Gi Hun Bunny — Professional studio headshot of Lee Jung-jae in white bunny costume with oversized ears and cartoonish eye design.

Gi Hun Bunny

2025Image-based video edit / brainrot memeactive

Published April 7, 2026

Also known as: Gi-hun Easter Bunny · Lee Jung-jae Bunny

Gi-hun Bunny is a TikTok meme built around a photograph of South Korean actor Lee Jung-jae wearing a white bunny costume during a Netflix photoshoot in June 2025. The image went viral when TikTok creators paired it with the "I'm the Easter Bunny" audio, spawning a wave of brainrot edits that often crossed over with Papa Squid Game memes.

squid game tiktok sound trends brain rot memes viral photo memes

Overview

The Gi-hun Bunny meme centers on a single image from a professional photoshoot: Lee Jung-jae, best known as Seong Gi-hun (Player 456) in Netflix's *Squid Game*, wearing an oversized white bunny headdress. The photo's absurd contrast between the actor's serious celebrity status and the goofy costume made it instant meme material. TikTok creators latched onto it within days, pairing the image with the "I'm the Easter Bunny" audio clip and layering on heavy brainrot editing styles including filters, rapid cuts, and distorted effects2.

Origin & Background

Platform
Instagram (source photo), TikTok (viral meme spread)
Key People
Netflix Queue, @s0kkasboomerang_, @zambosdestroyer
Date
2025

On June 11, 2025, Netflix Queue posted an Instagram slideshow featuring a photoshoot with Lee Jung-jae to accompany a cover story on their blog Tudum1. The post pulled in over 83,400 likes within its first month2. Among the photos was one standout shot: Jung-jae wearing a white bunny headdress, looking straight into the camera.

Three days later, on June 14, TikToker @s0kkasboomerang_ posted what appears to be the first meme edit using the bunny image. The video carried the caption "I love this stupid picture of Lee Jung-jae in a bunny hat, it fills me with immeasurable joy" and picked up roughly 6,700 likes over the following month2.

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Squid Game's Lee Jung-jae on Season 2 of the International Hit Ahead of the Premiere of the Final Season. - Netflix Tudum

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How It Spread

The meme's real breakout came on June 30, 2025, when TikToker @zambosdestroyer paired the Gi-hun Bunny photo with the "I'm the Easter Bunny" audio originally from TikToker @official.mrhungry. The video's description riffed on Gi-hun's "We Are Not Horses" quote from *Squid Game* season three, reading "We are not horses. We are bunnies. Bunnies are..." That post racked up around 83,000 likes in just 11 days2.

That same day, @abi.3.xd uploaded a version combining the bunny image and the same audio with a caption loosely following the "On EVERYONE's Soul, We ALL X" phrasal template: "We (yes we) are the Easter Bunny." It earned over 23,000 likes in the same timeframe2.

By early July the trend was accelerating. On July 2, TikToker @kdramazzq blended the Gi-hun Bunny with the Papa Squid Game meme format, pulling over 86,600 likes within a week2. The following day, @kimjunhees.wife posted a full brainrot edit stacking multiple filters and effects onto the bunny photo alongside the "I'm the Easter Bunny" audio. That video hit approximately 207,700 likes in six days before being deleted2.

The trend's rapid growth was fueled by the overlap between the Squid Game fandom on TikTok and the broader brainrot editing community, with creators treating the bunny photo as a flexible canvas for increasingly chaotic edits.

How to Use This Meme

Gi-hun Bunny edits typically follow a loose formula:

1

Start with the photo of Lee Jung-jae in the bunny costume as the central visual.

2

Add the "I'm the Easter Bunny" audio (from @official.mrhungry's TikTok).

3

Layer on brainrot-style effects: rapid zooms, color filters, distortion, shaky text overlays.

4

Optionally combine with Papa Squid Game imagery or riff on Squid Game quotes like "We Are Not Horses."

5

Caption with an absurd declaration tying the bunny identity to a collective "we" statement.

Fun Facts

The original Netflix Queue Instagram post featuring the bunny photo was part of a larger slideshow, but only the bunny image caught fire as a meme2.

The biggest single Gi-hun Bunny video (207,700 likes in six days) was deleted by its creator @kimjunhees.wife shortly after going viral2.

The meme's audio component, "I'm the Easter Bunny," predates the Gi-hun Bunny trend and was originally posted by TikToker @official.mrhungry2.

Derivatives & Variations

Papa Squid Game crossovers:

Multiple creators merged the Gi-hun Bunny image with the Papa Squid Game meme trend, treating Jung-jae's bunny look as a new persona for the character[2].

"We Are Not Horses" bunny edits:

A sub-variant where creators rewrite the *Squid Game* season three quote to reference bunnies instead of horses[2].

Frequently Asked Questions