Marselo is the ironic nickname given to the anthropomorphic lottery-ball mascot of Chile's Kino 5 draw, which spread as an image macro among Spanish-speaking internet users in late 2019.

Where did Marselo come from?

The character was designed in 2005 for Lotería de Concepción's Kino 5 lottery, but the 'marselo' caption and meme format emerged on Spanish-language Instagram before October 23rd, 2019.

What does Marselo mean?

The name echoes the stage name of American DJ Marshmello, which is why fans soundtracked the earliest video edits with his track 'Alone'. The misspelling is part of the joke.

How do you use Marselo?

Users typically make a fake movie poster, trailer or video edit presenting the Kino 5 mascot as the lead of a film franchise, often paired with the yellow assassin from Killer Bean.

Is Marselo still popular?

Its main surge happened in late 2019 and early 2020 on Spanish-language Instagram and Memedroid. The available sources do not document significant activity since.

Marselo

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Published November 5, 2026

Marselo is the ironic nickname Spanish-speaking internet users gave to the anthropomorphic Powerball mascot of Chile's Kino 5 lottery, which took off as an image macro in late 2019. Video edits set to Marshmello's track 'Alone' tied the character to the EDM producer by name, and by November Instagram and Memedroid were full of fake movie posters imagining a Marselo cinematic universe alongside animated film Killer Bean.

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Overview

At its simplest, Marselo is the 2005 Kino 5 promo illustration, a cartoon Powerball with a big '5' across its back, saved as a JPEG and captioned 'marselo' underneath4. The gag runs on absurd deadpan. Spanish-speaking users treat this low-resolution lottery mascot like a prestige franchise hero, inventing a backstory and fake sequels for him.

Fake movie posters are the most common output. Creators mock up one-sheets for titles such as 'Marselo 5: La venganza de los caídos' (Marselo 5: The Revenge of the Fallen), often slotting in the yellow bean-shaped assassin from the animated short Killer Bean as the co-star or antagonist7. Video edits are the second main vein: short clips of Kino 5 TV spots get recut against tracks by American DJ Marshmello, because the mascot's round white head and the DJ's helmet look nearly identical and the names rhyme2.

Gallery

Origin & Background

Platform

Instagram (viral spread)

Date

2019

In May 2005, the Chilean company Lotería de Concepción launched Kino 5, a Powerball-style draw with a round white mascot carrying the number 5 across its back3. The character appeared in TV commercials and on the lottery's website throughout the mid-2000s5. By March 2007, the same promo art was recognisable enough that a Venezuelan betting site, Triples de Venezuela, lifted the illustration for its own branding, as documented in a Chilean blog that compared the two layouts side by side (translated from Spanish)1.

The 'marselo' caption itself has no confirmed author. It was circulating on Spanish-language Instagram before October 23rd, 2019, when the first widely shared derivative went up, but the original edit's creator stays unidentified4.

How It Spread

The earliest documented derivative appeared on October 23rd, 2019, when Instagram account kirbygang.mp3 posted a riff on the image macro that drew more than 3,700 likes4. Three days later, user eplabox uploaded a video edit set to Marshmello's track 'Alone', which gathered 28,600 views and 4,500 likes over the following three months. That single song locked in the running joke equating Marselo with the American DJ.

Through November 2019, fake film poster mock-ups spread across Instagram and Memedroid, with the Kino 5 mascot regularly billed opposite Killer Bean. On Twitter, Spanish-speaking users began replying to real Marshmello tweets with the lottery character, forcing the name match into the DJ's own mentions.

On December 23rd, 2019, Chilean YouTuber DoctorDavy posted a Loquendo-style retrospective of what fans were calling the Marselo saga, presenting the fake sequels as if they were a real film series6. The video arrived right as the meme was peaking on Spanish-language Instagram.

Timeline

2005-05

Lotería de Concepción launches Kino 5 in Chile, introducing the white Powerball mascot that will later be nicknamed Marselo.

2007-03-06

A Chilean blog post documents the Kino 5 promo art after Venezuelan betting site Triples de Venezuela lifts the same illustration for its own branding.

2019-10-23

Instagram account kirbygang.mp3 posts the earliest documented 'Marselo' derivative meme, which draws over 3,700 likes.

2019-10-26

Instagram user eplabox uploads a video edit set to Marshmello's 'Alone', cementing the name-match joke between the Kino 5 mascot and the DJ.

2019-11

Fake movie poster mock-ups imagining a Marselo cinematic universe, often featuring Killer Bean, spread across Instagram and Memedroid.

2019-12-23

Chilean YouTuber DoctorDavy posts a Loquendo-style retrospective covering the entire fake Marselo film saga.

How to Use This Meme

To make a Marselo entry, start with the 2005 Kino 5 lottery mascot and present it with full dramatic weight. Common conventions include fake action-film posters where the mascot shares top billing with Killer Bean's cartoon assassin, and short video edits set to any Marshmello track so viewers hear the name-match joke immediately. Captions typically stay in Spanish, since most of the audience is Latin American4.