Three-panel collage of TikTok videos showing people reacting to the Fav Princess Peach filter with surprised emoji overlays.

Fav Princess Peach Filter

2023viral videodead

Published October 21, 2026

Fav Princess Peach Filter is a 777-style TikTok effect from May 2023 that asked viewers to pick between two Princess Peach artworks by tilting their head, only to replace the losing picture with a rule 34 image of the Super Mario Bros. character. Reaction clips from accounts like @tara_the_turtle_123 passed 4 million views within a day, and TikTok removed the effect on May 23, 2023 after similar bait and switch filters began applying the gag to other pop culture characters.

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Overview

Fav Princess Peach Filter sits inside the wider 777 Filters category on TikTok, a set of effects that read a user's head tilt as a vote between two side by side images3. A typical playthrough starts with two safe for work Peach designs, one on each side of the screen. After the camera registers a choice, the unchosen slot refreshes with explicit fan art, and the next round offers another innocent option matched against another NSFW picture1.

Most viral uploads are reactions, not straight plays. Creators film their own faces in a corner inset, letting the camera catch the moment they realize what the second picture is, and the humor leans on shocked laughter, covered eyes, or performative outrage2. Many clips blur the explicit panel after the fact, so the upload can stay live long enough to gather views before TikTok's moderation catches it4.

Origin & Background

Platform
TikTok
Date
2023

777 Filters began appearing on TikTok in mid May 2023, hiding rule 34 imagery behind a choose your favorite setup to catch viewers off guard3. The Princess Peach version appeared on or around May 23, 2023, centered on art of the Super Mario Bros. character in different official and fan designs3.

TikToker @tara_the_turtle_123 posted one of the earliest reaction videos on May 23, 2023, and the clip passed 4.3 million views within a day1. Nintendo developed Princess Peach and the Mario franchise, but the filter itself was made by an anonymous TikTok effects account, and the explicit art inside it came from existing rule 34 circulation rather than being drawn for the effect3.

How It Spread

Reaction uploads piled up through May 23, 2023, before TikTok removed the effect later the same day3. @nurandpelumi's reaction video hit over 2.6 million views within 24 hours2, and @koronakong's take on the gag passed 2.7 million views in the same window4.

Smaller creators continued the trend by filming their own screens or by playing saved copies of the effect. @paiigers and @sushibunniii both posted reactions while the filter was still live56, and later clips from @ivansteff7 and @iamzuckerpuppe8 showed users passing the effect around through private shares.

The format outlived the Peach version. Copycat 777 filters started applying the same bait and switch to other pop culture characters after the Peach takedown, and TikTok's moderation team repeatedly removed them as they surfaced3.

Timeline

2023-05

777 Filters begin appearing on TikTok, using a choose your favorite setup to hide rule 34 imagery behind an innocent-looking vote.

2023-05-23

Fav Princess Peach Filter goes viral; @tara_the_turtle_123 posts an early reaction that passes 4.3 million views within a day.

2023-05-23

@nurandpelumi uploads a reaction that reaches 2.6 million views, and @koronakong's clip hits 2.7 million in the same window.

2023-05-23

TikTok removes the Fav Princess Peach Filter from the platform.

How to Use This Meme

Playing the Fav Princess Peach Filter typically meant opening the effect in TikTok's camera, lining up two Peach images on screen, and tilting the head left or right to vote. Common uploads ran a reaction cam the whole time, so the shock of seeing a rule 34 picture replace a losing option became the actual punchline, not the filter's design options1.

Frequently Asked Questions