This Is The Way

2019Catchphrase / reaction memesemi-active

Also known as: THIS IS THE WAY · This Is The Way · TITW · This Is The Way Meme

This Is The Way is a 2019 catchphrase meme from Disney+'s The Mandalorian, where the Mandalorian warriors' mantra became a viral expression of online agreement.

"This Is The Way" is a catchphrase meme from the Disney+ series *The Mandalorian* that took off in November 2019. The phrase, a mantra repeated by Mandalorian warriors, became an instant fan response and general-purpose expression of agreement online. Within hours of Episode 3's premiere, it flooded Reddit and Twitter, spawning object-labeled memes, call-and-response threads, and a real-world greeting among Star Wars fans.

mandalorian memescatchphrase memesstar warscall and response memesreaction memes

Overview

"This Is The Way" is a ritualistic call-and-response phrase used by the Mandalorian people in *The Mandalorian*. On the show, characters say it to affirm shared values and commitment to their creed2. Online, it became shorthand for enthusiastic agreement, endorsement, or approval of any statement or action. The phrase works as a standalone reply, an image macro caption, and a thread-wide chain where dozens of users simply repeat "This is the way" in sequence1.

The phrase debuted on November 22, 2019, when Episode 3 of *The Mandalorian* premiered on Disney+2. In the episode, Din Djarin (the Mandalorian) defies the Imperial remnant to rescue the Child (widely known as "Baby Yoda"). When the other Mandalorians rally to help him escape, one tells him, "This is the way," and he repeats it back1. The scene was the emotional climax of the episode, with the entire Mandalorian covert flying in to provide cover during a firefight3.

Twitter user @dannymears posted what Know Your Meme identifies as the earliest known reference to the phrase shortly after the episode aired, praising the show and closing with "This is the way"2. The series was created by Jon Favreau for Disney+ and stars Pedro Pascal as the title character3.

Origin & Background

Platform
Disney+ (source material), Twitter / Reddit (viral spread)
Key People
Jon Favreau, community-created meme format
Date
2019

The phrase debuted on November 22, 2019, when Episode 3 of *The Mandalorian* premiered on Disney+. In the episode, Din Djarin (the Mandalorian) defies the Imperial remnant to rescue the Child (widely known as "Baby Yoda"). When the other Mandalorians rally to help him escape, one tells him, "This is the way," and he repeats it back. The scene was the emotional climax of the episode, with the entire Mandalorian covert flying in to provide cover during a firefight.

Twitter user @dannymears posted what Know Your Meme identifies as the earliest known reference to the phrase shortly after the episode aired, praising the show and closing with "This is the way". The series was created by Jon Favreau for Disney+ and stars Pedro Pascal as the title character.

How It Spread

The meme spread with remarkable speed. Within minutes of Episode 3's conclusion, fans on Twitter and Reddit began repeating the line. On the same day, Redditor nurvanuh posted a Kevin Hart object-labeled meme about Baby Yoda in a thread titled "This Is The Way" on r/TheMandalorianTV, pulling in over 3,500 upvotes within five days.

Redditor wilharris1982 created a Distracted Boyfriend meme where the boyfriend chooses "This is the way" over the show's other catchphrase, "I have spoken." That post earned more than 7,500 upvotes and 260 comments. The two phrases became rival mantras among the show's fanbase, with viewers debating which one to adopt as their go-to response.

On November 25, 2019, Redditor zavod311 posted a "When Ancestry.com Says" meme featuring the Mandalorian to r/dankmemes, titling the thread "This is the way." It exploded to over 91,000 upvotes and 745 comments in under two days, bringing the phrase to a much wider meme audience beyond Star Wars fans.

Twitter played an equally big role. Users like @HutchTyler, @madmanbran, and @keegokuente shared jokes and remixes within hours of the episode. A popular format involved using the phrase as an answer to real-life questions, like giving someone directions. Call-and-response chains became a signature behavior: if anyone wrote "This is the way," proper etiquette was to reply with the same phrase, stacking dozens of identical replies in a thread.

