Justin Bieber to North Korea!
Published September 3, 2026
In July 2010, users of 4chan's /b/ board rigged an online fan poll on Justin Bieber's My World Tour website to send the 16-year-old pop star to perform in North Korea. The prank pushed the totalitarian state from 24th place to first with 659,488 votes, drew coverage from BBC, Wired and CBS, and stands as one of the defining 4chan raid stunts of the early 2010s.
Overview
Justin Bieber to North Korea!, also called Project North Korea is Best Korea, was a coordinated poll-rigging raid run out of 4chan's /b/ (random) board in summer 20107. The target was a fan voting page tied to Bieber's My World Tour, which asked the public to pick the next country the teen singer should visit with no filter on which nations were eligible2. Anons treated the open ballot as an invitation and started clickswarming votes for Kim Jong-il's isolated dictatorship5.
The joke worked on two levels. The obvious payoff was the image of a 16-year-old Canadian pop star performing for a country that bans western music and denies internet access to almost all its citizens2. The subtler payoff was watching mainstream outlets like BBC News solemnly cover the stunt as if it were a legitimate diplomatic problem, which BoingBoing openly mocked at the time5. The prank became a shorthand example of how 4chan could bend a corporate marketing gimmick into international news within a week3.
Origin & Background
How It Spread
How to Use This Meme
The stunt is referenced today as a template for a specific kind of internet mischief: find an open-ended online poll run by a mainstream brand or celebrity, then coordinate a mass-vote for the most absurd valid option. People invoke Justin Bieber to North Korea! whenever a similar raid appears, such as Mountain Dew's "Hitler did nothing wrong" flavor-naming vote or Boaty McBoatface, typically as shorthand for "never let the internet name anything." As a phrase, it works as a warning label on any unmoderated public ballot3.
Frequently Asked Questions
References (7)
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