheLoop thread asked for an explainer7.

On May 23rd, @richierich3104 posted a reaction GIF to the caption 'Has anyone checked in on Malika. What if Khloe literally took her face,' referencing Malika Haqq9. That same day, Redditor Katie_rose961 opened a long rant about the carousel on r/Kardashians8. Insider's May 22nd write-up collected fan reactions2, and The Daily Dot followed with its own column on the discourse6.

Timeline

2020-05-22

Khloe Kardashian posts the Instagram carousel captioned 'location: under bitches skiiiinnnnn 💋,' which draws 5.2 million likes in four days[1].

2020-05-22

@DoggoneLoverr_ tweets a year-by-year photo grid of Kardashian; the post hits 21,300 likes[3].

2020-05-22

An r/OutOfTheLoop thread asks for an explainer as her name trends[7].

2020-05-22

Insider publishes a round-up of fan reactions[2].

2020-05-23

@ludachrist0pher tweets the lookalike contest joke, reaching 11,700 likes[5].

2020-05-23

@richierich3104 posts the Malika Haqq face swap GIF[9].

2020-05-23

Redditor Katie_rose961 opens a rant thread on r/Kardashians[8].

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