Platforms

RedditTwitterTikTokDiscordInstagram

Timeline

2019-06

Meme format emerges

2020-01

Gains traction in internet circles

2021-01

Reaches peak popularity

2022-01-01

Brands and companies started using This Is The Way in marketing

2024-01

Current status in meme culture

2025-01-01

This Is The Way is still actively used and shared across platforms

View on Google Trends

How to Use This Meme

The meme is flexible and works in several formats:

1

Call-and-response: Someone posts a statement or action, and you reply with "This is the way." Others pile on with the same reply, creating a chain.

2

Object-labeled memes: Apply the phrase to standard templates like Distracted Boyfriend or Drake, where "This is the way" is the preferred option over something else.

3

Real-life substitution: Use it as an answer to any question, especially when giving directions or explaining a process, for comedic effect.

4

Standalone agreement: Drop it as a one-line reply to express approval, commitment, or solidarity with someone's statement.

Create Your Own

Cultural Impact

"This Is The Way" became one of the defining phrases of late 2019 pop culture. *The Mandalorian* was already a massive hit as Disney+'s flagship launch title, and the phrase gave fans a communal identity marker. Some viewers predicted it would dominate Thanksgiving dinner conversations alongside "I have spoken".

The phrase crossed over from pure fandom into general internet slang, used by people who had never watched the show. Its simplicity made it easy to adopt in any context where someone wanted to express agreement or endorse a course of action. The show itself went on to win Primetime Creative Arts Emmy Awards across all three of its seasons, keeping the Mandalorian brand in public consciousness through 2023.

Fun Facts

The phrase took off so fast that memes were circulating on Twitter within minutes of Episode 3 ending, before any reviews or recaps had been published.

Reddit threads about the phrase frequently devolved into nothing but users replying "This is the way" to each other for dozens of comments.

*The Mandalorian* was the first live-action Star Wars series ever produced. George Lucas had attempted a live-action show called *Underworld* as early as 2009, but it was deemed too expensive.

The show pioneered StageCraft technology, using a 360-degree LED video wall instead of traditional green screens, a technique later adopted by other productions.

Derivatives & Variations

Community variations and adaptations

A variation of This Is The Way

(2019)

Platform-specific versions

A variation of This Is The Way

(2019)

Subculture-specific remixes

A variation of This Is The Way

(2019)

Frequently Asked Questions

This Is The Way

2019Catchphrase / reaction memesemi-active

Also known as: THIS IS THE WAY · This Is The Way · TITW · This Is The Way Meme

This Is The Way is a 2019 catchphrase meme from Disney+'s The Mandalorian, where the Mandalorian warriors' mantra became a viral expression of online agreement.

"This Is The Way" is a catchphrase meme from the Disney+ series *The Mandalorian* that took off in November 2019. The phrase, a mantra repeated by Mandalorian warriors, became an instant fan response and general-purpose expression of agreement online. Within hours of Episode 3's premiere, it flooded Reddit and Twitter, spawning object-labeled memes, call-and-response threads, and a real-world greeting among Star Wars fans.

mandalorian memes catchphrase memes star wars call and response memes reaction memes

Overview

"This Is The Way" is a ritualistic call-and-response phrase used by the Mandalorian people in *The Mandalorian*. On the show, characters say it to affirm shared values and commitment to their creed. Online, it became shorthand for enthusiastic agreement, endorsement, or approval of any statement or action. The phrase works as a standalone reply, an image macro caption, and a thread-wide chain where dozens of users simply repeat "This is the way" in sequence.

The phrase debuted on November 22, 2019, when Episode 3 of *The Mandalorian* premiered on Disney+. In the episode, Din Djarin (the Mandalorian) defies the Imperial remnant to rescue the Child (widely known as "Baby Yoda"). When the other Mandalorians rally to help him escape, one tells him, "This is the way," and he repeats it back. The scene was the emotional climax of the episode, with the entire Mandalorian covert flying in to provide cover during a firefight.

Twitter user @dannymears posted what Know Your Meme identifies as the earliest known reference to the phrase shortly after the episode aired, praising the show and closing with "This is the way". The series was created by Jon Favreau for Disney+ and stars Pedro Pascal as the title character.

