Nyannyancosplay

2018viral videoclassic

Published September 18, 2026

In September 2018, cosplayer Nyannyancosplay uploaded a TikTok lip sync video to the song "Mia Khalifa" by iLOVEFRiDAY that became unexpectedly viral for its catchy "hit or miss" lyric. The video spawned countless remixes, parody versions, and became the basis for the "TikTok Test," a real-life secret handshake used to identify fellow TikTok users.

tiktok sound trendslip sync memescosplay performance memescatchphrase memesearworm memes

Overview

The Nyannyancosplay "Hit or Miss" video features the cosplayer dressed in Nico Yazawa's cheerleader outfit from the anime Love Live!, lip syncing to a portion of iLOVEFRiDAY's diss track "Mia Khalifa." The specific segment that went viral includes the lyrics "hit or miss, I guess they never miss, huh," which became instantly quotable and spawned an entire subculture of response videos and parodies1.

The meme's format typically involves either lip syncing to the original audio, creating parody lyrics (most notably the "I guess she took the kids" version), or using the "hit or miss" lyric as a verbal test to identify other TikTok users in public settings2. Street artist Lushsux immortalized the meme with a mural of Nyannyancosplay accompanied by an emojipasta of the song lyrics3. The format's appeal came from its combination of catchy repetition, cosplay aesthetics, and the inherently shareable nature of short-form lip sync content.

Origin & Background

Platform
TikTok
Creator
Nyannyancosplay
Date
2018

Nyannyancosplay began her TikTok presence on March 15, 2018, with a duet video alongside user @tennant_4901. Her breakthrough came on September 10, 2018, when she uploaded a lip dub video featuring part of iLOVEFRiDAY's "Mia Khalifa" diss track with the caption "Hit or miss? 😎💕"1. In the video, she performs in Nico Yazawa's cheerleader costume from the anime Love Live!, dancing and lip syncing to the track's most recognizable hook.

The video was later reuploaded to YouTube on October 3rd by user White Rationalist, and on October 14th it appeared on Twitter via user @EthicalChad, bringing it to wider audiences beyond TikTok1.

How It Spread

How to Use This Meme

The meme is typically used in three ways. First, users create their own lip sync videos to the original "Hit or Miss" audio, often in cosplay or with humorous visual gags. Second, people perform or share the parody version with altered lyrics like "I guess she took the kids, huh," which became popular in late 20184. Third, the phrase "hit or miss" functions as a verbal call-and-response test: saying it aloud in public to see if strangers respond with "I guess they never miss, huh" identifies them as fellow TikTok users2.

Frequently Asked Questions