Three animated Ongezellig characters with orange, black, and blonde hair sitting together at a table with a laptop and books

Ongezellig

2018web animationsemi-active

Published October 26, 2026

Ongezellig is a Dutch web animation about three adopted sisters, Maya, Coco, and Mymy, from one-person studio Studio Massa, whose pilot rolled out in parts on YouTube starting July 20181. A 4chan fandom latched onto the series almost instantly, and by 2023 soyjak edits of the characters were being uploaded to YouTube as their own creative subgenre5.

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Overview

Maya, the show's anxious lead, scrambles to finish a history class presentation with her adopted sisters Coco and Mymy1. In Dutch, 'ongezellig' roughly translates to 'uninviting' or 'uncomfortable,' the direct inversion of 'gezellig,' an untranslatable Dutch word for cozy social warmth. Studio Massa, a solo animator working out of the Netherlands, released the pilot in several parts on YouTube rather than as a single film1.

Fan output centers on reaction edits of the three sisters, often remixed into soyjak-style compositions associated with 4chan and the Soyjak Party ecosystem5. Fanart lives on a dedicated image board called Ongezellig Booru, which hosts user-submitted drawings of Maya, Coco, and Mymy4. An Urban Dictionary definition praises the show as 'the gem that saved the party' among soyjak fans6.

Origin & Background

Platform
YouTube (source) / 4chan (viral spread)
Creator
Studio Massa
Date
2018

Dutch animator Studio Massa uploaded 'deel 1' (part 1) of the Ongezellig pilot to YouTube on July 20, 20181. Additional parts rolled out over the next four years, with the final installment arriving on October 9, 20221.

On February 6, 2024, Studio Massa announced the end of the project on his petje.af fundraising page, citing burnout from juggling a demanding day job with labor-intensive animation work, plus multiple failed pitch attempts to secure further funding (translated from Dutch)2.

How It Spread

The fandom took root almost immediately on 4chan's /qa/ board, where a single prolific poster ran daily Ongezellig threads for years, a routine many fans credit with the show's visibility on the site3. An early /co/ thread from July 23, 2018 contained the first known link to Ongezellig Booru, the fan-art archive hosting user submissions4. Three days later, on July 26, 2018, Ongezellig surfaced on /pol/ with an anonymous user attaching the caption, '>tfw no dutch nationalist gf.'

A Soyjak Wiki page for the show went up on February 6, 2022, and its Ongezellig article eventually ranked as the site's most visited page after the homepage. YouTuber 'Soyjak Party Video Archive' uploaded a schizo-style Ongezellig edit on June 23, 2023, one of many derivatives flowing out of that community5.

Beyond the Western internet, Studio Massa noted in his shutdown post that Ongezellig had found a surprise audience in Russia, drawing more than 200,000 viewers from a country where sanctions blocked petje.af from collecting any ruble (translated from Dutch)2.

Timeline

2018-07-20

Studio Massa uploads part 1 ('deel 1') of the Ongezellig pilot to YouTube.

2018-07-23

A 4chan /co/ thread includes the first known link to Ongezellig Booru, the fan-art archive.

2018-07-26

Ongezellig surfaces on 4chan's /pol/ with the caption '>tfw no dutch nationalist gf'.

2019-07-20

Part 1 is re-uploaded alongside part 2 one year after the original post.

2022-02-06

A Soyjak Wiki page for Ongezellig is created, later growing into the site's top article after the homepage.

2022-10-09

Studio Massa releases the final part of the Ongezellig pilot on YouTube.

2023-06-23

YouTuber 'Soyjak Party Video Archive' posts a schizo-style Ongezellig edit.

2024-02-06

Studio Massa announces the end of the project on petje.af, citing burnout and failed pitches.

How to Use This Meme

Typical Ongezellig posts recut screencaps of Maya, Coco, or Mymy as reaction images, often layered with soyjak faces or edited in the schizo-style aesthetic common to Soyjak Party uploads. A common convention is to post the sisters as expressive stand-ins for anxiety, awkwardness, or online drama, matching the show's title meaning of 'uncomfortable.' Dedicated fanart lives on Ongezellig Booru4.

Frequently Asked Questions