Is Thick of It (KSI) still popular in 2026?

Thick of It (KSI) has slowed down from its peak but still gets shared occasionally. Meme trends come and go in waves.

Thick of It (KSI)

Q: What is Thick of It (KSI)?

Thick of It (KSI) a meme format based on KSI's song 'Thick of It' (featuring Trippie Redd), where the track became a meme subject through ironic usage, remixes, and commentary about the song itself and the broader trend of using rap music in unexpected contexts.

Q: Where did Thick of It (KSI) come from?

Thick of It (KSI) originated on TikTok/YouTube around 2024. The song was released as a legitimate music track but quickly adopted by online spaces for ironic meme purposes.

2024music/ironicdeclining

Published March 10, 2026

Also known as: KSI · TOI( · Thick of It (KSI) Meme

A meme format based on KSI's song 'Thick of It' (featuring Trippie Redd), where the track became a meme subject through ironic usage, remixes, and commentary about the song itself and the broader trend of using rap music in unexpected contexts.

viral song memes hip hop memes ironic memes tiktok sound trends

Overview

Thick of It (KSI) is a meme format based on KSI's 2024 song featuring Trippie Redd, where the track became meme material through ironic usage, remixes, and unexpected contextual applications rather than traditional music appreciation.

The song was released as a legitimate music track but quickly adopted by online spaces for ironic meme purposes. This type of ironic adoption is common in contemporary meme culture where media is appreciated for meme potential rather than original intent.

Gallery

Origin & Background

Platform

TikTok/YouTube

Creator

KSI

Date

2024

KSI released 'Thick of It' featuring Trippie Redd in 2024, and the song became meme material through ironic appropriation and remix culture rather than traditional fan appreciation.

How It Spread

The 'Thick of It' meme emerged when TikTok and YouTube communities began using KSI's song in ironic, absurd, or unexpected contexts. Rather than the song being appreciated for its artistic merits, it became meme material through ironic adoption and remix culture.

The meme spread through videos pairing the song with unrelated or absurd content, creating mix-based humor. The track became associated with specific meme formats and ironic uses rather than genuine music appreciation.

However, the meme has declined through 2024 as novelty wore off and online attention shifted. While the song itself may remain popular, the meme specifically has lost momentum.

Platforms

TikTokYouTubeTwitterInstagram

Timeline

2024-Q1

Thick of It released and quickly becomes meme material

2024-Q2

Peak meme usage with extensive ironic applications

2024-Q3

Interest declines as novelty wears off

2024-Q4

Maintains declining status with reduced meme engagement

View on Google Trends

How to Use This Meme

The meme is created by pairing the song with unrelated, absurd, or unexpected video content, creating combo-based humor. The track serves as ironic accompaniment to content where it doesn't logically belong.

Learn the Thick of It (KSI) format by looking at popular examples

Think of a situation or joke that fits the meme perfectly

Create your own version of Thick of It (KSI) using a meme tool or app

Share it where your audience will get the reference

Create Your Own

Cultural Impact

The meme demonstrates how contemporary music can become meme material through ironic adoption. It shows the relationship between music communities and meme culture, where songs are valued for remix and meme potential alongside or instead of musical appreciation.