Gi Hun Bunny
Also known as: Gi-hun Easter Bunny · Lee Jung-jae Bunny
Gi-hun Bunny is a TikTok meme built around a photograph of South Korean actor Lee Jung-jae wearing a white bunny costume during a Netflix photoshoot in June 2025. The image went viral when TikTok creators paired it with the "I'm the Easter Bunny" audio, spawning a wave of brainrot edits that often crossed over with Papa Squid Game memes.
Overview
The Gi-hun Bunny meme centers on a single image from a professional photoshoot: Lee Jung-jae, best known as Seong Gi-hun (Player 456) in Netflix's *Squid Game*, wearing an oversized white bunny headdress. The photo's absurd contrast between the actor's serious celebrity status and the goofy costume made it instant meme material. TikTok creators latched onto it within days, pairing the image with the "I'm the Easter Bunny" audio clip and layering on heavy brainrot editing styles including filters, rapid cuts, and distorted effects2.
On June 11, 2025, Netflix Queue posted an Instagram slideshow featuring a photoshoot with Lee Jung-jae to accompany a cover story on their blog Tudum1. The post pulled in over 83,400 likes within its first month2. Among the photos was one standout shot: Jung-jae wearing a white bunny headdress, looking straight into the camera.
Three days later, on June 14, TikToker @s0kkasboomerang_ posted what appears to be the first meme edit using the bunny image. The video carried the caption "I love this stupid picture of Lee Jung-jae in a bunny hat, it fills me with immeasurable joy" and picked up roughly 6,700 likes over the following month2.
Origin & Background
How It Spread
How to Use This Meme
Gi-hun Bunny edits typically follow a loose formula:
Start with the photo of Lee Jung-jae in the bunny costume as the central visual.
Add the "I'm the Easter Bunny" audio (from @official.mrhungry's TikTok).
Layer on brainrot-style effects: rapid zooms, color filters, distortion, shaky text overlays.
Optionally combine with Papa Squid Game imagery or riff on Squid Game quotes like "We Are Not Horses."
Caption with an absurd declaration tying the bunny identity to a collective "we" statement.
Fun Facts
The original Netflix Queue Instagram post featuring the bunny photo was part of a larger slideshow, but only the bunny image caught fire as a meme.
The biggest single Gi-hun Bunny video (207,700 likes in six days) was deleted by its creator @kimjunhees.wife shortly after going viral.
The meme's audio component, "I'm the Easter Bunny," predates the Gi-hun Bunny trend and was originally posted by TikToker @official.mrhungry.
Derivatives & Variations
Papa Squid Game crossovers:
Multiple creators merged the Gi-hun Bunny image with the Papa Squid Game meme trend, treating Jung-jae's bunny look as a new persona for the character[2].
"We Are Not Horses" bunny edits:
A sub-variant where creators rewrite the *Squid Game* season three quote to reference bunnies instead of horses[2].
Frequently Asked Questions
References (3)
- 1
- 2Gi-hun Bunny - Know Your Memeencyclopedia
- 3Hiroshi Tsuchidaencyclopedia