LUL
Published September 5, 2026
LUL is a global Twitch emote showing video game reviewer John 'TotalBiscuit' Bain caught mid-laugh at a 2013 esports event. What started as a subscriber-only emote on Bain's channel survived a DMCA takedown and a forced redesign before Twitch made it default site-wide, and it spawned the LULW and OMEGALUL variants that live on FrankerFaceZ.
Overview
The image shows TotalBiscuit tilted back with his mouth wide open, cropped tight so the laugh reads even at emote size. Because Twitch chat scrolls fast, LUL usually appears in walls where dozens of the same face stack down the screen when a streamer misplays or delivers a punchline. On the site it fills the same slot LOL fills in normal text chat6.
Two variants extend the format. LULW is the same face zoomed in and tilted vertically upright, hosted through the FrankerFaceZ extension since November 20161. OMEGALUL is a stretched, distorted version also on FrankerFaceZ, indicating a bigger laugh than plain LUL2. Chat users often swap OMEGALUL in for the letter O in words like 'wow,' typing 'W OMEGALUL W' when something goes especially wrong.
Origin & Background
On June 23rd, 2013, Flickr user itsjustatank photographed John 'TotalBiscuit' Bain laughing during Major League Gaming Anaheim 2013. Bain, a British video game reviewer and esports commentator with a large Twitch following, began offering the picture as a subscriber-only emote on his channel in 2014 with the keyword 'cynicalLaugh'4.
How It Spread
How to Use This Meme
Typing LUL in Twitch chat is the common convention for reacting to something funny on stream, filling the slot LOL fills elsewhere on the internet. Viewers often pile up the same emote to build laughter walls when a streamer messes up or nails a joke. LULW typically signals a stronger laugh, and OMEGALUL is often used for the biggest reactions or slotted into words as a stand-in for the letter O2.