NyanNyanCosplay Hit or Miss TikTok collage showing cosplayer as Nico Yazawa with pink bows and cheerleader outfit

Nyannyancosplay

2018viral videoclassic

Published September 18, 2026

In September 2018, cosplayer Nyannyancosplay uploaded a TikTok lip sync video to the song "Mia Khalifa" by iLOVEFRiDAY that became unexpectedly viral for its catchy "hit or miss" lyric. The video spawned countless remixes, parody versions, and became the basis for the "TikTok Test," a real-life secret handshake used to identify fellow TikTok users.

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Overview

The Nyannyancosplay "Hit or Miss" video features the cosplayer dressed in Nico Yazawa's cheerleader outfit from the anime Love Live!, lip syncing to a portion of iLOVEFRiDAY's diss track "Mia Khalifa." The specific segment that went viral includes the lyrics "hit or miss, I guess they never miss, huh," which became instantly quotable and spawned an entire subculture of response videos and parodies1.

The meme's format typically involves either lip syncing to the original audio, creating parody lyrics (most notably the "I guess she took the kids" version), or using the "hit or miss" lyric as a verbal test to identify other TikTok users in public settings2. Street artist Lushsux immortalized the meme with a mural of Nyannyancosplay accompanied by an emojipasta of the song lyrics3. The format's appeal came from its combination of catchy repetition, cosplay aesthetics, and the inherently shareable nature of short-form lip sync content.

Origin & Background

Platform
TikTok
Creator
Nyannyancosplay
Date
2018

Nyannyancosplay began her TikTok presence on March 15, 2018, with a duet video alongside user @tennant_4901. Her breakthrough came on September 10, 2018, when she uploaded a lip dub video featuring part of iLOVEFRiDAY's "Mia Khalifa" diss track with the caption "Hit or miss? 😎💕"1. In the video, she performs in Nico Yazawa's cheerleader costume from the anime Love Live!, dancing and lip syncing to the track's most recognizable hook.

The video was later reuploaded to YouTube on October 3rd by user White Rationalist, and on October 14th it appeared on Twitter via user @EthicalChad, bringing it to wider audiences beyond TikTok1.

How It Spread

After the October reposts to YouTube and Twitter, the video gained significant traction throughout late 2018. On October 15th, YouTuber Tomentos uploaded an edited version combining multiple clips of Nyannyancosplay dancing5. By October 21st, compilation videos were appearing, with YouTuber Bob creating a montage of her content6. The meme crossed into street art on October 27th when Lushsux painted a mural of Nyannyancosplay and shared it on Instagram and Twitter with an emojipasta rendition of the lyrics3.

A parody version emerged on October 31st, 2018, when Facebook user Chicken Dad posted altered lyrics that replaced the original words with divorce humor, gaining 576 reactions and 666 shares within three months1. This "I guess she took the kids" variation spread rapidly, with YouTuber @lilah2597 uploading a lyric video on December 12th that gained over 167,600 views4.

The meme evolved into a social phenomenon with the "TikTok Test." On December 18th, 2018, comedy producer Reed Kavner tweeted about using the "hit or miss" lyric as a verbal secret handshake to detect fellow TikTok users in real life2. By late December, compilation videos of people performing this test in public spaces like retail stores were circulating widely1. On January 6th, 2019, YouTuber CDawgVA interviewed Nyannyancosplay herself, where she discussed her unexpected fame and the bullying she experienced as a result7.

Timeline

2018-03-15

Nyannyancosplay uploads her first TikTok video, a duet with user @tennant_490.

2018-09-10

Nyannyancosplay posts the viral "Hit or Miss" lip sync video on TikTok.

2018-10-03

White Rationalist reuploads the video to YouTube, expanding its reach.

2018-10-14

Twitter user @EthicalChad reposts the video, bringing it to Twitter audiences.

2018-10-27

Street artist Lushsux paints a mural of Nyannyancosplay with emojipasta lyrics.

2018-10-31

Facebook user Chicken Dad posts the "I guess she took the kids" parody lyrics.

2018-12-12

Lyric video of the "I guess she took the kids" parody gains over 167,600 views on YouTube.

2018-12-18

Reed Kavner tweets about the TikTok Test, describing it as the community's verbal handshake.

2019-01-06

CDawgVA uploads an interview with Nyannyancosplay discussing her viral fame.

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How to Use This Meme

The meme is typically used in three ways. First, users create their own lip sync videos to the original "Hit or Miss" audio, often in cosplay or with humorous visual gags. Second, people perform or share the parody version with altered lyrics like "I guess she took the kids, huh," which became popular in late 20184. Third, the phrase "hit or miss" functions as a verbal call-and-response test: saying it aloud in public to see if strangers respond with "I guess they never miss, huh" identifies them as fellow TikTok users2.

Frequently Asked Questions