Gooigi

2019character memeclassic

Gooigi is a slime doppelgänger of Luigi from Nintendo's Luigi's Mansion series who debuted on the 3DS in October 2018 and went viral at E3 2019. His name inspired a wave of Twitter innuendo jokes after the Luigi's Mansion 3 reveal.

Overview

Gooigi is a slime-based doppelgänger of Luigi from Nintendo's ghost-hunting Luigi's Mansion series. The gooey clone controls almost identically to Luigi but can squeeze through metal grates, walk across spike traps, and reach objects tucked behind hazards the regular plumber can't cross1. His one glaring weakness is water, which dissolves him instantly and shapes most of the puzzles designed around him2.

The character first appeared as a co-op mechanic in the Nintendo 3DS remake of the original Luigi's Mansion, quietly launching in October 20188. Wider awareness arrived nine months later when Nintendo showed off Luigi's Mansion 3 at E3 2019 and confirmed Gooigi was crossing over to the Switch sequel3. Within hours, social media zeroed in on the name and turned Gooigi into a fresh batch of Nintendo innuendo jokes.

How It Spread

The meme side of Gooigi kicked in during Nintendo's E3 press showcase on June 11, 2019, when a Luigi's Mansion 3 trailer put the character in front of a much larger audience3. Within hours, Twitter users started riffing on the name. User @broderick tied Gooigi to the long-running "Luigi's penis size" joke, framing Nintendo as obliviously walking straight into innuendo territory4. User @Tonytula went for pure wordplay, tweeting that Gooigi's existence implied a "Wagooigi," which pulled in over 500 retweets and 2,100 likes5.

The name kept generating sex jokes for days. User @leyawn tweeted "i'm going to suck off some ghosts with my wet friend gooigi," which cleared 200 likes6. The official Brazzers Twitter account weighed in with "Gooigi is Luigi's pornstar name," topping 260 likes and giving the bit a mainstream porn co-sign7. Games press covered both the character and the jokes, with Engadget publishing a hands-on preview from the show floor and Polygon writing about him as a low-key horror creation the internet had already claimed21.

Alongside the shock jokes, players fixated on the darker read of the mechanic itself. Polygon noted that summoning Gooigi in single-player makes Luigi visibly slump with a vacant stare, as though donating his life force to the goo double1. Engadget's preview leaned into the puzzle side instead, describing sequences where Luigi rides an elevator while Gooigi stays behind to push a windmill-style pulley, plus new moves like a Burst attack that fires air in every direction2.

How to Use This Meme

The Gooigi meme typically works two ways. The first is name-based innuendo, riffing on "goo" plus "Luigi" to generate porn-adjacent gags or Wario-style copycats like the "Wagooigi" callout5. The second is body horror, joking about Gooigi being trapped inside Luigi, wondering whether he has his own goo brother "Gooario," or picturing what happens when he's not being used1. Most posts skip screenshots entirely and just play the name for laughs, since the character's visual is basically green Luigi. When images do appear, they tend to be direct captures from the E3 trailer, with captions written in the same shock-tweet tone that carried the character through his first viral week7.

Frequently Asked Questions