Tampon Eating Hoax
Also known as: Eating Tampons TikTok · Tampon Reabsorption Hoax
The Tampon Eating Hoax was a coordinated prank originating on TikTok in June 2019 where teenage girls convinced boys that women eat their used tampons to "reabsorb the blood they lost." Started by 18-year-old Canadian TikToker Caroline Majcher, the joke spread rapidly as other women joined in without any prior coordination, filming confused male reactions and inventing increasingly absurd "preparation methods." The hoax became a minor viral moment that demonstrated the collective comedic power of teen girls online.
Overview
The Tampon Eating Hoax is a fake claim that women eat their used tampons after each use to reabsorb the menstrual blood they lost. The joke hinges on the idea that many men know so little about periods that they might actually believe something this outlandish. Women on TikTok posted deadpan videos expressing "shock" that guys didn't already know about this supposed practice, while others filmed their boyfriends' and male friends' bewildered reactions to the claim2. The humor escalated as participants invented fake preparation methods like tampon tea, DivaCup shots, and frozen tampon popsicles2.
On June 12, 2019, TikTok user @caro.trash (Caroline Majcher), an 18-year-old from Toronto, uploaded a video in which she expressed disbelief that her male friends "had no idea that girls eat their tampon after they're done with it to reabsorb all the blood that they just lost"3. Majcher told BuzzFeed News that she and her sister had been brainstorming video ideas when the concept came up. "I thought I could probably make up a lie about girls and any boy would believe it," she said2. The original video picked up over 854,000 likes and 36,100 shares within three months3.
Origin & Background
How It Spread
How to Use This Meme
The Tampon Eating Hoax followed a simple formula:
The deadpan claim: Record yourself speaking matter-of-factly about how girls eat their tampons to reabsorb blood, acting confused that men don't already know this.
The reaction film: Play the original audio (or a similar claim) for a group of guys and capture their confused, disgusted, or shocked faces on camera. Often the women in the group would nod along to sell the bit.
The escalation: In comments or follow-up videos, suggest increasingly absurd "preparation methods" (freezing, brewing as tea, blending into smoothies) to push the joke further.
Cultural Impact
Fun Facts
Majcher came up with the idea while brainstorming TikTok video concepts with her sister, not as part of any organized prank campaign.
The hoax worked largely because women joined in spontaneously. As Vice put it, Majcher "doesn't appear to have conspired with others to perpetuate this batshit, pointless hoax".
The key reaction video by @sophie.quinoa featured a moment where all the boys simultaneously looked to the girl in their group for confirmation.
Some Twitter users who were in on the joke eventually started confusing themselves about whether it might actually be true.
Frequently Asked Questions
References (4)
- 1
- 2
- 3Tampon Eating Hoax - Know Your Memeencyclopedia
- 4And Just Like That...encyclopedia