Angry Birds
Published August 15, 2026
Angry Birds is a mobile puzzle game from Finnish studio Rovio Mobile, first released for iOS in December 2009, in which players slingshot wingless birds at pig-built fortresses to recover stolen eggs. The franchise grew from a phone app into a merchandise empire with plush toys, a cookbook, planned film, and location-based spin-offs, hitting 500 million downloads by late 2011.
Overview
Angry Birds, a puzzle video game built by Finnish studio Rovio Mobile in which players pull back a slingshot and launch stylized wingless birds at wooden and stone forts built by green pigs who have stolen the birds' eggs 4. First released on Apple's iOS in December 2009, the game grew into a mobile hit that MIT Entrepreneurship Review called the largest mobile app success the world had seen at that point 4.
The game is instantly recognizable. A queue of round, angry-faced birds sits on a slingshot, cartoon fortresses hold smug green pigs, and each level asks the player to knock the structures down in as few shots as possible 1. Low pricing, cartoon art, and easy pick-up gameplay pushed the app across iPhones and later onto Android, iPad, Windows PC, and even the Google Chrome web store 2.
Beyond the app itself, Angry Birds picked up a fanbase that produced parody videos, fan art, and other creative derivatives, along with an aggressive Rovio-run merchandise line of plush toys, apparel, stickers, and silly bandz sold alongside the digital game 3.
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