What is X Has Officially Cut Ties with Kanye West?

It is a Twitter parody template in which users write mock corporate statements claiming that a fictional or obscure brand has ended its business relationship with Kanye West.

Where did X Has Officially Cut Ties with Kanye West come from?

The format started in late October 2022 after real brands like Balenciaga, Adidas and Def Jam cut ties with West over his antisemitic comments, with @SimpNeelix posting the earliest known parody on October 24th, 2022, about Gringotts Bank.

What does X Has Officially Cut Ties with Kanye West mean?

The joke mocks the string of real corporate severances by applying the same stiff press-release language to companies that never had a tie to West, like fictional banks or regional food chains.

How do you use X Has Officially Cut Ties with Kanye West?

Users typically write a deadpan statement in a company's voice ending its relationship with West, picking a brand with no plausible business link to him for comic effect.

Is X Has Officially Cut Ties with Kanye West still popular?

The format is tied to the October 2022 news cycle around West's business losses, with the most-shared examples all posted within days of the Adidas announcement.

X Has Officially Cut Ties with Kanye West

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Published October 24, 2026

After brands like Adidas and Balenciaga publicly severed their partnerships with Kanye West over his antisemitic comments in October 2022, Twitter users posted parody statements claiming fictional or obscure companies had also cut ties with him. Starting with an October 24th joke about Gringotts Bank from Harry Potter, the format spread into tweets about Mexican food chains and regional retailers like La Michoacana and Humberto Vidal1.

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Overview

Posts in this format mimic the stiff press-release wording that real brands used when announcing their split from Kanye West, applied to companies with no plausible connection to the rapper3. A typical post reads as a straight-faced corporate statement from a fictional business such as Gringotts Bank, the Mexican food chain La Michoacana, or the Puerto Rican shoe retailer Humberto Vidal, each announcing that it will no longer work with Ye1 2.

Most of the humor sits in the gap between the serious register of the announcement and the absurdity of the brand chosen, since many targets never had any business tie to West to begin with. The joke runs parallel to Andrew Tate Has Been Banned From X, an earlier parody template where users claimed Tate had been banned from platforms he had never used3.

Gallery

Origin & Background

Platform

Twitter

Creator

@SimpNeelix

Date

2022

Balenciaga and Vogue publicly ended their work with Kanye West on October 21st, 2022, after his string of antisemitic remarks and his public use of White Lives Matter imagery. Creative Artists Agency, Def Jam and his own label G.O.O.D. Music distanced themselves in the days that followed, and Adidas announced the end of its Yeezy partnership on October 25th, 20223.

Twitter user @SimpNeelix posted the earliest known parody on October 24th, 2022, claiming that Gringotts Bank, the wizarding bank from the Harry Potter series, had cut ties with West. The tweet gained more than 1,000 retweets and 9,700 likes within three days1.

How It Spread

@Fer06_ posted a widely shared variant on October 26th, 2022, announcing that the Mexican food chain La Michoacana had cut ties with Kanye West. The tweet collected over 5,400 retweets and 38,000 likes inside a day2.

Later that same day, Twitter user @G0thCrocs claimed that Puerto Rican shoe retailer Humberto Vidal had ended its relationship with West, with the post reaching more than 750 retweets and 3,000 likes in the same window4. Follow-up tweets targeted other fictional banks, local eateries and small retailers, each styled as another addition to the real list of corporate severances.

Timeline

2022-10-21

Balenciaga and Vogue announced they would no longer work with Kanye West over his antisemitic comments.

2022-10-24

@SimpNeelix posted the earliest known parody, claiming Gringotts Bank had cut ties with West.

2022-10-25

Adidas announced the end of its Yeezy partnership with Kanye West.

2022-10-26

@Fer06_ posted the La Michoacana parody, which gained over 5,400 retweets and 38,000 likes in a day.

2022-10-26

@G0thCrocs posted a parody about Puerto Rican shoe retailer Humberto Vidal cutting ties with West.

How to Use This Meme

Users typically write a short, deadpan statement in the voice of a company's public-relations team announcing that the firm has ended its relationship with Kanye West over his recent conduct. The humor relies on picking a brand with no plausible business link to West, often a fictional entity from pop culture or an unrelated small or regional business1 2.