67 Meme

2024memeviral

The 67 Meme is a viral TikTok trend centered on the phrase "six, seven" from Philadelphia rapper Skrilla's song "Doot Doot (6 7)." The meme involves saying the numbers while performing a seesaw hand gesture with palms facing upward, and spread through basketball edits before becoming a Gen Alpha/Gen Z cultural touchstone.

Overview

The 67 Meme refers to a viral trend centered on the lyric "6-7" from the hip-hop track "Doot Doot" by Philadelphia rapper Skrilla1. The meme involves saying "six, seven" while performing a distinctive seesaw hand gesture with both palms facing upward, moving them alternately up and down10. The phrase has no fixed meaning. Skrilla himself said he "never put an actual meaning on it" and "would not want to"4.

The meme works on multiple levels. On the surface, it's a catchy, rhythmic phrase that's fun to say and easy to replicate. Underneath, it functions as a social signal and in-group marker among Gen Z and Gen Alpha users2. Dictionary.com named it the 2025 Word of the Year, describing it as "purposefully nonsensical" brainrot slang that "spreads and connects people long before anyone agrees on what it actually means"2.

The 67 meme fits into a broader pattern of meaningless viral phrases that spread through repetition and in-group signaling rather than semantic content. Like "skibidi" or "rizz" before it, the phrase works because it's short, catchy, and absurd enough to apply to almost any context.

Skrilla built his following in Philadelphia's Kensington neighborhood before breaking out with "Doot Doot"3. His decision to leave "6-7" undefined was intentional, allowing the phrase to take on whatever meaning users wanted4.

Taylen Kinney (TK), the Overtime Elite player who popularized the gesture, committed to play for the University of Kansas Jayhawks and launched "6 7 Water," a creator-led hydration brand with over 150K followers and a GoPuff distribution deal10.

Maverick Trevillian, the 67 Kid who became the meme's face, was born May 29, 2011 and was 13 when he went viral. His mother Jaime Trevillian now manages his social media under @Momma67 through 67 Studios. By 2026, he had over 1.1 million TikTok followers7.

Origin & Background

Platform
TikTok / YouTube
Creator
Skrilla
Date
December 2024

The 67 meme traces back to Philadelphia rapper Skrilla (dubbed the "King of Kensington"), who released "Doot Doot (6 7)" in December 2024. The official drop came on February 7, 2025. The 26-year-old artist deliberately left the meaning undefined, though theories include references to 67th Street in Philadelphia, the police radio code 10-67 (notification of death), or just meaningless slang. Skrilla himself said he "never put an actual meaning on it" and "would not want to."

The phrase first gained traction in January 2025 when TikTok creators started using the audio for basketball highlight edits, particularly of LaMelo Ball, who stands exactly 6 feet 7 inches tall. The bait-and-switch editing style paired clips of people saying "six, seven" as intros to Ball's highlight reels.

Overtime Elite basketball player Taylen Kinney (known as "TK" or "Mr. 6-7") helped spread the trend by humorously forcing the numbers into his interviews and livestreams, paired with a distinctive hand gesture: raising and lowering both hands in a seesaw motion with palms facing upward.

How It Spread

The meme exploded in March-April 2025 when a boy named Maverick Trevillian (the "67 Kid") appeared in YouTuber Cam Wilder's basketball video on March 31, 2025, yelling "six, seven" with enthusiastic hand gestures. The clip spread across TikTok, turning Mason into the face of the trend and spawning the "Mason 67" stereotype describing white Gen Alpha/Gen Z boys who overuse the phrase.

The trend hit schools hard. Students started yelling "six seven!" in hallways, during class, and at random moments. Many schools banned the phrase and gesture, especially in math classes where the numbers come up often.

By late 2025, the meme entered mainstream recognition:

Dictionary.com Word of the Year (October 2025): Dictionary.com picked "67" as its 2025 Word of the Year, noting searches jumped sixfold compared to 2024. They called it brainrot slang that "spreads and connects people long before anyone agrees on what it actually means."

South Park Parody (October 15, 2025): Season 28's premiere "Twisted Christian" showed the 67 craze taking over South Park Elementary, with the school bringing in "an expert on the end of days" to address the "Satanic Numerology." That expert was a parody of PayPal co-founder Peter Thiel.

Keir Starmer Incident (November 2025): During a school visit to Welland Academy in Peterborough, UK Prime Minister Keir Starmer did the 67 hand gesture when a student pointed out they were on page 67. The school had banned it, so Starmer apologized to the headteacher: "I didn't start it, Miss."

By August 2025, the meme spawned "SCP-067," an analog horror variant showing the 67 Kid with glowing blue eyes and a gaping mouth, styled like SCP Foundation cryptids.

Platforms

TikTokYouTubeInstagram ReelsTwitter/X

Timeline

December 2024

Skrilla releases "Doot Doot (6 7)" track

January 2025

TikTokers start using the audio for LaMelo Ball basketball edits

February 7, 2025

Official release of "Doot Doot (6 7)"

March 31, 2025

Cam Wilder posts YouTube video featuring Maverick Trevillian (67 Kid)

April 2025

67 Kid clip goes viral on TikTok

May 2025

Rapper Blizzi Boi starts the "41" spinoff meme

August 2025

SCP-067 horror variant appears

October 15, 2025

South Park Season 28 premiere parodies the meme

October 2025

Dictionary.com names "67" its 2025 Word of the Year

November 2025

UK Prime Minister Keir Starmer does the gesture at Welland Academy

How to Use This Meme

The 67 meme has two main components: the phrase and the gesture.

The phrase: Say "six, seven" (not "sixty-seven") as two separate numbers in a rhythmic cadence. The delivery matters as much as the words. It can be used as an interjection, a reaction, a greeting, or inserted into any conversation where the numbers 6 or 7 appear1.

The gesture: Hold both palms facing upward. Move your hands alternately up and down in a seesaw or juggling motion, as if weighing two options10. The gesture is performed while saying the phrase.

Common uses: - Layering the audio over TikTok edits - Saying "six-seven" as a standalone reaction - Recreating Maverick Trevillian's enthusiastic delivery on camera - Responding to any mention of the numbers 6 or 7 - Creating horror-style remixes in the SCP-067 format11

Cultural Impact

The 67 meme achieved rare crossover from TikTok into mainstream institutions.

Dictionary.com's selection of "67" as Word of the Year marked one of the first times a pure brainrot meme received such recognition2. Their analysis noted it works as "an interjection, a burst of energy that spreads and connects people long before anyone agrees on what it actually means."

The meme disrupted schools across the US and UK, with teachers reporting nonstop interruptions. Some schools implemented outright bans on the phrase and gesture1. When UK Prime Minister Keir Starmer accidentally violated one such ban during a school visit, the moment went viral, showing how deeply the meme had spread beyond the internet9.

South Park's parody connected the meme to broader anxieties about Gen Alpha's relationship with meaning and media, suggesting the phrase reflects "feelings of meaninglessness, anxieties and stimulation overload"8.

The horror evolution into SCP-067 showed how viral memes can mutate through community creativity, with the 67 Kid's image transformed into analog horror content across TikTok and YouTube11.

Derivatives & Variations

SCP-067

Analog horror variant with glowing blue eyes and gaping mouth, styled like SCP Foundation anomalies

(2025)

67 Hand Gesture

The seesaw palm motion created by Taylen Kinney, now inseparable from the phrase

(2024)

41 Meme

Spinoff started by rapper Blizzi Boi in May 2025 using the same format with different numbers

(2025)

6 7 Water

Taylen Kinney's hydration brand born from the meme, with GoPuff distribution

(2025)

Frequently Asked Questions