The catchphrase 'IT PRINTS MONEY!!!' attached itself to the Nintendo DS through image macros and GIFs, often paired with photos of Nintendo executives grinning at press events1. The format works because the DS actually did dominate handheld sales after its 2004 launch, so the joke sits in the sweet spot between mockery and sincere awe at how much cash the console was pulling in3.

Later posts stretched the line beyond gaming and applied it to anything absurdly profitable3. The core template stayed the same: an over-the-top list of a product's features, capped by the all-caps punchline that treats money-printing as just another spec on the sheet4.

The catchphrase is typically deployed in all caps, often with multiple exclamation points, over an image of a smug executive or a wildly successful product. A common convention pairs it with Nintendo brass, but posters also swap in any company or item that appears to be a cash machine.