P1ZZ4 GUY — Four-panel Spider-Man Homecoming scene with bystander reacting to superhero fight

P1ZZ4 GUY

2007exploitable videoclassic

Published October 17, 2026

In Spider-Man 2 (2004), Donnell Rawlings plays a street onlooker who sees Peter Parker leap off in costume and yells 'WHOA! He stole that guy's PIZZA!' YTMND user BTape clipped the moment in January 2007, and within months more than 300 l33tspeak-titled parody sites turned the soundbite into one of the site's defining 2007 fads.

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Overview

P1ZZ4 GUY sites follow a loose YTMND template: Rawlings' confused shout loops over a still image from the film, often with his face edited into other movie and TV scenes1. Titles and descriptions appear in l33tspeak, so a tagline like 'That pizza is for display purposes only, sir' reads as 'TH4T P1ZZ4 1S F0R D1SPL4Y PURP0S3S 0NLY S1R' on the sites2.

Rawlings' original line comes from Sam Raimi's 2004 film1, but many derivatives move it out of Spider-Man and into other franchises. Parody sites recast the pizza theft inside other movies, with titles like 'P1ZZ4 GUY B3G1N5' (Batman Begins) and '5ET PH453R5 2 P1ZZ4' (Star Trek)2. The joke rarely needs a setup, since viewers who know the Spider-Man 2 scene can hear the audio and recognize the punchline.

Origin & Background

Platform
YTMND
Creator
BTape
Date
2007

The scene comes from Sam Raimi's Spider-Man 2 (2004), where Peter Parker, late with a pizza delivery, ducks into a side alley to change into his Spider-Man suit. Comedian Donnell Rawlings plays the bystander who watches Spider-Man leap away with the pizza boxes and yells 'WHOA! He stole that guy's PIZZA!'1.

YTMND user BTape uploaded the first P1ZZ4 GUY site in January 2007, isolating the Rawlings soundbite into a looping clip with a l33tspeak title3. Later copies retained the same l33tspeak format in their titles and descriptions2.

How It Spread

P1ZZ4 GUY expanded to more than 300 derivative YTMND pages after BTape's original, with site titles like 'P1ZZ4 Delivery' and 'What is P1ZZ4?!' documenting the collection's growth2. YTMND user sark76 donated $17.18 to one of the top-viewed sites, a visible endorsement that boosted its ranking3.

Parody authors reworked the clip through other franchises, producing titles like 'A5H F41L5 T0 D3L1V3R TH3 P1ZZ4' for a Pokemon version and 'H1S P1ZZ4 L1V3S 0N' for a Star Wars variant2. The YouTube upload of the original scene, titled 'P1ZZ4 GUY feat. Donnell Rawlings, Spider-Man and Domino's Pizza Guy,' is still viewable on the platform under that name1.

Timeline

2004-06-30

Spider-Man 2 opens in theaters, including the alley scene where Donnell Rawlings yells 'He stole that guy's PIZZA!' at Spider-Man.

2007-01

YTMND user BTape uploads the first P1ZZ4 GUY site, isolating the Rawlings soundbite as a looping clip.

2007

Over 300 derivative P1ZZ4 GUY sites appear on YTMND, most with l33tspeak titles.

2007

YTMND user sark76 donates $17.18 to a top-viewed P1ZZ4 GUY site, boosting its visibility.

How to Use This Meme

YTMND creators typically take the Rawlings 'He stole that guy's PIZZA!' line and loop it against an image from another film or show, giving the site a l33tspeak title and description. Common examples use the original Spider-Man still, or edit Rawlings' face into a different scene for the visual gag.

Frequently Asked Questions