The JUUL memes are less about a single image template and more about a shared teen-vape lore that piled up online between 2017 and 2018. Jokes typically riff on students sneaking hits between classes, hotboxing school bathrooms until they reek of mango pod, and hiding the tiny device in a bra strap or sock so hall monitors miss it1. Urban Dictionary entries lean into the same beats, mocking underage buyers, sketchy flavor names and the wall of nicotine vapor waiting behind every stall door2.

Tone-wise, the format sits somewhere between self-deprecating teen humor and outsider mockery. Users brag about ripping pods in class while non-users cast Juulers as try-hards chasing clout, a split visible across both the tweets Buzzfeed collected3 and the r/juul community that grew up around the product4. The device itself, small enough to disappear in a closed fist1, is the joke's only real prop.

A JUUL joke typically leans on one of three beats: sneaking a hit somewhere you shouldn't (class, bathroom, family dinner), reacting to a specific pod flavor, or roasting the type of kid who Juuls. Common conventions include exaggerated cough or wheeze sound effects, references to hiding the stick in a bra or sock, and mock-serious warnings about pod-a-day nicotine intake, all styles visible in the Buzzfeed roundup3 and Urban Dictionary entries2.