What is Rosalía Chewing Gum?

It's a viral 2022 phone-shot clip of Rosalía walking across the stage with a blank stare while loudly chewing gum during 'Bizcochito' on her Motomami World Tour.

Where did Rosalía Chewing Gum come from?

Twitter user latatarosalia posted the clip on July 9th, 2022, and it hit roughly 13.2 million video views within four days.

What does Rosalía Chewing Gum mean?

Online, the clip is used as a reaction video for unbothered, defiant or 'too cool to care' energy, with Spanish captions often framing it as a back-of-the-class 'repetidora' joke.

How do you use Rosalía Chewing Gum?

Early tweets paired it with reaction-style captions, and by late July 2022 TikTokers were acting it out on camera as the 'Rosalía Challenge,' copying her stance, pout and chewing.

Is Rosalía Chewing Gum still popular?

The challenge peaked in July and August 2022 with uploads like @samkhfit's 8.8 million-play 'Indian mom' video and still gets referenced as a classic Motomami-era moment.

Rosalía Chewing Gum

2022viral videoclassic

Published October 9, 2026

Rosalía Chewing Gum is a viral clip of the Spanish singer strutting across the stage mid-chew while performing 'Bizcochito' at a 2022 concert. After Twitter user latatarosalia posted the footage on July 9th, 2022, the deadpan stare racked up millions of views and spawned the TikTok 'Rosalía Challenge,' where fans mimic her blank gum-chewing swagger.

concert memes celebrity reaction memes spanish origin memes challenge memes facial expression memes

Overview

Rosalía Chewing Gum is a short concert clip from the Motomami World Tour where Rosalía walks across the stage with a flat, unbothered stare while loudly chomping gum to the opening of 'Bizcochito'1. The pairing of her expressionless face, the exaggerated jaw motion and the song's clipped reggaeton beat gave the clip an uncanny, almost cartoonish rhythm that made it endlessly captionable3.

Early Twitter captions treated the video like a reaction GIF, swapping in jokes about everything from 'yassified' Jesus to classroom gum-chewing troublemakers2 4. Spanish-speaking users were especially active, with the format often framed as a punchline about defiant students or back-of-the-class energy, keeping the humor close to its native audience even as English captions pulled it wider4. Later, the clip migrated to TikTok, where creators stopped captioning the video and started acting it out instead, mimicking Rosalía's stance, pout and stare on camera7 5.

Gallery

Origin & Background

Platform

Twitter (origin) / TikTok (viral spread)

Creator

latatarosalia

Date

2022

On July 9th, 2022, Twitter user latatarosalia posted the clip of Rosalía strutting on stage mid-chew during 'Bizcochito,' with the Spanish caption 'lo que la quiero' (translated from Spanish: 'how I love her')1. The tweet pulled roughly 13.2 million video views in four days, which is where the meme's reference footage comes from5.

The performance itself was part of Rosalía's Motomami World Tour, promoting her 2022 album 'Motomami,' but the fan-shot phone video, not any official clip, became the version that spread5. Hours after latatarosalia's post, Twitter user Torikellysweave quote-worthy caption 'She's looks like a yassified version of Jesus' hit roughly 18,800 likes and pushed the clip past Rosalía's own fandom2.

How It Spread

The clip went wide on Twitter within 48 hours of the original post. On July 11th, 2022, user helloryry captioned it 'this sounds like music that plays when a cartoon rat is scurrying around,' racking up around 54,900 likes in three days and giving English-speaking users a shareable framing3. The same day, Spanish user BellesRaul posted a classroom-themed caption about 'la repetidora' (translated from Spanish: 'the student repeating the grade'), earning roughly 44,100 likes and locking in the back-of-the-class joke that followed the video around4 5.

TikTok picked it up almost immediately. TikToker rosa.mamiii's July 10th, 2022 upload of Rosalía chewing on stage pulled about 12.8 million plays and 1.5 million likes in four days5. By late July, the format shifted from captioned reposts into the Rosalía Challenge, where users recreated her chewing stance on camera. On July 21st, 2022, TikToker @vicmram's lip-sync version drew over 5 million plays, and in August, creator @samkhfit's 'doing the Rosalía Challenge on my Indian mom' video pushed past 8.8 million plays and 1 million likes in under a week5.

Side trends branched off from there. In August 2022, TikToker @sofi.lesta posted a video doing the chewing stare at a cow, which the Know Your Meme entry logs at around 22 million views in two days, and copycat clips with cows mouthing along to 'Bizcochito' followed5. Horror and cosplay riffs showed up too, including an @twistedpennywise upload on August 14th, 2022 of a Pennywise-styled chewer that hit over 1.8 million plays and 500,000 likes5.

Timeline

2022-07-09

Twitter user latatarosalia posts the 'Bizcochito' chewing clip with the caption 'lo que la quiero,' racking up roughly 13.2 million views.

2022-07-09

Torikellysweave's 'yassified version of Jesus' quote gets around 18,800 likes, pushing the clip beyond Rosalía fan circles.

2022-07-10

TikToker rosa.mamiii uploads a chewing-gum clip that reaches 12.8 million plays in four days.

2022-07-11

Twitter captions in English (helloryry's cartoon-rat joke) and Spanish (BellesRaul's 'la repetidora') push the clip into separate meme lanes.

2022-07-21

TikToker @vicmram posts an early recreation of the chewing stance, kicking off the Rosalía Challenge.

2022-08-08

TikToker @sofi.lesta's chewing-stare-at-a-cow video reportedly pulls 22 million views in two days per KYM.

2022-08-24

@samkhfit's 'Rosalía Challenge on my Indian mom' video crosses 8.8 million plays, cementing the family-reaction version of the trend.

Rosalía Chewing Gum

Overview

Gallery

Origin & Background

How It Spread

Frequently Asked Questions

References (8)