This Is Elon Musk
"This Is Elon Musk" is a dramatic video meme featuring a British narrator (Tony Hirst) introducing Tesla and SpaceX CEO Elon Musk with his arms crossed as a remix of Coolio's "Gangsta's Paradise" plays in the background. The format took off in late 2021 within French Twitter circles before exploding on TikTok in mid-2022, where creators placed the clip beneath other videos to sarcastically frame everyday actions as strokes of genius.
Overview
The meme centers on a short video clip showing Elon Musk standing with his arms crossed, looking contemplative, while a deep British voice dramatically introduces him. The audio uses "180 Million Dollar Dance," a remix of Coolio's "Gangsta's Paradise" produced by SoundCloud artist Mikael Kun1. The combination of the grandiose narration, the iconic beat, and Musk's confident posture creates an over-the-top "genius reveal" moment. Creators use this clip as a punchline, stacking it beneath another video showing someone doing something clever, absurd, or mundane to comedically suggest that person is on Musk's intellectual level.
On June 13th, 2020, YouTuber monacoroom uploaded a fan-edited tribute video compiling clips of Elon Musk from various interviews, including segments from *60 Minutes*2. The edit paired these clips with Mikael Kun's "180 Million Dollar Dance" remix1, creating a cinematic, emotionally charged montage. Over two years, the YouTube video picked up roughly 2.1 million views and 75,000 likes2.
The specific "This Is Elon Musk" narrator clip that became the meme template was originally sourced from a 2017 National Geographic documentary about Tesla2. Tony Hirst's deep, reverent delivery of the introduction gave the clip its signature dramatic weight. At some point, creators began isolating this clip and pairing it with unrelated content for comedic effect.
Tweets from as early as November 2020 suggest the clip was already circulating on Twitter around that time2, though it had not yet gone viral as a reusable template.
Origin & Background
How It Spread
How to Use This Meme
The format follows a simple two-part video structure:
Top clip: Any video showing someone doing something clever, inventive, or hilariously basic. Popular choices include DIY invention videos, oddly satisfying builds, mobile game footage, or someone making a surprisingly smart everyday decision.
Bottom clip: The "This Is Elon Musk" narrator clip with Musk standing arms-crossed and "180 Million Dollar Dance" playing underneath.
Cultural Impact
Fun Facts
The music used in the meme isn't actually the original "Gangsta's Paradise" by Coolio but a remix called "180 Million Dollar Dance" by SoundCloud producer Mikael Kun.
The narrator's voice belongs to Tony Hirst, recorded for a 2017 National Geographic documentary about Tesla, three years before the meme emerged.
The meme broke out first in French-speaking internet communities before reaching English-speaking audiences, an unusual reverse of the typical meme diffusion pattern.
The original monacoroom fan edit on YouTube was a sincere tribute to Musk, not intended as comedy. The meme format that followed was largely ironic.
Derivatives & Variations
Voice recreation versions:
Creators like rythmind_official recorded their own dramatic imitations of Tony Hirst's narration, sometimes introducing different people or fictional characters instead of Musk[2].
Compilation videos:
YouTubers such as DJ Laby compiled the best TikTok iterations into longer highlight reels for YouTube audiences[2].
Mobile game pairings:
A popular subgenre paired the meme with footage from mobile puzzle games like "Save the Dog," turning simple game solutions into mock genius moments[2].
Frequently Asked Questions
References (4)
- 1
- 2This Is Elon Musk - Know Your Memeencyclopedia
- 3Errol Muskencyclopedia
- 4This Is Elon Musk - Urban Dictionarydictionary