
That's Why He's The GOAT
Published October 27, 2026
That's Why He's The GOAT, also known as That's Why He's The MVP, is a viral YouTube clip from December 2018 of a Black man shouting that an unseen friend is 'the MVP' and 'the GOAT,' shaking so hard his voice cracks on the final word1. The video sat quietly for about two years before TikTokers began cutting it into reaction edits. By mid-2022 the clip was powering the City Boy trend and the 'Ranking Every X' format on TikTok3.
Overview
That's Why He's The GOAT works entirely on the man's physical reaction. He starts seated, then jolts upright and shakes with each shouted word, with a Snapchat caption reading 'Is this man okay??💀💀💀' plastered across the top of the frame1. Editors cut the moment his voice cracks on 'the GOAT' as a punchline, placing it after footage of an athlete, musician or fictional character the poster wants to crown greatest of all time3.
Because the audio alone works as a hype payoff, creators splice it alongside sports highlights, anime scenes and 'ranking every' countdowns where the number-one slot gets the reaction instead of commentary5. The embedded Snapchat banner usually stays visible, giving edits a signature look that TikTok users spot immediately in a scroll.
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Origin & Background
How It Spread
Timeline
How to Use This Meme
The common convention is to cut from a buildup, a sports highlight, a boss transformation, a character reveal, into the clip at the exact beat the man shouts 'the GOAT,' using it as the stinger3. Posters often leave the Snapchat 'Is this man okay??' banner intact as a visual signature, and some crop tight on his face to amplify the shake1.
Frequently Asked Questions
References (6)
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