The Great Noticing

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The Great Noticing is an antisemitic catchphrase and conspiracy theory trend that spread on TikTok in mid-2025. The phrase promotes the idea that more people are 'noticing' alleged Jewish influence on global politics, drawing from earlier 4chan dog whistles like the 'nooticer' Wojak meme.

conspiracy memescatchphrase memes4chan memesfar right memestiktok sound trends

Overview

The Great Noticing is a catchphrase widely considered an antisemitic dog whistle that promotes conspiracy theories about Jewish and Israeli influence on American and global politics3. The phrase suggests that growing numbers of people are 'waking up' to this supposed influence, framing awareness of these debunked conspiracy theories as a collective movement or awakening.

The term draws directly from the 'nooticer' Wojak meme that originated in alt-right circles on 4chan in 20213. Videos using the phrase often reference related antisemitic tropes, including conspiracy theories about the Rothschild family, 'Dancing Israelis,' and coded references to Adolf Hitler as 'the Painter'3. A common joke format involves creators implying that discussing The Great Noticing publicly could lead to their assassination, adding a dark humor element to the trend.

Critics have pushed back against the trend, with some TikTokers calling out the phrase as thinly veiled antisemitism. One viral response video mocked users who believe in The Great Noticing by sarcastically suggesting that bombing hospitals might make Hitler seem reasonable8.

How It Spread

After the June 2025 origin post, the same creator @basedcontent0 posted a follow-up on July 2nd, 2025, with text reading 'After going too deep down the rabbit hole, and now nothing feels the same as before. The great noticing continues'2. This video performed significantly better, accumulating over 150,000 views and 20,000 likes3.

By late July, other creators began adopting the phrase. On July 31st, TikToker @thesmokinbean posted about 'a certain country that a lot of governments send billions of dollars to' and how 'the younger generation' is undergoing 'the great noticing'4. The video reached over 200,000 views3. Throughout August 2025, The Great Noticing evolved into a joke format where creators implied discussing the topic near their phones would get them killed or surveilled.

On August 9th, @houstondprays posted a video captioned 'When me and bro talkin conspiracy theories but he brings up the great noticing (we're near our phones),' earning over 200,000 views5. The next day, @ethan.wilson10 posted a video about Germany opposing Israel with gestures resembling a Hitler salute, reaching 570,000 views and 80,000 likes6. By August 18th, @zisproof declared 'The great noticing is almost mainstream' in a video with 380,000 views7. Pushback also emerged, with @stevocamp posting a critical video on August 28th mocking believers of the trend8.

Frequently Asked Questions

The Great Noticing

2025catchphrasetrending

The Great Noticing is an antisemitic catchphrase and conspiracy theory trend that spread on TikTok in mid-2025. The phrase promotes the idea that more people are 'noticing' alleged Jewish influence on global politics, drawing from earlier 4chan dog whistles like the 'nooticer' Wojak meme.

conspiracy memes catchphrase memes 4chan memes far right memes tiktok sound trends

Overview

The Great Noticing is a catchphrase widely considered an antisemitic dog whistle that promotes conspiracy theories about Jewish and Israeli influence on American and global politics3. The phrase suggests that growing numbers of people are 'waking up' to this supposed influence, framing awareness of these debunked conspiracy theories as a collective movement or awakening.

The term draws directly from the 'nooticer' Wojak meme that originated in alt-right circles on 4chan in 20213. Videos using the phrase often reference related antisemitic tropes, including conspiracy theories about the Rothschild family, 'Dancing Israelis,' and coded references to Adolf Hitler as 'the Painter'3. A common joke format involves creators implying that discussing The Great Noticing publicly could lead to their assassination, adding a dark humor element to the trend.

Critics have pushed back against the trend, with some TikTokers calling out the phrase as thinly veiled antisemitism. One viral response video mocked users who believe in The Great Noticing by sarcastically suggesting that bombing hospitals might make Hitler seem reasonable8.

How It Spread

After the June 2025 origin post, the same creator @basedcontent0 posted a follow-up on July 2nd, 2025, with text reading 'After going too deep down the rabbit hole, and now nothing feels the same as before. The great noticing continues'2. This video performed significantly better, accumulating over 150,000 views and 20,000 likes3.

By late July, other creators began adopting the phrase. On July 31st, TikToker @thesmokinbean posted about 'a certain country that a lot of governments send billions of dollars to' and how 'the younger generation' is undergoing 'the great noticing'4. The video reached over 200,000 views3. Throughout August 2025, The Great Noticing evolved into a joke format where creators implied discussing the topic near their phones would get them killed or surveilled.

On August 9th, @houstondprays posted a video captioned 'When me and bro talkin conspiracy theories but he brings up the great noticing (we're near our phones),' earning over 200,000 views5. The next day, @ethan.wilson10 posted a video about Germany opposing Israel with gestures resembling a Hitler salute, reaching 570,000 views and 80,000 likes6. By August 18th, @zisproof declared 'The great noticing is almost mainstream' in a video with 380,000 views7. Pushback also emerged, with @stevocamp posting a critical video on August 28th mocking believers of the trend8.

Frequently Asked Questions