Pink Wojak

2017reaction imageclassic

Published September 22, 2026

Pink Wojak, also known as /biz/ Wojak, is a pink-tinted variation of the Wojak character, usually shown with bleeding eyes or a screaming mouth, that took hold on 4chan's /biz/ board in mid-20172. Anonymous posters used it to caption their own crypto losses, and it grew into shorthand for wrecked investors through the 2017 crypto bull run.

Overview

The Wojak character predates Pink Wojak by years, circulating as a bald, mournful MS Paint bust across 4chan and Polish imageboards before spawning color-coded variants3. Pink Wojak sits on the losing-trader branch of that family: pink-tinted, heavily distorted, with common variants including warped screaming faces, red streaks under the eyes, and packs of clones riding rollercoasters next to Bitcoin price charts2.

Tone sits between self-pity and gallows humor. On /biz/, threads pair the image with margin calls, missed exits, and altcoin rugs, letting the face do the emotional work while the text lists the damage2. The character is a stand-in for the poster rather than a mascot, so the same edits get reused with different captions across countless threads.

Origin & Background

Platform
4chan /biz/
Date
2017

The earliest documented Pink Wojak post appeared on June 15, 2017, when an anonymous user submitted a /biz/ thread about a crash in the price of ether, paired with a warped Pink Wojak screaming2. The base Wojak had already circulated anonymously across 4chan and other imageboards for years, and the pink recolor was one of many derivatives that stuck1. Because /biz/ posts are anonymous and largely unarchived by 4chan itself, the artist behind the first Pink Wojak edit is not confirmed, and the format is best treated as a product of the board rather than any single author.

How It Spread

Frequently Asked Questions