Pink Wojak
Published September 22, 2026
Pink Wojak, also known as /biz/ Wojak, is a pink-tinted variation of the Wojak character, usually shown with bleeding eyes or a screaming mouth, that took hold on 4chan's /biz/ board in mid-20172. Anonymous posters used it to caption their own crypto losses, and it grew into shorthand for wrecked investors through the 2017 crypto bull run.
Overview
The Wojak character predates Pink Wojak by years, circulating as a bald, mournful MS Paint bust across 4chan and Polish imageboards before spawning color-coded variants3. Pink Wojak sits on the losing-trader branch of that family: pink-tinted, heavily distorted, with common variants including warped screaming faces, red streaks under the eyes, and packs of clones riding rollercoasters next to Bitcoin price charts2.
Tone sits between self-pity and gallows humor. On /biz/, threads pair the image with margin calls, missed exits, and altcoin rugs, letting the face do the emotional work while the text lists the damage2. The character is a stand-in for the poster rather than a mascot, so the same edits get reused with different captions across countless threads.