Dont Worry About It Sweetheart

2019catchphraseclassic

Don't Worry About It Sweetheart is a catchphrase from a January 2019 video of a young boy named Brandon, aka Big Pilly, boasting about his signature scent while walking down a snowy sidewalk. The clip's audio became a staple TikTok sound across 2019 and 2020, used in outfit reveals, skits, and a choreographed dance tied to a Championxiii mashup.

catchphrase memestiktok sound trendschild virality memeslip sync memesslang memes

Overview

Don't Worry About It Sweetheart is a catchphrase pulled from a viral video by social media personality itsbigpill, featuring a young boy named Brandon walking down a sidewalk in winter and talking straight into the camera2. Brandon says people are always asking him what he's "got on," referring to his scent, then answers himself: "Don't worry about it, sweetheart. Don't worry about it sweetheart. This that splah. That's that splah."4

The audio was picked up on TikTok in early 2019 for lip-sync videos where creators show off outfits or twist the monologue into a punchline4. By April 2020, the sound was fused with a Championxiii track into a dance mashup that pulled in top TikTokers like Charli D'Amelio and Addison Rae4. Brandon's fame carried offline when Invisalign cast him in an August 2020 ad campaign aimed at teens1.

How It Spread

The audio moved to TikTok in February 2019 through the original sound labeled "THAT SLAAA," attributed to a now-deleted account, which passed 206,000 uses by late 20204. On June 28th, 2019, TikToker RonnieGunter reposted an identical audio clip under a new sound name, which restarted the trend and kept it in rotation through the year4. High-view lip-sync entries followed, including an art teacher's polka-dot dress video from February 2020 that hit 21 million views, and a Kane Brown clip about his custom truck that reached 8.5 million4.

The bigger wave arrived in April 2020, when DJ Yames uploaded a mashup blending Brandon's monologue with Championxiii's song "Splash" to SoundCloud and TikTok5. The remix was used in over 1.1 million TikTok videos, typically as a lip-sync that transitions into a choreographed dance. Charli D'Amelio posted her version on April 18th and it reached 47 million views, and Addison Rae followed on April 19th with a clip that hit 24 million4.

Brandon went from meme kid to commercial talent on August 17th, 2020, when Invisalign published "Not Your Parents Braces | Hey Brandon" on YouTube4. Adweek reported that parent company Align cast Brandon alongside D'Amelio, Marsai Martin, and China McClain, and saw a 25.6% sales lift for its teen Clear Aligner after the influencer push1.

How to Use This Meme

Creators typically lip-sync over Brandon's monologue while cutting to an outfit reveal, a pet, or an absurd stand-in for the mystery "scent." On the DJ Yames mashup version, the clip is used as a build-up before dropping into a choreographed dance when Championxiii's "Splash" kicks in5. The joke often flips Brandon's confidence by pairing the brag with something unglamorous, like a messy room or a cheap outfit.

Frequently Asked Questions

Dont Worry About It Sweetheart

2019catchphraseclassic

Don't Worry About It Sweetheart is a catchphrase from a January 2019 video of a young boy named Brandon, aka Big Pilly, boasting about his signature scent while walking down a snowy sidewalk. The clip's audio became a staple TikTok sound across 2019 and 2020, used in outfit reveals, skits, and a choreographed dance tied to a Championxiii mashup.

catchphrase memes tiktok sound trends child virality memes lip sync memes slang memes

Overview

Don't Worry About It Sweetheart is a catchphrase pulled from a viral video by social media personality itsbigpill, featuring a young boy named Brandon walking down a sidewalk in winter and talking straight into the camera2. Brandon says people are always asking him what he's "got on," referring to his scent, then answers himself: "Don't worry about it, sweetheart. Don't worry about it sweetheart. This that splah. That's that splah."4

The audio was picked up on TikTok in early 2019 for lip-sync videos where creators show off outfits or twist the monologue into a punchline4. By April 2020, the sound was fused with a Championxiii track into a dance mashup that pulled in top TikTokers like Charli D'Amelio and Addison Rae4. Brandon's fame carried offline when Invisalign cast him in an August 2020 ad campaign aimed at teens1.

How It Spread

The audio moved to TikTok in February 2019 through the original sound labeled "THAT SLAAA," attributed to a now-deleted account, which passed 206,000 uses by late 20204. On June 28th, 2019, TikToker RonnieGunter reposted an identical audio clip under a new sound name, which restarted the trend and kept it in rotation through the year4. High-view lip-sync entries followed, including an art teacher's polka-dot dress video from February 2020 that hit 21 million views, and a Kane Brown clip about his custom truck that reached 8.5 million4.

The bigger wave arrived in April 2020, when DJ Yames uploaded a mashup blending Brandon's monologue with Championxiii's song "Splash" to SoundCloud and TikTok5. The remix was used in over 1.1 million TikTok videos, typically as a lip-sync that transitions into a choreographed dance. Charli D'Amelio posted her version on April 18th and it reached 47 million views, and Addison Rae followed on April 19th with a clip that hit 24 million4.

Brandon went from meme kid to commercial talent on August 17th, 2020, when Invisalign published "Not Your Parents Braces | Hey Brandon" on YouTube4. Adweek reported that parent company Align cast Brandon alongside D'Amelio, Marsai Martin, and China McClain, and saw a 25.6% sales lift for its teen Clear Aligner after the influencer push1.

How to Use This Meme

Creators typically lip-sync over Brandon's monologue while cutting to an outfit reveal, a pet, or an absurd stand-in for the mystery "scent." On the DJ Yames mashup version, the clip is used as a build-up before dropping into a choreographed dance when Championxiii's "Splash" kicks in5. The joke often flips Brandon's confidence by pairing the brag with something unglamorous, like a messy room or a cheap outfit.

Frequently Asked Questions