Pontifex

2012eventclassic

Published September 22, 2026

Pontifex is the Twitter handle used by the Pope, launched in December 2012 under Pope Benedict XVI as the Vatican's official social outreach2. The account went viral within 48 hours when users hijacked the #askpontifex hashtag with irreverent questions about the McRib and The Human Centipede3. It became one of the earliest examples of a major religious institution getting meme'd on Twitter.

Overview

The Pontifex account works less as a traditional meme and more as a running joke about the collision between ancient religious institutions and modern social media. The humor comes in two flavors: the official tweets themselves, short devotional messages treated as ripe for reply-guy commentary, and the recurring #askpontifex hashtag where users bombard the Pope with absurd questions3.

The account posts in nine languages, but the joke really only lands in the English-speaking Twitter sphere where the incongruity of a papal account tweeting scripture next to shitposts about McDonald's is the whole punchline4. The format got a second viral life when Pope Francis took over in 2013 and the Vatican briefly offered religious indulgences to followers, a decree that itself was memed within hours1.

Origin & Background

Platform
Twitter
Date
2012

Pope Benedict XVI officially joined Twitter under the handle @Pontifex on December 3rd, 20124. Within 48 hours, the account had over 490,000 followers, and Benedict was scheduled to send his first actual tweet on December 12th and take questions via the hashtag #askpontifex4.

The hashtag was almost immediately overrun with jokes. Wired covered the trend the same day, documenting users asking the Pope about the McDonald's McRib sandwich and the 2009 horror film The Human Centipede3. Blogs like UpRoxx and Web Pro News ran roundups of the funniest replies within 24 hours, and CNet published '#AskPontifex Meme Takes Off Before Pope's First Tweet' on December 5th4.

How It Spread

Frequently Asked Questions