Man in blue shirt and glasses with headset microphone on dark stage, known as Mr. Caffeine

Mr. Caffeine

2011catchphrase / viral videoclassic

Published October 19, 2026

During Ubisoft's E3 2011 press conference on June 6, 2011, hired pitchman Aaron Priceman performed as Mr. Caffeine and mimicked a time machine sound by saying 'doodly doodly doop' before each retro-themed franchise video. Audience silence, repeated mispronunciations of Tom Clancy as 'Tom Cuh-lancy,' and a flubbed delivery made him a target by nightfall, when YouTube users began uploading metal, Sparta and YouTube Poop remixes of the flashback bit.

press conference memes gaming cringe memes youtube poop memes early 2010s memes

Overview

Priceman's bit revolved around a running gag where he introduced each retro-styled Ubisoft video with a flashback effect, waving his hand and vocalizing 'doodly doodly doop' to sell a time-travel joke1. Writers compared the sound to the 'diddly-doot' flashback cue from the 1992 comedy Wayne's World, suggesting he was reaching for a familiar reference but missing the delivery4. His other on-stage material included a 'poop on your toothpaste' aside, dick-joke asides, an 'absolutely epic fail right here, yikes' line, and multiple mispronunciations of Tom Clancy as 'Tom Cuh-lancy'4.

Clips typically isolate one Priceman moment, usually the 'doodly doodly doop' hand gesture or the 'epic fail' line, then loop it, pitch-shift it, or score it to music. Metal covers, Sparta remixes and YouTube Poop edits appeared the same day as the broadcast3, and gaming blogs recirculated the clip whenever E3 host duties returned to discussion6.

Origin & Background

Platform
E3 2011 live broadcast / YouTube (viral spread)
Key People
Aaron Priceman
Date
2011

Ubisoft's 25th anniversary press conference ran on June 6, 2011, during E3 week in Los Angeles, with a block of videos imagining current Ubisoft franchises as if produced 25 years earlier4. Priceman, a professional pitchman who performs under the stage name Mr. Caffeine, was hired to host that block and preface each clip with the 'doodly doodly doop' flashback vocalization1. The full presentation was uploaded to YouTube the same day, where viewers caught the awkward timing, the mispronunciations and the dick jokes alongside the actual Ubisoft announcements1.

How It Spread

Backlash began within hours of the webcast. Giant Bomb's forums opened an 'I hate Mr. Caffeine' thread the night of the broadcast2, and GamesAbyss ran a lowlights post singling out Priceman's dick jokes next to Jack Tretton's necktie5. Game Set Watch asked 'What the hell is Mr. Caffeine's problem?' in a June 2011 piece that catalogued his flubs6, and IGN cut together an analysis segment on YouTube focused on the awkwardness of the hosting8.

By the end of that week, Halolz had featured SbeastMusic's metal remix of the 'doodly doodly doop' clip on June 10, 20113. YouTube filled with Sparta remixes and a YouTube Poop 'Insane Edition' edit, and the FunnyJunk video blog mirrored a 'DOODELY Mr Caffeine' remix for its users4. In the lead-up to E3 2012, Screw Attack ran a 'things I don't want to see at E3' column naming Mr. Caffeine at the top7, and NeoGAF polling threads about worst E3 moments repeatedly cited his set from the previous year4.

Timeline

2011-06-06

Aaron Priceman hosts Ubisoft's 25th anniversary press conference at E3 2011 as Mr. Caffeine, mimicking a time machine with 'doodly doodly doop' between retro-styled franchise videos[1].

2011-06-06

Giant Bomb forum users open an 'I hate Mr. Caffeine' thread the same evening as the broadcast[2].

2011-06-10

Halolz features SbeastMusic's metal remix of the 'doodly doodly doop' clip[3].

2011-06

Game Set Watch publishes 'What the Hell Is Mr. Caffeine's Problem?' cataloguing his flubs and dick jokes[6].

2012

Previewing E3 2012, Screw Attack and other gaming outlets list Mr. Caffeine among things they do not want to see return to the conference stage[7].

Frequently Asked Questions