Origin & Background

Platform
Disney+ (source material), Twitter / Reddit (viral spread)
Key People
Jon Favreau, community-created meme format
Date
2019

The phrase debuted on November 22, 2019, when Episode 3 of *The Mandalorian* premiered on Disney+. In the episode, Din Djarin (the Mandalorian) defies the Imperial remnant to rescue the Child (widely known as "Baby Yoda"). When the other Mandalorians rally to help him escape, one tells him, "This is the way," and he repeats it back. The scene was the emotional climax of the episode, with the entire Mandalorian covert flying in to provide cover during a firefight.

Twitter user @dannymears posted what Know Your Meme identifies as the earliest known reference to the phrase shortly after the episode aired, praising the show and closing with "This is the way". The series was created by Jon Favreau for Disney+ and stars Pedro Pascal as the title character.

How It Spread

The meme spread with remarkable speed. Within minutes of Episode 3's conclusion, fans on Twitter and Reddit began repeating the line. On the same day, Redditor nurvanuh posted a Kevin Hart object-labeled meme about Baby Yoda in a thread titled "This Is The Way" on r/TheMandalorianTV, pulling in over 3,500 upvotes within five days.

Redditor wilharris1982 created a Distracted Boyfriend meme where the boyfriend chooses "This is the way" over the show's other catchphrase, "I have spoken." That post earned more than 7,500 upvotes and 260 comments. The two phrases became rival mantras among the show's fanbase, with viewers debating which one to adopt as their go-to response.

On November 25, 2019, Redditor zavod311 posted a "When Ancestry.com Says" meme featuring the Mandalorian to r/dankmemes, titling the thread "This is the way." It exploded to over 91,000 upvotes and 745 comments in under two days, bringing the phrase to a much wider meme audience beyond Star Wars fans.

Twitter played an equally big role. Users like @HutchTyler, @madmanbran, and @keegokuente shared jokes and remixes within hours of the episode. A popular format involved using the phrase as an answer to real-life questions, like giving someone directions. Call-and-response chains became a signature behavior: if anyone wrote "This is the way," proper etiquette was to reply with the same phrase, stacking dozens of identical replies in a thread.

Platforms

RedditTwitterTikTokDiscordInstagram

Timeline

2019-06

Meme format emerges

2020-01

Gains traction in internet circles

2021-01

Reaches peak popularity

2022-01-01

Brands and companies started using This Is The Way in marketing

2024-01

Current status in meme culture

2025-01-01

This Is The Way is still actively used and shared across platforms

View on Google Trends

How to Use This Meme

The meme is flexible and works in several formats:

1

Call-and-response: Someone posts a statement or action, and you reply with "This is the way." Others pile on with the same reply, creating a chain.

2

Object-labeled memes: Apply the phrase to standard templates like Distracted Boyfriend or Drake, where "This is the way" is the preferred option over something else.

3

Real-life substitution: Use it as an answer to any question, especially when giving directions or explaining a process, for comedic effect.

4

Standalone agreement: Drop it as a one-line reply to express approval, commitment, or solidarity with someone's statement.

Create Your Own

Cultural Impact

"This Is The Way" became one of the defining phrases of late 2019 pop culture. *The Mandalorian* was already a massive hit as Disney+'s flagship launch title, and the phrase gave fans a communal identity marker. Some viewers predicted it would dominate Thanksgiving dinner conversations alongside "I have spoken".

The phrase crossed over from pure fandom into general internet slang, used by people who had never watched the show. Its simplicity made it easy to adopt in any context where someone wanted to express agreement or endorse a course of action. The show itself went on to win Primetime Creative Arts Emmy Awards across all three of its seasons, keeping the Mandalorian brand in public consciousness through 2023.

Fun Facts

The phrase took off so fast that memes were circulating on Twitter within minutes of Episode 3 ending, before any reviews or recaps had been published.

Reddit threads about the phrase frequently devolved into nothing but users replying "This is the way" to each other for dozens of comments.

*The Mandalorian* was the first live-action Star Wars series ever produced. George Lucas had attempted a live-action show called *Underworld* as early as 2009, but it was deemed too expensive.

The show pioneered StageCraft technology, using a 360-degree LED video wall instead of traditional green screens, a technique later adopted by other productions.

Derivatives & Variations

Community variations and adaptations

A variation of This Is The Way

(2019)

Platform-specific versions

A variation of This Is The Way

(2019)

Subculture-specific remixes

A variation of This Is The Way

(2019)

Frequently Asked Questions