What is Like It Was Just Like No Big Deal?

It is a viral audio clip of Tati Westbrook describing her shock at James Charles openly discussing sex in front of his parents, which became a TikTok lip-sync format.

Where did Like It Was Just Like No Big Deal come from?

The line is from Westbrook's May 10, 2019 YouTube video "BYE SISTER," at roughly the 25:15 mark, during her public feud with Charles.

What does Like It Was Just Like No Big Deal mean?

The phrase captures Westbrook's flustered disbelief at casual discussion of something taboo, and TikTokers use it to mock-react to minor everyday situations.

How do you use Like It Was Just Like No Big Deal?

Creators typically lip-sync the full Westbrook line while reacting to a disproportionately small annoyance, using the audio credited as "original sound – user02424290221".

Is Like It Was Just Like No Big Deal still popular?

Usage spiked in February 2023 with multiple TikTokers including @actually.maria and @cowgirleireannee posting versions, then tapered off through the rest of the year.

Like It Was Just Like No Big Deal

2019viral videodeclining

Published November 11, 2026

Like It Was Just Like No Big Deal is a viral audio clip of beauty YouTuber Tati Westbrook recounting her shock at James Charles discussing his sex life at a birthday dinner, taken from her May 2019 takedown video "BYE SISTER." The audio sat as a feud artifact for almost four years before TikTokers turned it into a lip-sync template in February 2023, with creators mouthing Westbrook's flustered delivery over unrelated awkward scenarios1 2.

tiktok sound trends lip sync memes delayed virality memes audio memes scandal memes

Overview

The clip features Tati Westbrook halting mid-sentence to stammer about James Charles "continued sucking dick and cock, like it was just like no big deal" in front of his parents, delivered with wide-eyed disbelief3. The audio's draw is the vocal performance itself, the hesitation, the repeated "like," and the way Westbrook lands the taboo phrasing with prim horror, which translates well to lip-sync.

TikTokers typically mouth the line while acting out their own scandalized reaction to something comparatively mundane, roommate behavior, a coworker's email, a sibling's dating choices2 4. The joke works because the original horror is wildly disproportionate to whatever the creator is reacting to on camera.

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Origin & Background

Platform

YouTube (source video) / TikTok (viral spread)

Creator

Tati Westbrook; earliest viral TikTok edit by a now-deleted account

Date

2019

On May 10, 2019, Tati Westbrook uploaded a 45-minute video titled "BYE SISTER" cataloguing grievances against James Charles during their public feud, including accusations that he mistreated straight men and failed to credit her for his career1. Around the 25:15 mark, Westbrook described sitting at her birthday dinner while Charles openly discussed sex with his parents, delivering the "like it was just like no big deal" line that would later be excerpted1. Westbrook deleted the original upload, but a reupload reached YouTube in July 20201.

On June 9, 2022, YouTuber Maxi posted the isolated audio snippet, which drew over 50,000 views in the following months5. Twitter user @sedderaside shared the same clip on September 12, 2022, writing that it was "the best video of all time" and dissecting its line delivery, picking up more than 18,400 likes6.

How It Spread

After the Twitter thread and Maxi's isolated upload kept the clip alive through 20225 6, a now-deleted TikToker uploaded a version using the audio in or shortly before early February 2023, which other creators began duetting and stitching1. The sound was credited on TikTok as "original sound – user02424290221" across the wave of lip-dub uploads that month1.

Early February 2023 saw creators including @loulousoupu and @the_simp_of_87 posting lip-syncs built on the audio3 4. Additional entries from @noelslamentt, @itsyagirlmoee, @cowgirleireannee and @actually.maria followed through February 2023, each pairing Westbrook's flustered delivery with a different everyday situation7 8.

The audio's spike coincided with wider TikTok interest in old beauty-community drama, since Charles and Westbrook had reconciled publicly by then and the feud footage read as a period piece. Usage tapered after the February 2023 surge rather than sustaining a long tail1.

Timeline

2019-05-10

Tati Westbrook uploads "BYE SISTER," the 45-minute video containing the audio, during her feud with James Charles.

2020-07

A reupload of "BYE SISTER" appears on YouTube after Westbrook deletes the original.

2022-06-09

YouTuber Maxi posts the isolated audio clip, which collects over 50,000 views.

2022-09-12

Twitter user @sedderaside shares the clip in a thread calling it "the best video of all time," earning 18,400+ likes.

2023-02

A now-deleted TikTok using the audio sparks a wave of lip-dub videos, with the sound credited to user02424290221.

TikTok

How to Use This Meme

Creators typically film themselves making an exaggerated shocked face or glancing off-camera while the Westbrook audio plays, then mouth the full "continued sucking dick and cock, like it was just like no big deal" line in sync. A common convention is to pair the audio with on-screen text describing something only mildly inappropriate, so the horror in Westbrook's voice reads as absurd overreaction.