Steve Jobs' Death — Steve Jobs waving in black turtleneck at Apple keynote

Steve Jobs' Death

2011event / tribute memeclassic

Published September 29, 2026

When Apple co-founder Steve Jobs died on October 5, 2011, the internet responded within hours with one of the largest coordinated tribute waves the tech industry had ever seen. Homepages turned grayscale, #SteveJobs blew past Twitter's rate limits, and by the next morning Tumblr and 4chan had spun up a whole genre of Apple-logo silhouettes, 'i-' prefixed puns, and advice animals built from his turtleneck portrait.

death hoax tragedy memes tech humor memes advice animals silicon valley satire memes early 2010s memes

Overview

The visual language of the Steve Jobs' Death tributes leaned hard into Apple iconography. Videoblogger Ben Hughes posted a two-pane image of an old beige Macintosh next to a modern iMac on Tumblr the night of the announcement, and it pulled tens of thousands of notes overnight4. Copycats silhouetted Jobs's profile into the bite of the Apple logo, while puns like 'iHeaven,' 'iSad' and 'Only 56' ran through Twitter timelines for days1.

The week also produced two long-lived advice animal series, Steve Jobs Says and Scumbag Steve Jobs, which paired his black-turtleneck portrait with jokes about pancreatic cancer and Apple's control-freak product decisions7. Athens-based designer Charis Tsevis released photographic mosaics of Jobs assembled from Apple gadgets, originally sketched as a 'get well soon' gesture during his medical leave and redeployed as tributes3. His 2005 Stanford commencement address suddenly picked up more than 15 million fresh views in the weeks that followed3.

Origin & Background

Platform
Apple.com / Twitter (viral spread on Tumblr and 4chan)
Date
2011

Apple replaced its homepage with a black-and-white portrait of Jobs on October 5, 2011, confirming that the 56-year-old co-founder had died from complications of a pancreatic neuroendocrine tumor he had been fighting since 20042. Marketwatch, the Associated Press and Gizmodo all filed at 7:34 p.m. ET, and Google News counted roughly 1,900 obituary articles within the first hour of the AP report1.

A small private funeral was held on October 7, with public memorial gatherings springing up outside Apple stores in the United States and overseas3. Apple kept a grayscale epitaph portrait live at apple.com/stevejobs for two weeks, alongside a rememberingsteve@apple.com inbox where the public could send condolences2.

How It Spread

On Reddit, a thread linking the AP tweet collected roughly 6,600 comments in its first four hours5. Twitter buckled under the reaction load: 'RIP Steve Jobs,' #ThankYouSteve, 'iHeaven' and 'Only 56' all landed in the global top 10, and #SteveJobs hit a peak run rate of 72,000 tweets per hour according to analytics services WhatTheTrend and Twopcharts3.

Tribute statements rolled in from Steve Wozniak in a CNN sit-down6, Bill Gates, Larry Page and Mark Zuckerberg, plus a White House blog post from President Obama calling Jobs one of the greatest American innovators8. Google, Reddit, Wired and BoingBoing all swapped their homepages for tribute layouts the same evening2. Exactly a year later, on October 5, 2012, Apple published a black-and-white memorial video paired with a letter from CEO Tim Cook, cementing the anniversary as a recurring beat in tech media coverage3.

Timeline

2011-10-05

Apple posts a grayscale portrait of Jobs to its homepage; Marketwatch, AP and Gizmodo file the news at 7:34 p.m. ET, and Google News logs roughly 1,900 obituaries within the first hour.

2011-10-05

A Reddit thread linking the AP tweet gathers about 6,600 comments in four hours; #SteveJobs peaks at 72,000 tweets per hour and dominates Twitter's global trends.

2011-10-05

Ben Hughes posts the two-pane 'old Mac / new iMac' tribute to Tumblr, which pulls tens of thousands of notes overnight and seeds the Apple-hardware tribute format.

2011-10-07

A small private funeral is held for Jobs; public memorial gatherings assemble outside Apple stores in the US and internationally.

2011-10-19

Apple ends the two-week grayscale epitaph at apple.com/stevejobs, having collected condolences at rememberingsteve@apple.com.

2012-10-05

Apple marks the one-year anniversary with a black-and-white tribute video on its homepage and a letter from CEO Tim Cook.

How to Use This Meme

The tribute format typically works one of three ways. Creators add a lowercase 'i-' prefix to a death or afterlife word ('iHeaven,' 'iSad'), silhouette Jobs's profile into the bite of the Apple logo, or drop his turtleneck portrait into an advice-animal template with a punchline about Apple products or his diagnosis7. Grayscale portraiture is the common convention for sincere posts, while the Steve Jobs Says and Scumbag Steve Jobs series carry the darker jokes.

Frequently Asked Questions