What is Supply Chain?

Supply Chain is an exploitable image format based on a Michael de Adder cartoon of three trucks labeled "fascism," with meme edits swapping the trailer text for satire or parody.

Where did Supply Chain come from?

It came from a political cartoon de Adder posted on Twitter on January 28, 2022 about the Canadian Freedom Convoy, which was quickly turned into an edit template on Twitter and 4chan.

What does Supply Chain mean?

As a meme, Supply Chain is just the nickname for the three-trucks template; the joke is in whatever labels an editor puts on the trailers, often used to flip de Adder's original anti-convoy framing.

How do you use Supply Chain?

Take the base cartoon and replace "fascism" on each of the three trailers with your own labels, keeping the same layout so the swap reads clearly as an object-labeling edit.

Is Supply Chain still popular?

It settled in as a reusable 4chan /pol/ exploitable after its January 2022 run rather than staying viral on Twitter, with the bulk of surviving examples coming out of that board.

Supply Chain

2022exploitable imageclassic

Published November 3, 2026

Supply Chain is an exploitable image format built from a Michael de Adder political cartoon showing semi-trucks labeled "fascism" on a highway, drawn in response to the Canadian Freedom Convoy in late January 2022. Within a day the picture was being ratioed on Twitter, and 4chan posters turned it into a template by editing the truck labels to flip the original message, with the Sneed n Feed version by @DerEwigeSerbe landing on January 29, 2022.

exploitable templates object labeling 4chan memes political satire memes backfire memes

Overview

Supply Chain works as a straightforward object-labeling template. Editors keep de Adder's drawing of three trucks on a highway and swap the word on the trailers to point the cartoon at something other than the Freedom Convoy, often inverting the artist's politics or riffing on inside jokes from /pol/ threads1 2. Captions on the trucks range from political targets to copypasta references like Sneed n Feed, with the humor leaning on how literally the trucks look like they are delivering whatever word is written on them2.

Most circulating versions came out of 4chan rather than mainstream platforms, which gave the format a scrappier, text-heavy feel compared to a typical Twitter edit3. A single thread on /pol/ produced several variants side by side as anons tested different labels on the same base image4. Because the source cartoon is already a labeled diagram, no extra formatting work is needed, which is part of why the edits spread so fast after the template was dropped.

Gallery

Origin & Background

Platform

Twitter (cartoon) / 4chan (viral spread)

Creator

Michael de Adder; meme edits by anonymous Twitter and 4chan users

Date

2022

Catalyst: on January 28, 2022, Canadian editorial cartoonist Michael de Adder posted the base image to his Twitter account @deAdder, captioning it in reference to the Freedom Convoy protests then forming in Canada; the cartoon picked up more than 5,500 likes in two days1. The drawing shows three semi-trucks on a highway with "fascism" written across their trailers, framing the convoy as a vehicle for authoritarianism3.

Earliest known meme edit: on January 29, 2022, Twitter user @DerEwigeSerbe posted a version that replaced the trailer text with references to the Sneed n Feed meme, earning around 5,300 likes within two days2. StoneToss also responded with his own cartoon about worker protest rights, which helped push the original image into ratio territory and set up the back-and-forth that produced the first wave of edits3.

How It Spread

Momentum built on Twitter within hours of de Adder's post, with StoneToss's counter-cartoon helping drag the original into a ratio and other users piling on with text swaps3. The @DerEwigeSerbe Sneed n Feed edit on January 29, 2022 was one of the earliest widely shared remixes and acted as a proof of concept for turning the trucks into a general-purpose object-labeling template2.

On the same day as the original cartoon, a usable template was dropped into a Canadian Freedom Convoy General thread on 4chan's /pol/ board, which is where the bulk of later edits came from4. Multiple variants appeared inside that single thread as anons tried different label combinations on the three trailers3. From there, Supply Chain settled in as a reusable exploitable rather than a one-off reaction to the convoy, cited on KYM as a format with the majority of examples coming from 4chan3.

Timeline

2022-01-28

Michael de Adder posts the original "fascism" trucks cartoon to Twitter in response to the Canadian Freedom Convoy[1].

2022-01-28

A clean template of the cartoon is posted to a Freedom Convoy General thread on 4chan's /pol/ board[4].

2022-01-29

Twitter user @DerEwigeSerbe posts a Sneed n Feed edit of the cartoon that reaches around 5,300 likes in two days[2].

2022-01-30

The original de Adder tweet passes 5,500 likes while being ratioed by remixers and critics[1].

How to Use This Meme

Grab the base cartoon, then replace the word on each of the three trailers with whatever label fits the joke. Common convention is to keep the "fascism" layout and font so the swap reads instantly, and to pick targets that invert or mock the original cartoon's politics. Edits typically include three related labels across the trucks rather than one word repeated.